Square 2 Marketing
JUNE 6, 2023
What we call hit-or-miss marketing is when companies try different marketing tactics hoping that something works. It’s extremely common these days as the challenges associated with getting in front of prospects have increased. Today, privacy and data regulations make it more difficult to send cold emails. People are still working at home, so calling into the office is problematic.
Vision Edge Marketing
JUNE 6, 2023
Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. So, achieving sustainable growth requires more than just increasing revenue or market share. It requires creating customer value which in turn requires a customer-centric approach. Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exc
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Martech
JUNE 6, 2023
Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.
Oktopost
JUNE 6, 2023
Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Brandpoint
JUNE 6, 2023
In the fast-paced world of social media, gaining insights from experienced professionals is invaluable for brands striving to stay ahead of the curve. We were fortunate to have a pre-event conversation with Darby Hogan, the Head of Social Media & Community for Wonderbelly and former Senior Social Media Manager at Liquid I.V., as she prepares to speak at the highly anticipated Social Media Strategies Summit (SMSS) panel titled “The ‘Creative Desert’: Brainstorming Social Con
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Roketto
JUNE 6, 2023
Welcome, fellow eCommerce enthusiasts!Are you exhausted from losing your products or services in the vast sea of online marketplaces?Fear not; my compadre, for eCommerce content marketing, is here to relieve the pain.
Martech
JUNE 6, 2023
Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers. Nearly one in five respondents in this same survey expect to hire more people to take advantage of generative AI capabilities.
SmartBug Media
JUNE 6, 2023
Whether you're starting from scratch or looking to refresh your existing store, custom Shopify themes are an essential component of building a successful online shopping experience. With the right Shopify theme, you can create a seamless, intuitive customer journey that translates into increased sales and higher customer retention rates. What Is a Custom Shopify Theme?
Roketto
JUNE 6, 2023
Are you ready to unlock the full potential of your online business? A solid strategy is crucial to stand out and succeed in the ever-expanding digital marketplace.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vision6
JUNE 6, 2023
Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. You will never know what you’re getting, they may not be spambots but guaranted they aren’t quality leads. Despite the consent guidelines outlined by ACMA, some businesses still opt to use purchased lists.
Velocity Partners
JUNE 6, 2023
Performance marketers love engagement metrics because they feel specific. Ask one how a project is going and they’ll describe success in certain terms: traffic, sign-ups, downloads and conversions (or go even deeper into session length, click through rate and CRO). But ask them to quantify the dollar impact of a campaign and things suddenly get slippery.
Content Marketing Institute
JUNE 6, 2023
The ideal content optimization framework considers intent, authority, internal context, and external context. Here's how to build one that works for the way audiences find and consume information today.
Roketto
JUNE 6, 2023
Learn how to boost your online sales with a winning eCommerce marketing strategy. From SEO and PPC to email and social media marketing, we've got you covered.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
HG Data
JUNE 6, 2023
Actioning Cloud Management & Virtualization Opportunities In this step-by-step video, Adrian Escober, Senior Account Executive, demonstrates how HG Insights’ Technology Intelligence empowers businesses to understand their markets in-depth, make decisions, and Go-To-Market (GTM) with precision and confidence. In this example, Adrian’s customer had already identified prospects looking to adopt virtualization and cloud management products.
ATAK Interactive
JUNE 6, 2023
In today's competitive business landscape, B2B marketing companies play a crucial role in facilitating transactions between businesses. But what sets apart those that merely survive from those that truly thrive? In this blog, we will explore the strategies that enable B2B marketing companies to flourish and gain a competitive edge in their industry.
SendGrid
JUNE 6, 2023
There are many email deliverability myths out there that customers have come to believe as they try to make sense of their deliverability on their own. Understanding email deliverability without an expert can be difficult – and that’s why we want to dispel these common misconceptions. Email deliverability misconceptions Let’s take a look at some […] The post Email Deliverability: 6 Common Email Myths Debunked appeared first on SendGrid.
DivvyHQ
JUNE 6, 2023
Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity. Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
JUNE 6, 2023
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan.
Only B2B
JUNE 6, 2023
In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.
Liveintent
JUNE 6, 2023
An identity graph helps advertisers create a unified view of their customers and prospects by linking numerous identifiers to known and unknown profiles while maintaining privacy compliance. These identifiers can be first and third-party cookies, device identifiers, home IP addresses, emails, and customer IDs. An identity graph also enables capturing customer behavior and preferences across devices and marketing channels.
The Mx Group
JUNE 6, 2023
As sponsors of the B2B Marketing Ignite USA conference, The Mx Group shared our content marketing strategy to help B2B businesses win share of voice.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Daily Egg
JUNE 6, 2023
Printify is a print-on-demand (POD) service that lets you put your designs on everything from t-shirts and hoodies to car mats and. The post Printify Review appeared first on The Daily Egg.
Litmus
JUNE 6, 2023
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan.
Exo B2B
JUNE 6, 2023
Let me tell you a story that blends technology, history and anthropology. Once upon a time, AI and personal assistants…. Not too fast. Back to the future: Alexa, Siri, Nest and Home are the names of what was THE new generation of intelligent personal assistants. Not only in our daily lives, but also in our professional lives. These little rascals have been identified as an integral part of the first wave of a trend so popular in Montreal (and elsewhere in the world) as AI or artificial intellige
Benchmark Email
JUNE 6, 2023
As a small business owner, you know the value of using email marketing to reach out to your target audience and promote your products or services. However, you may also be aware of the challenges that come with it, such as budget constraints and limited resources. In this article, we’ll discuss cost-effective strategies that can… The post Addressing the Challenges of Email Marketing for Small Businesses: Cost-Effective Strategies for Success appeared first on Benchmark Email.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lake One
JUNE 6, 2023
On March 15, 2020, the U.S. began implementing shutdown orders to curb the spread of Covid-19. Two years later, we started to reopen and began measuring what happened to us all when we locked down for two years. What happens to people, relationships, and our sense of connection? HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown.
Fount Media
JUNE 6, 2023
The healthcare sector has undergone significant transitions in recent years, driven by advancements in technology, changing demographics, evolving patient needs, and the global healthcare landscape. These transitions have revolutionized the way healthcare services are provided, leading to improved patient outcomes, increased accessibility, and enhanced efficiency.
Seismic
JUNE 6, 2023
Customer service training is important for new hires and veteran agents. Effective training and coaching ensure that every agent is prepared to interact with customers and quickly resolve their support requests. In a recent survey conducted by Seismic, we found that organizations that provide access to ongoing training and coaching opportunities have better employee outcomes.
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