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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits.

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer.

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? Such problems for SEM professionals are now a thing of the past.

PPC 40
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Search Engine Advertising – Best & Worst of Paid Search 2016

QuanticMind

Register for the webinar featuring Forrester Research and receive a free copy of the full report. Merchants managing a huge product portfolio, particularly in enterprise SEM , should consider a predictive advertising management platform to intelligently automate the management of so many products.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. You don’t need an advanced degree in statistics to know that when the line goes up, you’re doing something right. We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing?

ROI 100
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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

But, seemingly in support of Kundera’s quote above, Forrester Research says marketers are the ““sole source of sustainable competitive advantage.”. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. 7: 14 Fortuitous SEO and SEM Stats and Facts. #8:

Stats 100
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics. Content ROI Statistics. Content Promotion Statistics. Interactive Content Statistics. . Blogging Statistics . . #1. Content ROI Statistics. . #14.