Navigate the Channel

DECEMBER 7, 2023

B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers. FAQs How can I make my B2B content more engaging? LinkedIn is the most effective platform for B2B leads. It makes sense to go where the leads are.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F.

B2B 118

B2B FAQ Work Management Paper 118

Only B2B

MARCH 27, 2024

Offer gated content like white papers or webinars to capture leads who are actively researching solutions. Read the FAQ section below for a deeper dive into mastering SQLs and SALs for B2B sales success. Must Read: What is Sales Qualified Leads FAQs: Addressing Challenges with SQLs and SALs Q.1:

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. FAQs What is the importance of avoiding dead-end pages in digital marketing? Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. As your teams interact with your social media followers, they’re also building relationships.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Biznology

SEPTEMBER 6, 2017

FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. Short videos can summarize blog posts, research reports, white papers, and almost any other text content. This is especially the case for technical documents that describe processes and relationships.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Launch Marketing

AUGUST 25, 2021

When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. What better way to answer these questions than creating a blog that provides frequently asked questions (FAQs)?

Product 133

Product B2B FAQ Verticals 133

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Consider creating a FAQ series, showcasing product demonstrations, sharing customer testimonials, or revealing exclusive behind-the-scenes content.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. This type of content can also include content personalized to a specific stage or buyer persona such as FAQs or product demonstrations. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ANNUITAS

APRIL 19, 2022

Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. This content should provide more detail about your solution and meet deeper informational needs.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ClearVoice

FEBRUARY 3, 2021

Research papers. White papers. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. They can be created from… Blogs. Case studies. Catalogues. Presentations. Anything where expertise can translate into content. The long and short of it.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

MARCH 6, 2020

Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step. FAQs and sales messaging documents already contain information that can be better explained visually. How can you make a bunch of new videos PDQ.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Navigate the Channel

AUGUST 14, 2023

Effective content during this phase involves informative blog posts, white papers, and educational videos. FAQs How does the customer journey differ in B2B and B2C marketing? Stages of the Customer Journey Awareness At this initial stage, potential buyers identify a challenge or need within their organization.

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Sales reps are in constant touch with prospects and know what they want. They know the questions that are frequently being asked.

Sales Management 218

Sales Management Top of Funnel B2B Sales Tactics 218

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. FAQs Why is measuring digital marketing important today?

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

BOP Design

DECEMBER 27, 2022

Downloadable content offers run the gamut from guides to checklists to white papers to example summaries and costs. Third, the data is broken up with nice visuals and quick summaries but also includes ideas to consider and an FAQ. Plus, it has some cool photos of admittedly cool trailers.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. White papers, blog posts from your engineers, implementation and design guides, and recommended best practices are marketing content types that can deliver the deep technical information that IT buyers seek.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. White papers, blog posts from your engineers, implementation and design guides, and recommended best practices are marketing content types that can deliver the deep technical information that IT buyers seek.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

Biznology

APRIL 10, 2017

Your engineers and other subject matter experts can create stock (or personalized) answers to FAQs. Download our white paper. They can add graphics with simple video tools like ViewedIt. There’s more about chatbot-ready videos and what’s appropriate for account-based marketing in this brief guide.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Read on for more ways you can use intent data as a marketer.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Google will use its own data set to train Bard).

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Launch Marketing

JULY 28, 2021

Download our white paper that covers how to elevate CX with personas, content and more. Consider utilizing FAQs. And with the rise in popularity and usage of voice search, its impact on search engine optimization (SEO) and content marketing is rapidly increasing.

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Lead Forensics

NOVEMBER 23, 2023

They may then be encouraged to hand over their name and email address in exchange for a white paper. They may browse a couple of case studies, before taking a look at the FAQs page and finally reading the pricing list. By this stage, they’re in a great place to receive a call from the sales team.

Lead Generation 52

Lead Generation Marketing Websites Generation Leads 52

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. This does not mean building a FAQ page or blog post, but it answers questions your clients, prospects, or partners have for your company. From there, break down the guide into chapters or sections. Answer Questions.

SME 64

SME Content Trade Show Case Studies 64

Velocity Partners

NOVEMBER 22, 2023

Keep explaining and evangelising the model Do it in content, ebooks, videos, white papers, blog posts, emails, TikTok dances… Do it till you’re blue in the face, then do it more. By all means, bust out the FAQs, but you also need to get your answers in people’s faces throughout the buying journey. Do webinars.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. At the other end of the offer spectrum, a simple information request such as a white paper download requires much less selling copy because you’re asking less of the reader.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Schubert B2B

AUGUST 20, 2018

When writing a blog post, you can include a link (what’s called an in-line CTA) in the text to a relevant eBook or white paper. Are you offering a video, white paper, eBook? In most cases, this is the first email these contacts will be receiving from your company. So, you want to make a good first impression. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

SmartBug Media

MAY 30, 2023

Add an FAQ section to the page. Whether it’s an embedded form offering an e-book or white paper or one that simply subscribes the user to a newsletter, a form can help reduce the friction to convert and is a fast way to turn anonymous visitors into known prospects. Embed a form.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Generate FAQs. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. “It cannot connect the dots like we can. Generate listicles.

Marketing AI 95

Marketing AI AIDA Marketing Analytics Tools Template 95

LeadSquared

JANUARY 28, 2015

Coming back to the question, once you connect with your prospects, you can send them white papers in email campaigns or any other relevant content. The post 7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ] appeared first on LeadSquared. However, the planning for email campaigns will be secondary.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

LeadSquared

NOVEMBER 24, 2015

So think of e-books, white paper downloads, a free trial, perhaps a free consultation or a discount – something that encourages the visitor to take the effort to sign up. The post Webinar Post-16 Simple Ways Marketers Can Get Better At Digital Marketing in 2016 – FAQ (Part II) appeared first on LeadSquared.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership. Getting Started with Digital Marketing .

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48