Blog - B2B Marketing Zone

Meet The Winner Of The #B2BMX Trailblazer Contest!

B2B Marketing Exchange

FEBRUARY 14, 2024

Read more of what their colleagues had to say below: Normal 0 false false false EN-US X-NONE X-NONE In the past 4 years, I’ve had the privilege of seeing Karly rise from entry-level content writer to a strategic team lead who coaches others, revitalizes key processes, and champions new offerings that take their team to the upper echelon.

B2B Thought Leadership

B2B Thought Leadership Paid Search Agency Advertising Agencies Thought Leadership

Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. Email Guardian automatically keeps en eye on your emails 24/7 for unexpected changes like display errors or broken links. Need help or have questions?

CAN-SPAM

CAN-SPAM Marketing Automation Services Template Work Management

Get Your Social Media Operations Act Together | Blogging and.

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media

Social Media Paid Content Media Act-On

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. prepare TV review content about HDTVs for twitter and blog comment distribution).

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot

DECEMBER 20, 2019

For instance, if your tag needs to link to an English-language blog, you'd use the following tag: hreflang="en". Let's say you make two homepages that are the same, but one is in English (hreflang="en"), and the other's in Spanish (hreflang="es"). English/USA: en-us. Irish/Ireland: ga-ie.

Tagging

Tagging SEO Sample Content

Blogs et Wikis en formation

Buzz Marketing for Technology

OCTOBER 1, 2008

Post: Blogs et Wikis en formation. Blogs et Wikis en formation View SlideShare presentation or Upload your own. Intervention lors de latelier organisÃ© par le CTN de Caen sur lusage des blogs et des wikis en formation. Blogs et Wikis en formation. Regards sur les Blogs ï?¼CrÃ©ation

Wiki

Wiki Web 2.0 RSS DMCA

Pandemic Reading for B2B Marketers

Content4Demand

APRIL 7, 2020

I need to know what’s happening so I can help clients stay informed of the current landscape, as well as to get inspiration that will help us create successful strategies for clients. As I continue adjusting to life during COVID-19, one thing I’ve ramped up is how much I read. especially as more people spend time online.

B2B Marketing

B2B Marketing Planning B2B Paid Search Agency

Demand Type: How Buyer Mindsets Drive Messaging

Content4Demand

APRIL 15, 2021

When it comes to New Paradigm and Established Market solutions, your focus can move to loosening the status quo and motivating buyers to make a change. In the case of Established Market solutions, you. re likely to encounter more competitors selling niche solutions where they ’ ll battle for market share with differentiation. Assess Your Solution.

Demand

Demand Budget Programs Differentiation Software

AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

MAY 15, 2023

churns out hundreds of clever copywriting ideas and creates quick blog post drafts. Faster blog post drafts? AI can produce content en masse, while you can inject it with factual support and lived experiences. Jasper Writing long-form content, like landing pages or blog posts. I could practically retire. Programmatic SEO?

Marketing AI

Marketing AI Generation Content Marketing SERP

B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

FEBRUARY 9, 2015

The simplest way to instruct Bing is to use the “content-language” meta tag to embed a document location in the <HEAD> section of web pages. B2B Online Marketing Blog Search Engine Optimization' Has your organization implemented a multilingual web content program that takes into account SEO prioritization?

SEO

SEO B2B Marketing & Strategy Guidelines

Finding Courage in the Current Moment

Content4Demand

MAY 13, 2020

Rather than looking forward, people dig in their heels: That’s not how we used to do things. And this isn’t just for us personally. If we can wrap language around emotion, she says, it gives us choices for how we show up and who we want to be. which causes armor to go up. I t metastasizes and gets worse for ourselves. “We

Barriers

Barriers Forrester Trigger Marketing Differentiation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Thanks for sharing.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

B2B Brands Fighting Harder to Measure the Value of Marketing

Content4Demand

AUGUST 21, 2020

If you’ve been in demand generation for a while, you know that it used to be all about MQLs (marketing qualified leads). If you need some inspiration to boost your ABM content marketing efforts, read my tips in a recent blog post, “ 6 Tactics To Fire Up Your ABM Strategy.”. Sales-Focused Metrics Are a Priority. and lots of them.

