Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 85

CMO Enterprise Management Planning Work Management 85

Binary Demand

APRIL 8, 2024

The standard criteria include size, location, industry, revenue, buying patterns, loyalty, values, goals, structure, culture, and decision-making process. Market segmentation for B2B improves customer satisfaction, retention, and loyalty and enhances competitive advantage and profitability.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

ERDM

MAY 15, 2018

Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross. His points about the need for improved customer journey analytics is critical for all marketers. We use focus groups and surveys and learn what the customer/donor says, but not necessarily what they do.

Loyalty 67

Loyalty Analytics Lead Scoring Lead Ranking 67

Integrated B2B

JANUARY 1, 2015

In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. There is a shift from moments to journeys and loyalty matters more than ever.

Loyalty 40

Loyalty Enterprise Management Work Management Marketing Management 40

Content Standard

APRIL 2, 2019

“Really get to know (your audience) via interviews, surveys, and focus groups,” suggests Santiago Castillo , founder of Schema Strategy, LLC. In focus groups, interviews, or surveys, you can learn about the specific touch points they use to discover brands and make purchases.

Research 105

Research Content Marketing Paid Search Agency Content 105

Salesforce Marketing Cloud

NOVEMBER 17, 2022

This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times. Get articles about marketing selected just for you, in your inbox. You have an always-on focus group. Deliver success now. Sign up now. Hit the Trail. 400 points.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

Hubspot

JULY 6, 2021

If you have high brand salience, then you have a strong brand presence that consumers recognize and think about when they need a product. To have high brand salience, your customers need to think about your brand as the first solution to their wants or needs when they have to make a purchasing decision. So, what do brands do?

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Valasys

JUNE 22, 2023

Adding Value Through Complimentary Offerings For the sake of adding in more customers and encouraging the loyalty of your customers, it can be helpful to offer complimentary services that add value to customers. Collaboration Efforts To Produce Better Results Understanding what consumers think about your products and services is vital.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52

Salesforce Marketing Cloud

JUNE 26, 2023

The good news is there is something you can do about it : refresh your customer engagement strategy. It involves creating meaningful and valuable experiences that foster customer loyalty, satisfaction, and advocacy. Gather feedback through surveys, interviews, or focus groups to learn their needs, preferences, and pain points.

Customer Satisfaction 52

Customer Satisfaction Loyalty Paid Search Agency Segmentation 52

Valasys

MARCH 7, 2023

Market research is gathering and analyzing information about a target market. It involves collecting data about the customer, market trends, and competitive landscapes. This involves various methods such as surveys, focus groups, interviews, and observational studies. What drives customer satisfaction and loyalty?

Research 52

Research Paid Search Agency Business Analysis 52

Vision Edge Marketing

MARCH 19, 2014

According to a recent survey by Oracle, of 1,300 senior executives in 18 countries, 97 percent believe CX is critical to their success. The survey results found that conflicting key performance indicators and lack of alignment are among the biggest hurdles to achieving CX success. Experience Impacts Loyalty.

Customer Satisfaction 100

Customer Satisfaction Loyalty Customer Surveys Marketing Management 100

Content Standard

MAY 12, 2021

The changes introduced by the pandemic—from a rise in online shopping to more flexible brand loyalty—are set to stick around, suggests McKinsey. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products. percent higher than the last “regular” year on record.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Martech

JANUARY 31, 2022

Brands can set-up a front-end where consumers can choose how often they want to be notified, through which channel, as well as what kind of information they are interested in hearing about. Think about your onboarding experiences, quizzes and surveys, and areas where preferences can be remembered to make the experience better.”

Contacts 92

Contacts Work Management Opt-out Lead Scoring 92

KoMarketing Associates

APRIL 30, 2019

If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. Think about annual spend, industries, size, etc. How do they go about researching? This can be done through phone interviews, focus groups, surveys, and more.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

Tony Zambito

OCTOBER 26, 2015

In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. Redefining The Meaning Of Buyer Understanding.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Sprout Social

MAY 18, 2021

But the conversation shouldn’t be about social media vs. traditional media. Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. 4 social media vs. traditional media statistics that prove you need to invest in both.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Directive Agency

OCTOBER 13, 2021

The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. Thank them for using your product or ask them to share what they like about your services. Reward Your Existing Customers.

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

Walker Sands

MARCH 21, 2023

Rather than making assumptions, perform primary research by conducting customer focus groups or surveying your customers. Regardless, don’t leave key audiences wondering about the rationale. For example, Hub Group had built a reputation for its intermodal capabilities. Ready to get started?

Brand Identity 52

Brand Identity Branding B2B Acquisitions 52

Biznology

JANUARY 7, 2013

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. At the end of the day, I think it is about balance. I could not agree more. One certainly needs to understand the basics of marketing to be successful in digital marketing.

Social Media 80

Social Media Research Social Marketing Media 80

Navigate the Channel

APRIL 7, 2023

It’s About User Experience Invented in Japan in 1994 by a development team at Denso Wave , which manufactures and sells automatic data capture equipment, the QR code was originally designed to track vehicles and vehicle parts during manufacturing. A/B testing can help, or a focus group can also provide feedback.

Tips 65

Tips Landing Pages Mobile Marketing Paid Search Agency 65

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. What is the scariest thing about being a #SMM ? Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. But you won’t be tagged in every conversation about your brand. People are rightfully worried about this.

Social Media 140

Social Media Media Privacy Transparency 140

SmartBrief - Marketing

JULY 31, 2023

Community builds trust among customers by establishing a persona that resonates with customers, and understanding consumer pain points which enables consumers to unconditionally share their true thoughts about the brand. Armed with social insights about their consumers, brands can add more value to their customers.

Communities 52

Communities Brand Identity Branding Work Management 52

Stevens & Tate

OCTOBER 1, 2019

Verizon Media conducted a survey of over 2,000 Americans which showed consumers have a more positive view of brands that advertise on news sites rather than social media. More about the study can be found on Marketing Dive. Facebook sees steep drop in loyalty as Twitter gains, survey finds.

Cost Per Thousand 40

Cost Per Thousand Trends CPM CPC 40

PureB2B

APRIL 1, 2020

However, companies find that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. These insights can build better relationships, promote customer loyalty, and improve customer lifetime value.

Creativity 62

Creativity ROI Marketing Management Paid Search Agency 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Managers must recognize that they are actually complementary. Creatives thrill and data drives it home.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. Managers must recognize that they are actually complementary. Creatives thrill and data drives it home.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Biznology

AUGUST 6, 2014

We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. But innovation is about to change from a guessing game to a science. But, for the most part, we’re still guessing. Are you a Loyal Brand?

Barriers 80

Barriers Fulfillment Mobile Marketing Work Management 80

Hubspot

DECEMBER 10, 2019

Customer experience does not stop after the sale — in fact, some of the most powerful opportunities to create loyalty and drive repurchasing and referrals are experiences with service and support after the sale is made. Let's explore the four marketing best practices for supporting your organization's customer experience strategy, now.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Hubspot

JUNE 8, 2020

Sales collateral for the Awareness Stage is all about introducing your brand and attracting customers. The Consideration Stage is when your sales team is starting conversations, building rapport, and learning more about your prospects’ needs. Customer loyalty programs. Customer surveys and feedback opportunities.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

DotDigital

MAY 13, 2021

Need nurturing: customers who are about to fall into the ‘inactive’ segment. This is the perfect time to send readers information about your shipping or returns policy. You can use this clear intent to purchase to highlight unique aspects of your customer experience, such as your loyalty program. Re-engage inactive customers.

Ad Frequency 59

Ad Frequency Segmentation Marketing Automation Services Purchase Intent 59

ERDM

JULY 24, 2017

Going beyond traditional focus groups has been a strategy for beauty company, Elizabeth Arden who looks to their “Arden Insiders,” insight community of more than 4,000 women, to inform the direction of innovation and critical product and design decisions. Elizabeth Arden Goes Inside to Get Insights.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. “After all, everything you do should be about solving customer problems and helping them achieve long-term success with your product or service.” But that’s not enough.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

GreenRope

AUGUST 6, 2014

If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 6, 2014

If you can become a valuable part of your clients lives, you will not only be able to acquire new customers, but retain the loyalty of the ones you already have. OK, so now we have talked about the importance consumer insights have on your marketing, and now I want to talk to you a little about actually obtaining this sort of data.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40