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Content Marketing Showdown: Google vs. Facebook

Contently

Have any companies shaped the digital era more than Google and Facebook? Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Facebook may be the relative baby here, having been founded in 2004.

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How We Grew Our Organic Reach 185% on Facebook

Hubspot

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. Despite having half a million Spanish-speaking fans on our Facebook page, we realized we were barely able to reach one percent of them -- which is pretty shocking, if you think about it.

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How Do I Know Which Social Platform Is Right For My Business?

Navigate the Channel

Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 billion monthly active users is partly because so many organizations and businesses default to Facebook. Facebook is still growing, but at a rate of 1.6%

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Create a group on LinkedIn or Facebook.

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32 social media training resources and courses every marketer needs

Sprout Social

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. With 65% and 59% of marketers planning to use Facebook and Instagram, respectively, the most this year, Meta’s platforms deserve attention. Advertising on Facebook. Sprout Social Learning Portal. Level: Beginner.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

This is where you add users to your portal, create teams, and give special permissions if needed. HubSpot allows you to connect the following networks: Facebook. YouTube (Marketing Hub Enterprise only). Check out this step-by-step guide on how to connect your social accounts to your HubSpot portal. Account Setup.

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Which Video Content Channels Should Your Brand Invest In?

Content Standard

Amazon is launching its own take on YouTube. Facebook, Twitter, and YouTube are beefing up their video features. Gone are the days when YouTube reigned supreme. In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat.