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Print Consumer Magazines Score Big in Europe

Writing on the Web

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Stay tuned for my Brain Shark recorded presentation to get the information I was teaching.

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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. It was then followed by magazines, journals, radio and television. . 2004 – Facebook was launched.

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Unriddled: Facebook's Redemption, the 'Meaning' of Search Engines, and More Tech News You Need

Hubspot

Oh, and Facebook might be making a real difference against misinformation. The Facebook user data breach by analytics firm Cambridge Analytica might be several months behind us, but Facebook CEO Mark Zuckerberg's testimony before Congress was just the beginning of the U.S. Facebook's Assault on Misinformation Shows Improvement.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

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6 Amazing Ways to Use Facebook Local Awareness Ads

Hubspot

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. This is an example of Facebook's Local Awareness Ads. In order to help businesses share that story to the correct audience, Facebook created Reach Ads.

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3 Digital Marketing Trends that I’m Excited About This Very Minute

Heinz Marketing

Personally, I’m a huge fan of these short-video content pieces right now, whether it’s Instagram reels, Youtube shorts, or Facebook clips. According to LiveStream (in partnership with New York Magazine) 80% of respondents said that they’ll watch a live stream from a brand rather than read a blog from the same company.

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out. It’s right there for you in search or chat.