If you’re on Twitter, you’ve likely found yourself more than once pondering about what hashtag to use for a tweet. Or maybe you’re a Twitter lurker, and you just want a more efficient way to find content related to, well, content. With Twitter having more than 170 million users and over 300 million tweets every day , it’s easy to get lost in Twitter’s black hole. 51eiq #SMM #Facebook #Twitter #YouTube — Jeff Bullas (@jeffbullas) July 23, 2012. Facebook’s New Metrics Are Changing the Game for Marketers ht.ly/cr0Li content. MORE >>

million Facebook likes  by boring people. sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. New York Life has carefully cultivated more than 100,000 likes on Facebook. We believe 60% of our Facebook fans are prospects,” Weiss said. I couldn’t drink it.” With 1.3 MORE >>

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Adam T. MORE >>

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Understand EdgeRank.  MORE >>

Interestingly, even the folks I know who rarely use social media were relying heavily on Facebook and Twitter for updates. One Facebook friend said it best (full disclosure, she works for a major media organization): Someone actually said “no information is better than misinformation.” During the day, the company is answering questions and providing updates via Twitter , and every evening it is sending an email update to all customers. But I’ve been particularly impressed by the Facebook page of the West Windsor Police Department. Alert. MORE >>