Lead Ranking

Lead Ranking Top of Funnel Lead Scoring Account Based Marketing

Beautiful Ways Video Is Bringing People Together During COVID-19

Magisto

MARCH 18, 2020

Many of us feel that if we’re already in self-quarantine, we might as well use that time to learn something new. YouTube was already filled with classes on almost every topic you can think of, and yet – most of us take advantage of that treasure trove now more than ever. Don’t try this at home). Credit: Julio M.

Video Marketing

Video Marketing Class Youtube Paper

Hreflang Best Practices

Brightedge

MARCH 11, 2020

Link: ; rel="alternate"; hreflang="en-us", ; rel="alternate"; hreflang="en-gb". You can also use the xhtml:link attribute in your sitemap to add your hreflang code. If you don't have a sitemap, it's critical that you have one and learn to use it for optimization. For example: en-gb.

Practices

Practices Best Practices Tagging Domain

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Twitter for Business Even Worth the Trouble? is aware of Twitter, but only 7% uses it. (6 is aware of Twitter, but only 7% uses it. (6

Social Media

Social Media Media Stats Statistics

Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

APRIL 14, 2024

But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. Fingers crossed that will make you buy from us.” Take transcript snippets and write blogs around the topic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience.

Work Management

Work Management Paid Content B2B Marketing Trends

Beautiful Ways Video Is Bringing People Together During COVID-19

Magisto

MARCH 19, 2020

Many of us feel that if we’re already in self-quarantine, we might as well use that time to learn something new. YouTube was already filled with classes on almost every topic you can think of, and yet – most of us take advantage of that treasure trove now more than ever. Don’t try this at home). Credit: Julio M.

Video Marketing

Video Marketing Class Youtube Paper

4 Ways the Pandemic Changed B2B Marketing

Content4Demand

MARCH 24, 2021

I’m trying to take the best lessons of the pandemic with me as I move forward, and that was my intent with this blog post. It’s interesting to me that as data-dependent as we’ve become, simply living through the pandemic with our colleagues and clients has taught us so much and accelerated our personal and professional growth.

Planning

Planning B2B Marketing B2B Account Based Marketing

Team Building in Full Swing at KoMarketing

KoMarketing Associates

JULY 6, 2012

With our nation’s 236 th birthday already behind us, we at KoMarketing are charging full speed ahead into Q3. We’re excited to have her writing on our blog as well. This summer, our office continues to grow as we welcome two new team members to KoMarketing: Casie Gillette and Amanda Berglund.

Ad Building

Ad Building Copywriting PPC Conference

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

JANUARY 23, 2023

It took us a long time to say that. Which leads us to… The Content Cyborg The most productive blend of writer and AI. One that uses the relative strengths of one to offset the weaknesses of the other. Humans can’t produce en masse. Useful in some instances, useless in others. But our decision is: it’s an advantage.

Tools

Tools Content Marketing Content Work Management

My B2B Marketing Digital Detox

TaylorMadeIn KEW

FEBRUARY 25, 2018

I’m still going to post photos of my Australia adventure on Instagram @HeidiInTransit and I may post a blog or 2 on my just-for-fun travel website ( www.HeidiInTransit.com ). But I’m not finding the value in it that I once did, I’m not enjoying it like I used to, and I suspect that I’m not alone in this. How can we possibly keep up?

B2B Marketing

B2B Marketing B2B Planning Marketing & Strategy

Customer Media Congress: Patsi’s in Dutch…

Writing on the Web

NOVEMBER 16, 2010

Internetguru Patsi Krakoff uit Mexico blogt dagelijks en heeft wereldwijd veel volgers. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Blog this on Blogger. What Drives Us? Met wat voor tekst scoor je nu het beste op het web. Share this on del.icio.us.

Media

Media Digg Custom Publishing Buzz

How to Boost Your Conversational Marketing Strategy with Chatbots

SmartBug Media

OCTOBER 19, 2020

Traditionally, companies have relied on things like Google Ads, social media, and email marketing to get messages out en masse in hopes of reaching their audience. 5 Ways to Use Chatbots Across Your Website. Boosting your conversational marketing strategy using chatbots is easier said than done. After-hours support.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Conversion Paid Search Agency

The 10 Habits of Healthy Content Creation Relationships

ClearVoice

OCTOBER 11, 2021

Related internal resources (similar blogs, videos, case studies to reference and respin). em dash vs. en dash vs. hyphen ) will make your life a hell of a lot easier when you’re editing content. All this time you’ve been assigning them tons of blogs because you needed to hit your publishing cadence. Real-world quotes (i.e

Marketing Budget Creation

Marketing Budget Creation Content Guidelines Thought Leadership

4 Influencer Marketing Lessons From Bottomline Technologies

Content4Demand

MAY 8, 2020

Bottomline Technologies has taken this approach since 2018, when the company first embarked on an influencer marketing journey with us. This helped ens ure coordinated launching and promotional efforts. You need to have a holistic strategy that leverages influencer insights across multiple channels and tactics.

