Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media 62

Social Media Work Management Marketing Management Media 62

Marketing Insider Group

JUNE 19, 2023

Marketers in related fields may be content competitors you need to examine carefully. Audit Your Competitors’ Content and Content Team This step of the competitor content analysis lets you get a feeling for the kind of content your buyer persona likes. The assessment also shows you gaps in your content and can present fresh ideas.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Trade Press Services Newsletter

APRIL 4, 2024

This approach not only captivates your audience but also solidifies your authority in your field.” Click here to schedule a call with one of our team members. “Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

DECEMBER 4, 2023

Imagine a world where machines pen our stories – sounds like sci-fi, right? At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ Our goal was not just to satisfy our curiosity, but to guide marketers in making informed decisions.

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. Tacit knowledge.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Oktopost

APRIL 27, 2024

Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm.

Peer-to-peer 62

Peer-to-peer Training CAN-SPAM Social Media 62

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. Training your team on an AI platform requires a systematic approach.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours. BuzzSumo helps you identify and connect with leading influencers in your field. Team collaboration. Influencer outreach.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

DivvyHQ

NOVEMBER 20, 2023

Navigating this digital terrain requires understanding team dynamics, identifying skill gaps, and fostering a culture of continuous learning. Building a diverse, skilled team and instilling a growth mindset is vital. Innovative upskilling methods can propel teams forward to be strong leaders who adapt readily and embrace change.

Effectiveness 93

Effectiveness Marketing Ad Building Training 93

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Pre-built form fields and layouts. This is a solution that could make life easier for smaller and even one-person marketing teams.

Marketing Management 115

Marketing Management Lead Gen Fulfillment Template 115

Go Beyond SEO

MARCH 19, 2024

That’s why our team of experts understands the unique needs of the plastic surgery industry and can create a customized strategy that aligns with your clinic’s goals. Our tailored Plastic Surgery SEO strategies go beyond just keywords. Why is Plastic Surgery SEO important?

SEO 78

SEO High Quality Lead Consulting Keywords 78

Optinmonster

MARCH 27, 2024

Introducing Zapier Field Mapping We’re proud to announce Field Mapping is now available for our Zapier integration! However, using Zapier Field Mapping, you get access to hundreds of additional tools, so you can use the one you like best. Here’s how to connect OptinMonster with Zapier.

Lead Generation 72

Lead Generation Marketing Automation Services Lead Ranking Lead Scoring 72

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. Keep It Simple: Form Design and Fields Website forms should complement your web pages. In our experience, B2B businesses want a lot. We get it, but every additional field can decrease conversion rates. Our Top Tip: Just do it.

High Quality Lead 62

High Quality Lead Lead Generation Lead Ranking Lead Scoring 62

Seismic

FEBRUARY 29, 2024

It’s not uncommon to have music playing as team members join a call. Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist). We fully agree.

Communities 105

Communities Education Conference Analysis 105

Salesforce Marketing Cloud

AUGUST 16, 2023

Attention service and field service pros: are you ready for an epic experience? At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Martech

NOVEMBER 21, 2023

A lot of our clients look at DAM as a traditional file storage system as opposed to a place that not only stores your digital assets, but also a place that stores all the data about your digital assets,” said Murphy. Building a flexible data model A flexible data model requires clear definitions and field types. Image: Salt Flats.

Digital Asset Management 92

Digital Asset Management Work Management Marketing Management Tagging 92

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Dig deeper: Why we still need DAMs in our martech stack 2. But there could be serious dangers lurking under the surface of generative AI.

Digital Asset Management 109

Digital Asset Management Work Management Marketing AI Marketing Management 109

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. In order to do that, we need to know the end user who goes into the Home Depots, or wherever, and buys our tools. We work closely with our customer insights team and other commercial teams inside Stanley Black & Decker.

Work Management 101

Work Management eCommerce Budget Programs Marketing Management 101

Bionic

SEPTEMBER 27, 2023

The Problems with Excel-Powered Naming Conventions Ask any media team to show you their system for constructing campaign naming conventions. When your data science team discovers these errors, they’ll report to management and point their fingers at you. Bionic gives the flexibility you need through Custom Fields Everywhere.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Martech

APRIL 19, 2024

As leaders in this field, it is our responsibility to adapt and evolve. Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data. Consumer privacy has become a major focus in the digital advertising industry.

Paid Search Agency 108

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 108

SmartBug Media

OCTOBER 13, 2023

Data Hygiene Best Practices for Your Team Many organizations struggle with data hygiene, resulting in costly human errors, revenue-sapping inefficiencies, and missed opportunities. Let's dig into 10 best practices for helping your team maintain data hygiene and preparing your database for a seamless integration.

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. In this blog, we interview our new General Manager, Andrew Jones to find out more about his vision for ClickDimensions and to uncover exciting plans coming for 2024.

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Salesforce Marketing Cloud

JANUARY 31, 2023

Prioritizing proactive field service can help you not only reduce operating costs but also keep your customers happier — and coming back. Save money by planning ahead The right field service strategy delivers more revenue, productivity, and cost savings. First, let’s define our terms. That’s a win-win.

Work Management 98

Work Management Service Customer Satisfaction Terms and Conditions 98

Sana Commerce

APRIL 17, 2024

Benefits of address autocomplete directly from Sana Commerce Cloud Our aim is clear: simplify and enhance the user experience with address autocomplete. With real-time suggestions and automatic population of address fields, users can complete the checkout process more quickly. Enable address fields for autocomplete functionality.

Customer Satisfaction 52

Customer Satisfaction Privacy API User-Generated Content 52

Martech

APRIL 23, 2024

Predictive analytics can be used in almost any field, from climate change to sports. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” Content and product recommendations.

Analytics 102

Analytics Marketing AI Lead Ranking Forecasting 102

Televerde

APRIL 19, 2024

This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team. It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

Salesforce Marketing Cloud

FEBRUARY 22, 2024

Working in field service is both rewarding and challenging. While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. The good news is that field service is a dynamic industry, which means new opportunities will continuously arise.

Work Management 52

Work Management Service Practices Tips 52

Strategic-IC

OCTOBER 31, 2023

Being entertained elicits a chemical reaction in our brain that puts us in a happy place, where we feel comfortable with a subject – even drawn to it. Sales teams are at the coalface of customer contact. As humans, we like to be entertained. The customer experience in ABM is no different. 5 ways to create WOW moments with ABM 1.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Lead Scoring 62

Martech

AUGUST 24, 2022

Campaign budgets has two new features: a numeric field and a currency setting. This made impossible to use it as a calculated numeric field for reports. Your team may need to complete clean-up work on past campaigns to use this field for historical reporting. Get MarTech! In your inbox. Processing.Please wait.

Allocation 99

Allocation Privacy Policies Banners Opt-out 99

Seismic

MARCH 26, 2024

We recap our Shift discussion below! As we transitioned back to having sellers in the field, I helped many of my customers change their lengthier lessons to bite-size trainings that are easily accessed on a mobile device. A: AI will be a massive efficiency gain for enablement teams and go to market teams.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

SEPTEMBER 19, 2023

“It’s an ongoing task that we need to be agile about with new data sources, but also consistent with routines and rigor because it is absolutely table stakes to drive the personalization in our campaigns.” Marketing automation platforms are at the heart of data-driven marketing.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation Lead Ranking 118

Litmus

FEBRUARY 2, 2023

Table of contents What is the reply-to email address field? Nicole Swift (she/her) Customer Support Senior Manager, Litmus Follow Nicole on LinkedIn What is the reply-to email address field? Within your ESP (email service provider), there are several fields that you can define for your email header.

Autoresponders 102

Autoresponders Work Management Marketing Management Paid Search Agency 102

Optinmonster

NOVEMBER 9, 2022

With that in mind, our team worked hard on improving the lead generation forms inside OptinMonster, so you can gather more information in a faster, easier, and simpler way. Introducing Field Mapping! Field Mapping is going to totally change how you approach lead generation. Constant Contact. ConvertKit. GetResponse.

Lead Ranking 73

Lead Ranking Lead Scoring Leads Lead 73

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. Once, one of my team members accidentally included all of our unsubscribed addresses in a mailing. How do we analyze, process, learn from our mistakes and then move on? Talk about an “oops!”

Email Marketing 121

Email Marketing Planning Work Management Paid Search Agency 121