KoMarketing Associates

MAY 8, 2019

Email marketers use numerous tactics to improve their relationships with customers, and new research suggests that list segmentation and the leveraging of available data sources is helping them see better results. Additionally, the majority of respondents (40 percent) believe that email effectiveness is “holding steady.”.

Segmentation 120

Segmentation Marketing Report Email Marketing Deliverability 120

KoMarketing Associates

MAY 15, 2018

Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. Be sure to showcase the results and how you helped them overcome their challenge and work toward success. Enter: case studies.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

MAY 1, 2018

The results were decisive: 98 percent of respondents agreed that personalization helps advance customer relationships, with 74 percent stating it has a “strong” or “extreme” impact. Furthermore, the report took a closer look at how marketers believe their initiatives are paying off.

Personalization 125

Personalization CMO Open Rate Paid Search Agency 125

KoMarketing Associates

JULY 2, 2018

The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience. Nearly 84 percent increased campaign effectiveness. The Benefits of Personalization in Email Marketing. The Benefits of Personalization in Email Marketing.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. For me, it’s “helping brands reach, engage and convert new customers.”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JULY 27, 2017

Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. This blog post will highlight a variety of ad extensions and explain how to effectively utilize them in B2B PPC campaigns.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

KoMarketing Associates

FEBRUARY 4, 2016

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”. It’s no secret that events are extremely effective. Event technology should be able to accomplish both the operational side of event management as well as the sales side of events.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

AUGUST 2, 2017

The most effective content marketing and distribution strategies not only consider the importance of objectives, but also the usefulness of measuring them,” wrote the authors of the report. For example, 47 percent consider brand awareness to be a critical objective, but only 34 percent say they receive useful metrics on this goal.

Lead Gen 136

Lead Gen Marketing Report Content Marketing Leads 136

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. Learn more about the B2B social media services KoMarketing offers, or contact us today to see how we can help you! Images via Pixabay.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JANUARY 22, 2015

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%).

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

OCTOBER 4, 2018

By understanding an audience, marketers can tailor creative and delivery strategies to reach them most effectively. “Personalization is more important now than it has ever been before, as it’s been proven that customers expect and often demand personalized, relevant experiences.

Advertising Agencies 120

Advertising Agencies CMO Response Rate Marketing & Strategy 120

KoMarketing Associates

OCTOBER 27, 2016

While it is usually advised to no longer use broad match in traditional paid search campaigns, the reason that broader targeting should be used for RLSA is that it will be more effective since it deals with a more qualified audience. In addition, it helps keep your brand at the top ad position of searches for qualified potential customers.

High Quality Lead 120

High Quality Lead Sales Qualified Leads Adwords Ad Frequency 120

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Search Engine Advertising Search Engine Marketing Blog'

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

SEPTEMBER 27, 2012

It’s helpful to include an image with a blog post to engage your readers.”). Their most effective digital marketing channel is email.”. Example: “Marketers are certainly using social media strategies to target customers effectively and efficiently.” Common mistakes include: Its vs. It’s. Its” is a possessive pronoun (e.g., “A

Effectiveness 120

Effectiveness Eye-Tracking Content Marketing & Strategy 120

KoMarketing Associates

JULY 11, 2013

Via Google Webmaster Resources , organization information that is marked up in the body of a web page can help Google understand location, events, and reviews as well as be displayed on in Google+ Place Pages. Chart courtesy of Optify’s 2013 B2B Lead Generation Trends Report. Examples of a few timelines I like: Moz. RavenTools.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Here’s the process I use to help B2B clients drive leads using Google Ads. . Here are the ones that tend to be most effective for B2B lead gen: .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 8, 2022

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. However, 72% of respondents claim that their existing data-driven marketing strategy is only “somewhat successful” at helping them meet demand generation goals.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

JANUARY 26, 2022

About 64% stated that they do not have the time or resources to implement an effective process, while 52% still don’t have a standard operating procedure for marketing and sales teams to keep data up to date. Most marketers (42%) find customer data useful for personalization, while 38% said it’s helpful for email marketing initiatives.