Paid Search Agency

Paid Search Agency Planning B2B Thought Leadership Marketing Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

The Hreflang Guide to Best Practices

Brightedge

MARCH 11, 2020

They do not want to have content created for US Spanish speakers appearing for those accessing the website in Spain. Here is what we want to make sure our community understands about the importance of the hreflang tag in international SEO and how it can be used to build a strong international digital presence. For example, en-gb.

Practices

Practices Best Practices Tagging SERP

Demystifying the Dark Funnel: How Anonymity Becomes Identifiable

6sense

DECEMBER 1, 2021

Most of us don’t recognize just what or how much data about our interests and intentions we leave in our wake. Purchase decisions are made en masse with buying committees now averaging 11 members. These are little clues that most folks ignore, but can be very telling of whereabouts, interests, and behaviors. Consider that: .

Top of Funnel

Top of Funnel Work Management Marketing Automation Services Marketing Management

Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog.

Social Media

Social Media Media Paid Search Agency Budget Programs

The Nostalgia Effect: Why We Recall the Past More Fondly Than the Present

ClearVoice

JANUARY 25, 2021

People use nostalgia to bolster social bonds, increase positive self-regard, and generate positive feelings. How the nostalgia effect is used to influence audiences. La Vie En Rose via Chanel No. This brand is remembered for its ability to draw us back into a time when the world was rosy. Click To Tweet.

Effectiveness

Effectiveness Training Demographics Positioning

B2B Influencer Marketing Going Strong in 2021

Content4Demand

JUNE 2, 2021

Drop us a note about your challenges for advice from one of our strategists, or check out How Bottomline Turned an Influencer Program into a Driver of Web Traffic & MQLs. The post B2B Influencer Marketing Going Strong in 2021 appeared first on Content4Demand.

B2B Marketing

B2B Marketing Planning B2B Peer-to-peer

Content Marketing Tools Series #2 Brainshark

Ambal's Amusings

FEBRUARY 29, 2012

The presentations can be shared as links in an email, posted to social media sites or embedded in blogs or websites. 2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. MicrosoftInternetExplorer4. Brainshark : Online and Mobile Video Presentation Tool. About Brainshark. Brainshark also provides sharing option for the content you’ve created.

Tools

Tools Planning Content Marketing Content

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

markempa

MARCH 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Seth Godin en live, rien que pour vous.

Lead Generation

Lead Generation Google B2B Marketing B2B Thought Leadership

Content Audit Results: A Blueprint for Content Strategy (Part 1)

Content4Demand

OCTOBER 12, 2022

Tell us about that. We standardize everything and have definitions so we know when we look at something whether it’s an article or a blog. So by doing the audit, we were able to very quickly visualize what content we had to start telling some of those new stories. Christine Elliott, Strategic Growth & Revenue Leader.

Top of Funnel

Top of Funnel Webinar Metrics Marketing & Strategy Content

A+ for Effective Marketing Content, Not Just Effort

KoMarketing Associates

SEPTEMBER 27, 2012

As a reader, that shouldn’t be your job—not all of us enjoyed diagramming sentences as much as I did when I was a kid. The former implies you feel Sally’s blog is noteworthy enough to share; you don’t need to hit your readers over the head with it. It’s helpful to include an image with a blog post to engage your readers.”).

Effectiveness

Effectiveness Eye-Tracking Content Marketing & Strategy

ClickDigest: Weekly Round-Up: 9-Oct-2009

Ambal's Amusings

OCTOBER 9, 2009

" says Joe Pulizzi and builds a roadmap for all of us to build a successful content strategy in 4 simple steps. 6 Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. TGIF and welcome to ClickDigest weekly roundup!

