Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). There are basically three main reasons why companies do events: To Generate Leads.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. ONTO THE NEXT LAUNCH!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Adobe Experience Cloud Blog

MAY 4, 2011

Even though online events have established themselves as a staple in the marketer’s diet, managing successful webinars goes way beyond meat and potatoes. In exchange, your event should provide significant value to those that have chosen to participate. Create the event in your webinar platform. Create the registration flow.

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Webinar Metrics Co-Registration Work Management Lead Scoring 48

Sword and the Script | B2B

NOVEMBER 24, 2020

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic. Collaborate with the sales team to produce events.

B2B Marketing 68

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 68

Golden Spiral

JANUARY 7, 2021

Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Heinz Marketing

MARCH 11, 2019

We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. You can listen to full recordings of past shows at SalesPipelineRadio.com and subscribe on Spotify , iTunes , Blubrry , Google Play , or Stitcher. Grab your board. Paul: Have you? Matt: Yeah. Well, okay.

Top of Funnel 63

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 63

Hinge Marketing

AUGUST 6, 2019

Moreover, these events can be done at minimal cost — no travel expenses needed — making these initiatives prime candidates for high ROI. Additionally, we know from our research on Visible Experts that building a personal brand and perception of expertise opens the door to command higher fees. What topics you should present.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

LeanData

SEPTEMBER 30, 2022

The seventh annual OpsStars Conference & Awards was conducted last week, and what an event it turned out to be. With nearly 2,000 registrants for the two-day event, it proved to be a wonderful complement adjacent to Dreamforce just a block and a half away. ” Below, please find a brief review of the event’s highlights.

Enterprise Management 52

Enterprise Management Account Based Marketing Marketing Analytics Tools Co-Registration 52

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? It might be time to look in a new place: social media. In today’s selling market, the best places to find leads are shifting away from traditional channels. Instead, it’s in the social media arena where you can achieve your biggest growth. Let’s dig in! Share and Promote Links to Gated Content.

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Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

SmartBug Media

APRIL 29, 2019

And by automating the delivery of content, advisors are able to not only personalize the client experience, but also increase engagement and build trust. Personal and/or hobbies —Do they love to golf? This client-advisor relationship is built on trust and a financial advisor’s ability to treat clients as people, not portfolios.

Lead Ranking 67

Lead Ranking Automation Peer-to-peer Co-Registration 67

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’re all super busy, and while coming up with new ideas can be the fun part of a marketer’s job, it’s also not always the easiest. .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. A driving force behind the company’s SUBSCRIBERS RULE! He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. So too with email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Webbiquity

DECEMBER 10, 2019

Your campaign is competing not only with similar vendors but also with the friends, family, co-workers, peers, and favorite news outlets of your target prospects for their attention. Grow registrations for or booth traffic at live events. Increase in-person sales. What’s in this post: 1. Build a community.

Planning 242

Planning Social Media Marketing Plans Marketing Budget Creation 242

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. You can demonstrate that you’re the right person to help them. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. What would we enjoy teaching?

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Vidyard

JULY 9, 2020

Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2 Top Event Marketing Tools and Resources for Startups 4. It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. SEO for Startups 3.2.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Event Marketing for Startups 3.7.1 Types of Event Marketing for Startups 3.7.2 Top Event Marketing Tools and Resources for Startups 4. It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. SEO for Startups 3.2.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65