SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 200

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 200

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

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Planning Content Marketing Generation Content 100

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Sell the event, not the product. No-one cares. Sell the venue.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What makes an overall marketing campaign successful. And doing that in person, doing that virtually, lots of good stuff there.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Managing all of the details to execute a successful event from pre-show to post-show can be a really daunting task. Conversica + SummitSync = Event Marketer Heaven. How It Works .

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Guest post by Simon Choi. Image credit: Product School on Unsplash.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Read more on How to Assimilate Competitive Benchmarking in Social Media.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Seismic

FEBRUARY 11, 2021

We just wrapped our Seismic Sales Kickoff 2021 and, wow, what an incredible event! We had amazing internal and external speakers, including the first female NFL assistant coach, Katie Sowers , and an inspirational speaker, Chris Nikic , the first person with Down Syndrome to complete an Ironman. Adapting to a fully digital event.

Peer-to-peer 98

Peer-to-peer Marketing Analytics Tools Planning Opt-out 98

Attendify

AUGUST 28, 2019

Let’s just get this right out on the table: Changing your event technology can be a real pain. Even if the end result benefits organizers and attendees alike, very few event pros get jazzed about putting already scant resources behind exploring the hundreds of options in the marketplace. Read on to find out. To change or not to change?

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

SnapApp

OCTOBER 27, 2016

There’s been a lot of activity in the marketing events world this past October. And while we can’t hit every B2B date every month, we gathered some really useful insight and fun experiences at the events we did hit. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Then, a series of unfortunate events just piled on, one after the other.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Content4Demand

MARCH 2, 2021

The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. But with live events out of the picture in 2020, marketers fell back on tried-and-true strategies that helped them stay on track for growth.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

Content4Demand

DECEMBER 12, 2019

The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year. Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. Winners will be announced at #B2BMX in February.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Vidyard

OCTOBER 10, 2018

Personally, when reviews aren’t readily available, I go in search of them. Instead, let your peers who have been there before you guide the way. In fact, at any stage of the B2B marketing funnel, a minimum of four out of 10 buyers are looking for reviews. Some might say our culture has become co-dependent.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business. By telling stories, sharing value, and getting in front of the camera, you’re creating a personal one-to-one connection with your customers. With over 1.9

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Biznology

MAY 1, 2019

When I set out to develop my course, I knew I had to include this human element of marketing. Our target audiences are humans with human needs and of course, we marketers are too. The last project based team I formed was last fall with a small but mighty team that put together an event for 200 people. Teamwork is challenging.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Hubspot

APRIL 7, 2021

Breakout sessions can happen during both in-person and virtual meetings. Having gone to many meetings, I can definitely say that I sometimes get overwhelmed. While I enjoy the content being discussed, I can feel tired and wish for a break to decompress before throwing my mind back into absorbing the information. Lightning Talks.

Planning 90

Planning Peer-to-peer Thought Leadership Conference 90

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. How can marketers efficiently meet both buyer expectations and their own corporate objectives? B2B marketing teams will be held accountable for more of the lead-to-revenue process. Image credit: KoMarketing.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). To Interact with Customers and Prospects. To Build your Brand.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Engagio

JUNE 27, 2018

This list includes some of our most popular posts as well as most recommended posts from our peers. This list includes some of our most popular posts as well as most recommended posts from our peers. 4 Things Marketers Can Do To Support Account Base Sales. 4 Things Marketers Can Do To Support Account Base Sales.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

SnapApp

DECEMBER 20, 2018

In fact, research indicates that successful marketers are 242 percent more likely to report conducting audience research quarterly, whereas 56 percent of elite marketers conduct research once or more per month. That’s because most marketers – 65 percent in fact – are not conducting much, if any, audience research. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. Read: B2B and B2C Email Marketing: Insights for Success in the Inbox and Beyond.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Then, a series of unfortunate events just piled on, one after the other.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . After all, one can’t truly be successful without the other! .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Vidyard

SEPTEMBER 6, 2016

Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!) Why is Viewtopia the marketing event you can’t miss? of the whole year. your audience. Get My Ticket.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50