B2B Marketing Traction

JANUARY 19, 2015

I know Terry from my work on the board of the Association for Strategic Planning. For example, you might include some of the following: A section that lists 3-5 headlines from your industry with a brief description of why the news is important. A featured article related to your work, product or services.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

NOVEMBER 19, 2014

Often these are by product or service names (for example “car insurance”) as well as general industry searches (“insurance companies”). Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. Contact New Incite today. Some Rights Reserved.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

NOVEMBER 11, 2014

If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. See the example above – typically you will cut and paste the URL for the link after your update message. Make your message brief yet compelling. Contact New Incite today.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

NOVEMBER 16, 2012

To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. Take my profile, for example. My recommendation is to be very careful with endorsements – in making them (for example, does an insurance broker really do strategic planning? The kind they teach you in business school?

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

DECEMBER 26, 2011

For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). Below I use the example of my own logo designed eleven years ago ( I don’t embarrass or pick on any one company or designer ). If your logo is not square, it should be!

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

DECEMBER 20, 2013

This made me think of three fairly recent examples that we’ve been discussing in the marketing classes that I teach. This example is egregious, because the founder of the company blamed overweight women’s thights for problems with. The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

JANUARY 10, 2012

Bad Online Headline Examples. For example, a home page may have no headlines at all. ” Blog Post Headlines that Work. Headlines that include in-the-news celebrity or politician’s names also get attention and are definitely examples of “gaming the system.” ” Instead of “Why Hire Us?

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

FEBRUARY 5, 2016

What colors will they have a hard time reading (for example, seniors have difficulty reading red text)? Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. What colors do they like?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JUNE 21, 2012

For examples, read the outsource marketing cost-analysis article I wrote on my website. ). This probably means you will have to manage marketing in a planned and systematic way, and schedule calls, meetings and working sessions in advance. Doing the same things without change doesn’t work in marketing.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. We may be part of the problem, not working on a solution. Consultants are usually hired to work on a solution. For example, I worked with a non-profit a couple of years ago. I have a new challenge every day.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 15, 2013

Show up in new and innovative ways (Twitter chats, Google+ circles are two examples – join #b2bchat on Twitter Thursdays at 5 PM PDT). What to Do When Someone Steals Your Work. Be original, organic and true. Don’t be a follower. Others have written about this topic – see the great posts below.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? And, we’ve found that there are a some hidden issues when working with WordPress that you need to be aware of. Note: WordPress has plugins that allow the client or non-programmers to do much of this work.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

SEPTEMBER 18, 2015

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential. How do you create a positioning statement?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 14, 2014

For example, I may want to follow one product or service that IBM showcases, rather than follow IBM the company on LinkedIn. Contact us today – we’ve worked with many clients to drive results from LinkedIn and other online marketing platforms. Now, LinkedIn is offering Showcase pages instead. A sample page appears below.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

MARCH 29, 2012

How does it work? Let’s use an example of a prospect we’ll call Joe. We’ll create a plan for your integrated marketing and then work with you to make it happen! B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 25, 2010

He commented that if you are working with a group that is completely demoralized, start by making a list of the assets the business has – not what they don’t have – a great tip for these economic times. An example is a business that doesn’t have a platform from which to communicate its marketing message for a product launch.

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

DECEMBER 9, 2014

For example, write about the history of the industry you are about to enter. The benefits of doing this work early can be huge. You can write some blog posts pre-launch that can become a thorough white paper for your launch. What has gone on before; what are the successes and failures and why? What pain or problem is still outstanding?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 6, 2015

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. See the example below of my colleague Art Hobba’s profile, with the Relationship tab selected showing our recent activity.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 12, 2012

A great example of industry marketers understanding this and completely changing the way they market is the car industry. If you think paying someone to optimize your website still works, I have a bridge to sell you. What Does Work in Marketing? No one wants to get sold to, especially if they are not ready to buy!

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 18, 2009

What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Give us some examples.” Discuss what went right in the past. Open a discussion of what went right in last year’s marketing plan. What can be improved? Brainstorm new ideas. Share the results.

Planning 100

Planning Marketing Plans Advertising Agencies Tactics 100

B2B Marketing Traction

NOVEMBER 27, 2013

Your scores identify on a scale (say, of 1 to 10 for example) how ideal is each prospect that finds you online. It works very well if you plan your content and activities ahead of time, and don’t get sidetracked by unqualified leads that can waste your time, money and energy. What industry are they in?

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

OCTOBER 27, 2011

Are you sure that the marketing you spend money on is working? For example, one of our B2B clients published blog posts about popular events, hoping to increase readership. In today’s economy, every dollar you spend on marketing must produce results. As a new year approaches, this is a perfect time for a marketing audit.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 9, 2012

In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example. Hopefully you have this information, because you’ve tracked your historical marketing performance and have some data to work with. How much should you spend on your business-to-business (B2B) marketing budget?

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JANUARY 16, 2014

For example, maybe the marketing department has poor morale. CMOs must be strong leaders with an ability to steer the marketing department to working in the right direction – focusing on customers and getting results for the business. I put this as the central quality for CMOs, applicable to all situations. Strong Leader.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. Take business blogs, for example. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. Especially in tough economic times, they have limited resources to spend on marketing.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

JUNE 19, 2012

This morning each member of our group shared stories about the first technology company they worked with. At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market.

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. Do they want to read about the history of the company or the bios of the people who work there first? Can I relate to the people who work here?” They are not putting the needs of visitors who come to their site first.

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

As an example, let’s say a visitor comes to a site about a manufactured product. Do they want to read about the history of the company or the bios of the people who work there first? Can I relate to the people who work here?” They are not putting the needs of visitors who come to their site first.

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader. One reason for bad writing is that too many marketers leave their website content up to their web developers.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

JANUARY 7, 2010

I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. Next I add a column for who will do the work, either an employee of the company or an outsource vendor. The next columns are for duration and start date.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

MARCH 26, 2010

Come up with your own ratio that allows you to be credible, reliable, intimate but still accomplish your B2B marketing and sales goals without alienating the B2B prospects you’ve worked so hard to get. Do you have examples of how you reduced “time-to-trust” on Twitter? Please comment below.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 12, 2010

Recently I worked on a customer touch point map for a department at an educational institution that was founded in 1891. For example, customers would travel from all over the country to attend classes at the institution. It’s an exercise that any company can and should do, with the goal of improving the customer experience.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

JUNE 4, 2015

There are many examples of time lapse videos online and instructions on how to create them. It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 28, 2009

I worked in that industry, also! To begin, write down your differentiator, your work philosophy, your values and life philosophy! (To One example is a free consultation or assessment in person or on the phone. I went to the Pepperdine Business School as well! “I So, what does it take to create a superb one-sheet or one-pager?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

MARCH 26, 2015

Many of the business owners were savvy about search engine optimization, having worked on getting found online over the years. An example might be “ABCwidgets.com” as a main business website with additional keyword-rich domains such as “cheapwidgets.com,” “homewidgets.com,” and “renterswidgets.com.”

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

JANUARY 20, 2011

And, a lot of them work in business. If you do allow work colleagues to connect to your personal profile (and believe me, they will ask, because people want to connect to you and get to know you), Facebook’s privacy controls are some of the most intricate of any social network. But they’re there.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100