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Report: Marketers Now See Virtual Events as a Permanent Part of Their Strategy

KoMarketing Associates

Many marketers began hosting virtual events during the Covid-19 pandemic, and new research suggests that they intend to continue hosting events in the digital space. Although virtual events are becoming a larger part of marketers’ strategies, previous research indicates that in-person events are not going away altogether.

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Report: Marketers Still Challenged to Find a Single Source of Data

KoMarketing Associates

Even though marketers have made it a point to begin using data and analytics, new research suggests that they have not fine-tuned this aspect of their strategies just yet. This suggests that there is not a single source of data that marketers can turn to for all of the information they need. Using Marketing Data for Customer Purposes.

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Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

KoMarketing Associates

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected. Marketing with Analytics for the Future.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. This was compared to just 42% of all other B2B content marketers.

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Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. According to their statistics, about 50% of respondents have no plans to use AI in their marketing strategies.

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Report: Many Marketers Have Yet to Unlock the Full Potential of Artificial Intelligence

KoMarketing Associates

Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies. A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice.