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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Set Aside Time Every Week.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163
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8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Dive into full courses or sample individual lessons depending on what you’re looking to find out. If you think video advertising might be good for your brand, you’ll definitely want to check out Google’s own free training program: Skillshop. Facebook Blueprint. Twitter Flight School. Either way, there’s a ton to learn.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

to build personas by analyzing a sample of your existing customers. The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do.

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8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Dive into full courses or sample individual lessons depending on what you’re looking to find out. If you think video advertising might be good for your brand, you’ll definitely want to check out Google’s own free training program: Skillshop. Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

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How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer

This can work if you’re prepared to provide training and support, but if you aren't, then you should aim to hire someone with more experience. Ours were: Share your Twitter account: If you don’t have a Twitter account, describe your experience on Twitter: (In 280 characters or less.)