Acquisitions 221

Acquisitions Marketing & Strategy Marketing Strategy Advertising Agencies 221

KoMarketing Associates

MARCH 30, 2022

Out of the marketers who have a video marketing strategy in place, most respondents (47%) claim that it is only “somewhat effective” at the moment, highlighting room for improvement. About 87% claim that it has helped them boost traffic, while 94% state that they have increased user understanding through video content.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. The majority of respondents (71%) are challenged by outdated data, while 64% do not have the time or resources to implement a more effective process.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

MARCH 28, 2023

Most marketers (53%) still only “somewhat agree” that their marketing automation platform makes it easier for them to build effective customer journeys, suggesting there is room for improvement in this area. Approximately 23.7% claim that their largest issue remains a lack of clean, reliable data within their CDP.

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

KoMarketing Associates

JANUARY 19, 2022

Measuring the Effectiveness of Marketing Technology. Although CDPs appear to be benefiting some marketers, previous research suggests that martech stacks have not been widely helpful in general. Nearly 51% wanted to offer a more unified customer experience. About 6% claimed that it has not been successful at all.

Marketing Report 243

Marketing Report Marketing Budget Privacy Class 243

KoMarketing Associates

FEBRUARY 21, 2023

Most marketers (47%) believe that the quality of their data allows them to make effective spending decisions. While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. In fact, most respondents (36%) said that customer data is a driving factor in their marketing decision-making “most of the time.”.

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

APRIL 5, 2023

As marketers look for ways to leverage content and bolster their return-on-investment (ROI), new research suggests that creating a documented strategy and allocating more budget toward this initiative can help. Articles/blogs (59%), video (52%), and events (41%) were some of the most effective components of their strategies.

Allocation 198

Allocation Marketing Budget Marketing & Strategy Marketing Strategy 198

KoMarketing Associates

JANUARY 12, 2022

Although marketing technology (martech) has long been a part of many marketers’ strategies, new research suggests that it hasn’t always helped them achieve their primary objectives. Narrowing Down the Most Effective Martech Tools.

Budget Programs 218

Budget Programs Marketing Budget Class Statistics 218

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. 44% of respondents cited content marketing as a channel they plan to increase budget for, with 47% saying this channel is most effective at driving revenue. .

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MARCH 3, 2021

They must be deployed in a way that allows them to be effective. Automating a flawed strategy seldom helps.”. “Marketing and sales automation are great tools to leverage scarce resources and accelerate digital lead generation,” wrote the authors of the report. But simply owning the tools is not enough.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

NOVEMBER 17, 2021

Approximately 87% of respondents said they believe in ABM’s ability to convert more pipeline, and 86% believe in its ability to help close deals. However, most respondents (37%) cited “insufficient experience” as the reason why their company is not using ABM to its maximum effectiveness.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Pay Attention to Your Messaging.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 8, 2020

As marketers look ahead to the New Year, research suggests that they will be focusing on building their customer base, increasing revenue from existing customers, and establishing more effective personalization. Omni-Channel Marketing and Martech.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

KoMarketing Associates

JUNE 30, 2021

There’s nothing like directly tying a metric to compensation to help a marketer focus on it. B2B marketers were asked what the most effective metrics used to measure lead generation quality were, and they listed them accordingly: So as you look over which B2B lead generation metrics you’re tracking, think about lead quality.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

DECEMBER 3, 2019

One of the more effective free options, however, stares advertisers in the face every day. While looking at the competition can help provide ideas for ad copy, the SEO listings can help as well. While some effective tools can cost money, others are available to everyone for free. Monitor SEO Listings.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

DECEMBER 20, 2022

As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data. Keeping enhanced measurements on allows GA4 to start tracking certain metrics right out of the box, which can be a huge help when you’re first setting up your GA4 instance.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

JUNE 23, 2021

Marketers have begun focusing more on the customer experience, and previous research shows that making this a top priority is helping some of them gain a competitive advantage. At least 33% say that it is at least “somewhat important.”.

Budget Programs 168

Budget Programs Forrester Custom Publishing Statistics 168

KoMarketing Associates

JULY 25, 2018

Eighty-three percent of businesses think their digital marketing efforts are effective in helping them achieve their goal(s). Social Helping Marketers Reach Out to Customers and Prospects. In terms of effectiveness, most CMOs (69 percent) claim that social media is the most effective digital media channel.

Tactics 158

Tactics Email Marketing Social Marketing CMO 158