Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Effective lead nurturing campaigns are built on a foundation of understanding your audience’s needs and interests.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Personalized email is much more than simply auto-inserting the recipient’s first name. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. Average at best.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. A Webinar email should be about the reader, not the company hosting the event.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

LEADership

OCTOBER 3, 2014

From the statistics I have been reading recently, email marketing continues to be an important part of any B2B lead generation strategy in 2014. However, have you maximized it’s effectiveness by ensuring your emails are delivered and read? Email Monks have compiled a 28 pointer checklist in infographic form.

Email Marketing 40

Email Marketing CAN-SPAM Marketing Analytics Tools Tagging 40

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What are the obstacles to doing both email and SMS marketing well?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

LEADership

SEPTEMBER 12, 2014

Do you experience confusion when you come across too much information regarding email marketing? For example, did you know that marketing emails do not land in spam/junk folders due to their keywords and subject lines? According to the infographic, 85% of emails are opened a few days after users receive them in their inbox.

Email Marketing 40

Email Marketing B2B Thought Leadership Thought Leadership CAN-SPAM 40

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. 4 Implement Video Email Marketing Image credit: Solen Feyissa on Unsplash Video email marketing takes traditional text-based emails to a new level of engagement.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Litmus

APRIL 17, 2024

Gamify your emails with Scratch-Offs You asked and we listened. How to use Scratch-Offs Regardless of whether you’re a B2B or B2C marketer , here are some ways you can use Scratch-Offs in your next email campaign: Deliver special promotional offers to subscribers. Scratch-Offs are one of the most-requested features, so here they are!

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

MARCH 30, 2024

An interesting business card can really make a difference. Send Email Newsletters You probably already get several email newsletters every day and understand how powerful they can be if done right (and how annoying if done wrong). It’s one of the most powerful tools at your disposal. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. Want a few ideas for getting started?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Act-On

APRIL 26, 2024

By tracking behavior over time, you can assess how interested a lead is in your product, how far along they are in that buyer’s journey, and whether they’re ready to stop reading and start talking. How many email clicks? Maybe they’re highly interested in your product, but are under contract with a competitor for another year.

130

130

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 114

Lead Generation Lead Ranking Tactics Lead Scoring 114

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 97

Opt-in Opt-out CAN-SPAM Deliverability 97

LEADership

MARCH 7, 2014

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. It is imperative to test all components of a marketing email. Content (61%).

Email Campaigns 40

Email Campaigns Campaigns Marketo Mobile Marketing 40

Martech

APRIL 10, 2024

The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines. AI Product Finder and Subject Line Generator.

Product 112

Product Buzz Custom Publishing Email Marketing 112

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” A simple example is using historic product interest among a group of customers to predict future product interest. Outliers models.

Analytics 112

Analytics Marketing AI Lead Ranking Forecasting 112

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Dig deeper: 4 steps to take before hitting go on your new martech platform Email: Business email address Sign up now Processing.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Vendors 109

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. In addition to boosting engagement, check a few other reasons why they matter: They bridge the gap between interest and action.

Urgency Marketing 121

Urgency Marketing B2B Allocation CAN-SPAM 121

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. Business email address Subscribe Processing. Dig deeper: Redefining success: Getting started with Google Analytics 4 Get MarTech!

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template?

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 111

CAN-SPAM Data Hygiene Domain Privacy 111

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Martech

FEBRUARY 6, 2024

Still, 25% said it didn’t matter how often they were contacted as long as it was relevant to their interests. Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money.

SMS 127

SMS Purchase Planning Mobile Marketing 127

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. They help create brand awareness and generate interest among potential customers.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120