Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 323

Webinar Metrics Webcast Digital Transformation Peer-to-peer 323

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Heinz Marketing

APRIL 27, 2022

By Katauna Loeuy , Marketing Intern at Heinz Marketing. Personal branding is important in my life because it helps me differentiate myself from other students, interns, and people in general throughout my personal and professional career. . What is Personal Branding? Benefits of Personal Branding .

Personalization 113

Personalization Brand Identity Branding Peer-to-peer 113

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 80

Communities Peer-to-peer Thought Leadership Webinar Metrics 80

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . So Why Do we Need In-Person Events? .

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Professional networks go beyond liking and sharing posts on social media. Here are five ways to foster a professional network that makes a positive impact: 1. Join relevant associations and networking groups.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

SpotMe Blog

NOVEMBER 3, 2022

Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1 1 Leverage remote production. Test, test, test.

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Hinge Marketing

MAY 21, 2024

about three times faster than their No Growth peers. 1: Top Performers Invest (Slightly) More in Marketing The High Growth group spends 25% more on marketing than the No Growth cohort. 2: They Know Which Marketing Techniques Work Below is a list of the top-five marketing techniques used by High Growth AEC firms.

Studies 104

Studies Contingency Planning Peer-to-peer Thought Leadership 104

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Salesforce Marketing Cloud

JUNE 13, 2023

Spotlight: Dreamin’ In Color Spotlight: North Africa Dreamin’ Find a Community Conference near you While each year thousands of Trailblazers attend core Salesforce events like Dreamforce and TrailblazerDX , there’s another kind of Salesforce event you should know about.

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. Align messaging across all channels for consistency in your pharma marketing strategy.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. Cost vs. Benefits Analysi s Calculate the total cost of participating in a trade show, including booth rental, travel expenses, and marketing materials.

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. If you prefer virtual events, you can join the fun too!

B2B Marketing 114

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 114

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. They also use technology to track their marketing and business development activities more frequently than their counterparts. .

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

Oktopost

APRIL 27, 2024

Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding.

Peer-to-peer 116

Peer-to-peer Training CAN-SPAM Social Media 116

Biznology

MAY 25, 2021

The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. But vaccinations and safe practices provide some reason for optimism, so it’s time for B2B marketers to plan their event calendars. It’s been a long haul.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Hinge Marketing

JUNE 4, 2024

Today, we’d like to share a few highlights from that report—findings marketers and executives at consulting firms may find useful as they try to make sense of the marketplace and plan for the future. If the amount you invest in marketing your services isn’t correlated with success, what is? But beneath the gloom is a lot of hope.

Consulting 83

Consulting Marketing AI Studies Service 83

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. A strong event, made even stronger after Sirius’s purchase by Forrester. May 27-28, Chicago, B2B Marketing Ignite USA 2020. At last, the event we’ve been waiting for.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 238

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 238

SpotMe Blog

JULY 21, 2022

Remember the days before the pandemic, when event participants would have to attend via a Zoom call and struggle to feel included while the screen froze or the video conferencing audio went out? Moving forward, event attendees will likely expect a virtual event option paired with an in-person event.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Metadata

OCTOBER 19, 2022

3 Key Marketing OS Product Announcements. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. The demand for this conference proves marketers are eager to level up their game with best practices and playbooks, while getting closer to creating tangible pipeline and demand. 2nd annual.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

EveryoneSocial

DECEMBER 8, 2020

Branding used to be just for businesses — a key part of a company’s strategy for building awareness and gaining increased market share. . So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Advantages of Employee Personal Branding.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

B2B Marketing 113

B2B Marketing Work Management Marketing Management Peer-to-peer 113

DAGMAR Marketing

NOVEMBER 21, 2018

That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success. Exchanging Referrals.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+. Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations.

Automation 98

Automation Peer-to-peer API Communities 98

ClearVoice

JUNE 4, 2024

Six out of 10 — that’s the number of marketers who say their marketing budget is being scrutinized somewhat more or much more now compared to previous years. Done right, it’s a cost management technique you can leverage to squeeze the most value out of your marketing budget. Not too shabby, ehh ?!

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. What you’ll learn: What is channel sales? See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111