CoSchedule

JULY 1, 2022

When is the best time to post on Facebook? According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on Facebook. Read the full report to see how often and when people are most engaged on Facebook. Website URL. Email Address.

Analysis 52

Analysis Facebook Research Best Practices 52

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. On LinkedIn, target people by job title, function, or industry. These platforms have more users that are professional adults with spending power. Don’t get too broad with your focus.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Vendor directories and buyers guides are often produced by industry-specific publications, associations, and other organizations. Opportunities for your company executives to get quoted in industry publications are gold. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Go Beyond SEO

APRIL 25, 2024

Local Citations: List your business on local directories, review sites, and industry-specific platforms. Online Reviews: Encourage satisfied customers to leave reviews on platforms like Google, Yelp, and Facebook. Encourage satisfied customers to leave reviews on platforms like Google, Facebook, and Yelp.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. 4) Buzzsumo Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages.

Social Media 98

Social Media Tools Media Lead Scoring 98

Brandpoint

NOVEMBER 18, 2019

And one industry that has featured massive change and explosive growth is CBD. With the industry size projected to be around one billion dollars in 2020, CBD, which is cannabidiol derived from hemp containing no more than 0.3% Google is said to be testing ads from the hemp industry on its platform as well. In 2018, The U.S.

Paid Content 98

Paid Content Ad Building Brand Identity Branding 98

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. 1) Hootsuite. 2) TweetReach.

Social Media 144

Social Media Tools Media Lead Scoring 144

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). My two favorite tools to build UTM tagging [are] the Google Analytics URL Builder , which is a Chrome extension, and the UTM IO is a total game changer for making UTM work and happen at scale,” says Harris. More below.

Marketing Analytics Tools 120

Marketing Analytics Tools Tagging Analytics Google 120

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Many marketers and industry experts forecasted that marketers would shift ad spending to Android targeting to compensate for the loss. according to a report from mobile ad-tech firm Adjust.

Privacy 117

Privacy Advertisements Advertising Tips 117

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Join adjacent and industry groups of your target personas. One of the early steps I made this year while working on a startup idea was to join groups on Facebook and Reddit that help me identify and note the challenges of users that my idea will solve. Co-workers and colleagues. SMS Messaging .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Go Beyond SEO

FEBRUARY 20, 2023

Gather Industry Data Learn what works and what doesn’t by conducting competitor research. Facebook follows closely behind, with 62 percent of firms holding a social media presence. However, if your goal is community engagement , consider a more personalized network like Instagram or Facebook.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Not only should you promote your URL, but also try to get as many links as possible from other sites pointing back to it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Martech

FEBRUARY 16, 2023

Now that they understood the impact of tailoring to the buying stage, the Cielo team started tailoring according to industry, adding industry-specific language and pain points to the messaging. That pulls out and removes URLs that were either underperforming or were places we actually didn’t want our brands appearing.

Paid Search Agency 126

Paid Search Agency Ads Campaigns Account Based Marketing 126

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Here are some other ways you can talk to potential customers: Joining relevant Facebook groups.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. In fact, according to HubSpot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter. Promote your LinkedIn URL.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. Facebook ads character count. Facebook generally has the same character limit across all ad types , with the exception of carousel ads and in-stream video ads.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Go Beyond SEO

FEBRUARY 20, 2023

Gather Industry Data Learn what works and what doesn’t by conducting competitor research. Facebook follows closely behind, with 62 percent of firms holding a social media presence. However, if your goal is community engagement , consider a more personalized network like Instagram or Facebook.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Terms: Tracks keywords, typically utilized for paid campaigns.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Optinmonster

FEBRUARY 21, 2024

Using BuzzSumo to find the most popular posts in their industry, they found the most popular topics and the type of content that worked the best. You can do the same, no matter what industry you are in. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Metadata

JANUARY 22, 2024

To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Heck, ChatGPT grew to 100M users in two months, making it the fastest-growing app of all time.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

LeadSquared

OCTOBER 6, 2016

Love it or hate it, you cannot ignore the social media beast: Facebook. But with careful planning, you can “go for the ask” by squeezing in some promotional content between your informational content calendars in innovative ways to generate more Facebook leads than before. Upload photos with links to landing pages and blogs.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Sprout Social

NOVEMBER 11, 2021

Many of Sprout’s integrations come at no additional cost, rather than the exorbitant fees per integration that are common in our industry. If you already use Shopify or Facebook Shops, Sprout’s social commerce integration is a great way to streamline order management and customer information. Website & URL tracking.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. Consumer goods is one example of an industry that is less reliant on direct-to-consumer sales.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Televerde

JANUARY 12, 2021

Today’s leads and prospects interact with your brand across countless touchpoints: your blog, website landing pages, industry news websites, social media, advertisements, and so on. Some of yours might include: Certain Facebook groups and pages. Industry blogs and news websites. LinkedIn groups. Subreddits. PPC adverts.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Launch Marketing

MAY 19, 2021

First, you should benchmark how your email performance compares to industry trends. Below are the IT/Technology/Software Services industry email averages from a recent Campaign Monitor study: Open rate: 19.45% CTR: 2.80% Unsubscribe: 0.20%. These opportunities could be a mix of buttons, images or a URL link. Concise Copy.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Create a Twitter thread outlining key insights from our recent industry [report]. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Martech Advisor

AUGUST 21, 2019

When a user clicks on this, to share the post on Facebook, LinkedIn, or Twitter, the unique UTM contained within the button lets you track the traffic source and perform accurate marketing attribution. For a source of traffic to be deemed dark social, a reader simply copies the page URL and pastes it into their preferred sharing channel.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Anyword

MARCH 16, 2022

At 2.65% , SMS marketing outperforms organic search (2.1%), Facebook (0.9%), and social (0.7%). . Facebook – This mainstay social media platform manages a program for small business owners to send marketing messages through both SMS and Facebook Messenger. For these and other reasons, SMS marketing conversion rates are up there.

Marketing AI 97

Marketing AI SMS Conversion Work Management 97

Anyword

JANUARY 21, 2022

The goal of content marketing is to establish trust, position your business as an industry leader and ultimately drive more traffic to your website (and ideally more sales). The tool allows you to search popular keywords so that you can discover new, highly-engaged influencers in a specific industry.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

seo.co

APRIL 29, 2022

This represents the total number of nonzero factors used throughout the URL. Search Result Display URL Matches. How many keyword matches are found in the URL displayed within SERPs? Search Result URL Matches. How many keyword matches are found in the URL displayed in search results? Keywords in the Canonical URL.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Anyword

OCTOBER 12, 2021

LinkedIn ad copy character limits are more generous than Facebook, for example (more on this in a moment). Additionally, if suitable, including hashtags and URLs can be effective here. Similarly, the audience for such a product might be more attracted to the kind of language used on Facebook or Instagram. No Recycling.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. The URL you use in the emails will be different than what you use in the newsletter so you can track the effectiveness of each. Do this two weeks out.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162