Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Martech

FEBRUARY 22, 2022

After all, word of mouth marketing is one of the most influential elements driving purchase decisions today. Poor customer experience, on the other hand, may cause serious damage to your brand’s reputation and negatively impact brand loyalty. Create a community forum to serve as a virtual focus group.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Convert

MAY 31, 2022

She shares the 5-step process to become a big fish: Find the smallest category Obsess over an underserved segment Give them a compelling reason to switch Benefit from word-of-mouth from early adopters Dominate the market, rinse, repeat. It means you walk away from the ocean and look for a large swimming pool. Collecting VoC Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Word of Mouth. Why Community Matters. What others are reading. Influencer Marketing: An Oxymoron?

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

MARCH 15, 2022

Now, word of mouth can travel in the blink of an eye. Social media is the world’s largest focus group. Insights from social can reveal the strength of a competing brand’s customer loyalty and weaknesses in their offerings. Unforeseen events can put local businesses at the center of national conversations.

Work Management 124

Work Management Marketing Management Brand Identity Branding 124

Hubspot

MAY 15, 2013

In addition, waiting until your project was 90% complete before including design meant that often the message and execution simply didn’t make sense to the consumer, so significant money, time, and energy were wasted for a project whose end result didn’t move the needle on consumer awareness, brand loyalty, or purchase behavior.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Market research is as important to most companies as the payroll department.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. They focus on fostering customer behaviors that lead to profitability. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Paid Content Media Webinar Metrics 119