Lead Gen

Lead Gen Paper Template Sales Qualified Leads

SnapApp of the Week: Bizo's "Find Out If You're a Display Advertising Expert!"

SnapApp

JANUARY 17, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. More engaging blog content.

Display

Display Advertisements Advertising Eloqua

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 11, 2010

Everything else we own is somewhere behind us in a big truck. I realize people move all the time, but for us it’s a big, scary deal. Arizona has been very, very, very good to us. The blog will remain the same. Many people have asked us “Why Bloomington?&# And my laptop.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

The Importance of the Buyer’s Perspective in Content

Content4Demand

JULY 21, 2020

Your interactions with buyers should be easy, and your content should help them get what they want when they want it and in ways they understand. If you can’t provide that, they’ll go elsewhere to get what they need. and that’s likely to be your competitors. In addition to this, understanding your buyer’s perspective is not a one-and-done deal.

Content

Content Buyer Personas Webinar Metrics Customer Surveys

How B2B Marketers can stay close to their Customers

Valasys

JANUARY 17, 2020

Katrina Craigwell, director of global content & programming for GE, quotes the entire phenomenon as: “We know our story, but they know the audience…and putting those together helps us resonate (and) helps us create more of those emotional moments with the audience that’s out there around the story.

B2B Marketing

B2B Marketing Marketing AI Marketing Management B2B

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

APRIL 21, 2015

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. Buyer behavior allows you to predict how buyers will purchase your products/services in the future Click To Tweet.

Analytics

Analytics Analysis Case Studies B2B Sales

Content Marketing Requires the Mindset of a Publisher

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper.

Content Marketing

Content Marketing Lead Ranking Content Marketing & Strategy

Why should I use webinars in my B2B strategy?

Exo B2B

AUGUST 24, 2017

Social media , email campaigns, AdWords, blogs are among the most widely used channels in online marketing strategies. Most of us have been leveraging these for a while now! That’s why it’s also necessary to mix things up and use new marketing tools to achieve complimentary or different goals.

Webinar Metrics

Webinar Metrics Marketing & Strategy B2B Adwords

Meet The Winner Of The #B2BMX Trailblazer Contest!

Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Webinars

Trending Sources

Get Your Social Media Operations Act Together | Blogging and.

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Blogs et Wikis en formation

Pandemic Reading for B2B Marketers

Demand Type: How Buyer Mindsets Drive Messaging

AI-Generated Content: A Guide to the New Era of Content Marketing

B2B SEO Strategies for Multilingual Web Content

Finding Courage in the Current Moment

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Brands Fighting Harder to Measure the Value of Marketing

Beautiful Ways Video Is Bringing People Together During COVID-19

Hreflang Best Practices

Convince and Convert Blog: Social Media Strategy and Social Media.

Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

Beautiful Ways Video Is Bringing People Together During COVID-19

4 Ways the Pandemic Changed B2B Marketing

Team Building in Full Swing at KoMarketing

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

My B2B Marketing Digital Detox

Customer Media Congress: Patsi’s in Dutch…

How to Boost Your Conversational Marketing Strategy with Chatbots

The 10 Habits of Healthy Content Creation Relationships

4 Influencer Marketing Lessons From Bottomline Technologies

Convince and Convert Blog: Social Media Strategy and Social Media.

The Hreflang Guide to Best Practices

Demystifying the Dark Funnel: How Anonymity Becomes Identifiable

Why You're the Key to Social Media Success

The Nostalgia Effect: Why We Recall the Past More Fondly Than the Present

B2B Influencer Marketing Going Strong in 2021

Content Marketing Tools Series #2 Brainshark

B2B Lead Generation Blog: Seth Godins speech on Marketing at Google

Content Audit Results: A Blueprint for Content Strategy (Part 1)

A+ for Effective Marketing Content, Not Just Effort

ClickDigest: Weekly Round-Up: 9-Oct-2009

SnapApp of the Week: Bizo's "Find Out If You're a Display Advertising Expert!"

Convince and Convert Blog: Social Media Strategy and Social Media.

The Importance of the Buyer’s Perspective in Content

How B2B Marketers can stay close to their Customers

How Big Data and Marketing Analytics Help Sales

Content Marketing Requires the Mindset of a Publisher

Why should I use webinars in my B2B strategy?

Stay Connected