The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” 11) Twitter Analytics.
15 Call to Action Samples for Rocking Blog Posts that Convert
FEBRUARY 28, 2014
Blog posts without a call to action are like Facebook posts without images. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost. Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left! Check out our Facebook page for daily tips on how to improve your strategy!
Facebook Rolls Out Twitter-Like 'Trending' Topics Feature
JANUARY 17, 2014
Facebook released one more feature today -- one that''s remarkably Twitter-like, actually. According to Mashable , the new tool is called "Trending," and it''ll be showing up in a Facebook account near you in the next few weeks -- on both mobile and desktop. How Facebook Trending Works. Well -- whaddya think of this new feature from Facebook? Sound familiar?
Keep your bet on Facebook’s dominance … for now
grow - Practical Marketing Solutions
AUGUST 26, 2013
common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” ” Or it might come from scanning headlines about Facebook’s slowing penentration among America’s youth.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. Of course you do. And you would be right. How come?
Twitter SEO? Think Twylah.
SEPTEMBER 9, 2011
Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. Is there a way that these tweets can somehow be used in a way to not only better brand their Twitter presence but also receive some SEO benefits? Yes, there is.
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.
20 Fascinating Things You Didn't Know About Your Facebook News Feed
JANUARY 11, 2016
The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. The result?
Research shows Facebook emotional boost is like marriage
grow - Practical Marketing Solutions
JUNE 16, 2011
Among the many interesting findings, Pew reports that the social relationship “boost received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Facebook dominates the social space in this survey: 92% of social media users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.
How to reach your customers at work or at home
NOVEMBER 23, 2016
First, they matched the Twitter handles in the business record to those in the consumer database. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments. As an example, look at the case of Ajay Gupta himself.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review: “Monarch is a Social Sharing Plugin.
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Surveys – break-down for four reasons: they are episodic, have limited sample-sizes, the answers are effected by the way the questions are posed, and because they rely on the concept of “recall.” And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Let’s be clear.
The Top 20 Twitter Clients being Used in 2012
JANUARY 31, 2012
I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? CIBO (@cibostudios) January 15, 2012. I am assuming that Cibo pulled in this data directly from the Twitter API, so I believe these results are a good enough sampling to be pretty indicative as to the top 20 Twitter clients being used in 2012. TwitterSproutSocial.
Blog your way into a book deal
MARCH 4, 2014
On March 14, 2007, Minh created the @bottomshelfbks Twitter account. ” she might have said, because she was already a fan, already followed Minh on Twitter, and had read both his Best Picture Books of 2013 and 2014 Spring/Summer Picture Book Preview on Huffington Post. Blogging Slider Book Riot Dave Eggers Facebook Huffington Post Minh Minh Le Publishing twitter Vietnam
The 15 Best Special-Purpose SEO Tools
JANUARY 10, 2017
Sample review: “There are plenty of Google tools that you cannot live without – one of them is Google Webmaster Tools (now called Search Console). Sample review: “One of the most inexpensive, but powerful tools for SEO. Sample review: “This is one of my personal favorites because it’s all about link building and how that relates to your content. HubSpot.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.
Twitter Launches Gender Targeting, and Other Marketing Stories of the Week
OCTOBER 28, 2012
Twitter Launches Gender Targeting For Advertisers, From Marketing Land. You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Then Twitter.
Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
NOVEMBER 3, 2010
Despite the fact that Twitter has apparently grown from 58 to 175 million users in less than a year , it is clear that some of those “users are actually “bots or even corporations who have several different accounts to serve their current and potential customers with. Case in point: Dell alone has more than 30 Twitter accounts. LinkedIn is where your colleagues are.
3 Ways To Use the Value of a Like or Follow
Digital B2B Marketing
DECEMBER 4, 2012
Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value. Share your view in the comments below or with me on Twitter (@wittlake). Then what? via Wikimedia Commons.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines. Google Review Count: 366. Wrike.
Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
NOVEMBER 26, 2012
Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).
How to Save Time & Effort with Your Social Media/Facebook Posting
JULY 26, 2012
Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. Tweroid analyzes your twitter activity and determines the optimal time for you to tweet. It can be incredibly time-consuming. Or do they? No problem.
The 26 Best All-in-One SEO Tool Suites
JANUARY 19, 2017
Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Sample review: “Get a complete local SEO report in just 15 minutes. Sample review: “Although often labeled as a backlinks tool, this tool also puts a focus on content marketing.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. Sample review: “While other analytics tools update once per day, Clicky gives you real-time stats and even lets you watch visitors’ actions live (spooky, but fun). Pricing: free. 29) KYA.
Patient Satisfaction Is the Name of the Game; Social Media Is a Player
AUGUST 26, 2013
What the smarter ones are discovering is that social media offers a quick, broad and often highly effective sampling of opinion as to what can improve the patient experience. Healthcare Industry Social Media Big Data/Predictive Analytics Facebook pinterest Twitter Every hospital knows Medicare is beginning to tie some payments to patient satisfaction.
Five Digital Media Marketing Lessons in Sandy’s Eye
NOVEMBER 9, 2012
Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” During the day, the company is answering questions and providing updates via Twitter , and every evening it is sending an email update to all customers. But I’ve been particularly impressed by the Facebook page of the West Windsor Police Department. Alert.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. Here are half a dozen of the most popular, as ranked by reviewers.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Sample review: “Add and curate content from any public webpage. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Bagtheweb helps users curate Web content.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Sample review: “Little Bird is a great tool for building influencer lists by topic. Google Review Count: 217,000. 10) Inkybee.
This Week in Content Marketing: Content Marketing Predictions for 2015
JANUARY 3, 2015
In addition, we discuss why the decade-old medium of podcasting is finally taking off and the controversy surrounding Facebook’s automated “Year in Review” feature. He also outlines some fascinating ideas to improve the processes of finding, sampling, subscribing to and sharing podcasts. This week’s show. Recorded live on December 28, 2014; Length: 1:11:55).
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. Sample review: “I have used just about every keyword ranking tool that exists. Pricing: free.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Trying to create a stronger, and more engaged Instagram community?
Twitter's New Search Features, And Other Marketing Stories of the Week
JULY 15, 2012
How to Use Twitter's New Search Features, From Mashable. have to hand it to Twitter. They're really working hard to catch up to Facebook in terms of their frequent updates. Mashable reports on the latest set of updates Twitter has released, this time to their search feature. Facebook Groups Start Showing Exactly Who Saw Each Post, From TechCrunch. From SEOmoz.
Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
Customer Experience Matrix
MARCH 16, 2016
The whiz-bang part of its pitch is using artificial intelligence (“deep learning” as in the Mariana Trench – get it?) to build personas by analyzing a sample of your existing customers. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests.
Study shows Twitter users are powerful consumers
grow - Practical Marketing Solutions
OCTOBER 4, 2010
A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. Share this on Facebook. Tags: research twitter Tweet This! Post on Google Buzz.
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. Twitter. Twitter. Twitter. 174. 6.