Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Get to know the person behind your business customer.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Salesforce Marketing Cloud

MAY 9, 2024

We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. With Data Cloud , you can connect your enterprise data across systems to gain insights and create more personalized customer experiences.

Marketing AI 142

Marketing AI Peer-to-peer Enterprise Management Communities 142

Trade Press Services Newsletter

NOVEMBER 2, 2023

Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Professional awards can establish you as an expert in your field and increase visibility with target audiences. Winning an award is an exciting achievement and should be a highlight in your career trajectory. Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 329

Webinar Metrics Webcast Digital Transformation Peer-to-peer 329

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 81

Communities Peer-to-peer Thought Leadership Webinar Metrics 81

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events. So Why Do we Need In-Person Events? .

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. Test, test, test.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Marketing Insider Group

DECEMBER 20, 2022

In-person events. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Heinz Marketing

APRIL 27, 2022

Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? Benefits of Personal Branding . This is especially true online if people don’t know you personally.

Personalization 109

Personalization Brand Identity Branding Peer-to-peer 109

6sense

DECEMBER 16, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Take a recent CMO Coffee Talk session on event strategy as an example. There’s clearly a trend towards more intimate events, not just in size but location and affinity. .

CMO 62

CMO Peer-to-peer B2B Thought Leadership Marketing & Strategy 62

Convince & Convert

SEPTEMBER 30, 2021

Contrast that with the messages delivered through social selling — messages dialed in for a specific audience through more personalized content. Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. Understand what Social Selling Is (and Isn’t). Grow Your Network .

Peer-to-peer 198

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 198

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Website [4.03%]. Nurture [2.65%]. Webinars [2.56%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Trade Press Services

MAY 6, 2024

Attending industry trade shows and events is a valuable strategy for organizational growth. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. The B2B trade show market was $10.2

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Televerde

APRIL 24, 2024

One of my favorite events of the year is right around the corner. With my sons in Scouting and as a lifelong Scout myself, the Leadership Breakfast is always a top event for me. This event offers the best of both worlds, and I relish the opportunity to combine the two. Explain everything.

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

Vision Edge Marketing

FEBRUARY 27, 2024

The problem with confirmation bias is that it results in a person ignoring information that is inconsistent with their beliefs , in favor of information that confirms what they believe or value. Most of us take comfort in the familiar. We tend to seek out perspectives that align with our pre-existing beliefs.

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. TV is as efficient as it is effective.

Television marketing 120

Television marketing Planning Paid Search Agency Peer-to-peer 120

Salesforce Marketing Cloud

JUNE 13, 2023

Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Trade Press Services

APRIL 29, 2024

In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers. Attend virtual and in-person networking functions and take an active role in the organization. Attend virtual and in-person networking functions and take an active role in the organization.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Remember in-person events? Demand Gen Report will welcome attendees back to Boston for the B2B Sales & Marketing Exchange in the Encore Boston Harbor August 9 th to August 11 th for a smaller, more focused event. They’re baaack!

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Martech

NOVEMBER 18, 2021

Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future. Image: Gartner and Tealium. said Khetan.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

Salesforce Marketing Cloud

AUGUST 18, 2023

Get ready for Dreamforce With more than 1,500 sessions, 40 keynotes, visionaries, AI experts, global leaders, and thousands of Trailblazers , there’s no shortage of things to do and learn at the largest and most magical AI event ever. Get ready for Dreamforce What is the Road to Dreamforce Quest? Not familiar with Trailhead Quests?

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Oktopost

APRIL 27, 2024

Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding.

Peer-to-peer 116

Peer-to-peer Training CAN-SPAM Social Media 116

Square 2 Marketing

SEPTEMBER 18, 2020

I had to look around for socks just to go to an in-person client meeting this week, so going to a conference sounds like nirvana right now. Spending two days (Tuesday, September 22 and Wednesday, September 23) with our friends at HubSpot and our peers across the HubSpot community is just what we all need right about now.

Peer-to-peer 52

Peer-to-peer Conference Hubspot Communities 52

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. At last, the event we’ve been waiting for. Free to those registered for the October in-person events.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

MAY 25, 2021

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. It’s been a long haul. Produced by Uberflip.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! This year’s event will be held in Boston, from October 12 to 14. If you prefer virtual events, you can join the fun too! What a great treat!

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

Metadata

OCTOBER 19, 2022

Customers can now not only see the impact to ad and revenue metrics, but also to behaviors and events happening on the website. Web Personalization. To help strengthen this capability, Metadata recently released a custom site pixel that translates up to 50% of anonymous web visitors to a company and up to 30% to an actual person.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52