Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. Traditional marketing approaches that rely solely on demographic data and generic targeting are no longer sufficient. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Martech

JUNE 30, 2023

In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Google Statistics 107

Search Engine Journal

JUNE 30, 2023

Discover if GA4 is any better than Universal Analytics, is it worse, and are there any alternatives if you don’t want to migrate to it. The post GA4: The Good, The Bad, And The Alternatives appeared first on Search Engine Journal.

Analytics 104

Analytics Marketing 104

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. By putting the customer at the center of strategic decisions and initiatives, businesses can create lasting value and foster strong customer relationships. Leveraging metrics plays a vital role in this process, as it provides actionable insights and quantifiable measures to track progress and make informed de

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Bannersnack

JUNE 30, 2023

9 minutes read Facebook ads sizes and specifications change often, which can get confusing. If your business thrives on Facebook ads, or you’re in the process of integrating this social network into your marketing mix, you need to know all the current Facebook ad sizes. Use this guide to Facebook ad specs to create all of your ads for Facebook and make sure they display flawlessly on the platform so that users engage with your ads and take action. 1.

Facebook 98

Facebook Ads Marketing Mix Social Networks 98

ATAK Interactive

JUNE 30, 2023

In today's competitive business landscape, a well-defined marketing strategy is a critical factor for achieving success. It provides direction, clarity, and helps businesses effectively reach their target audience. However, recognizing the signs that indicate the need for expert guidance is crucial. This is where a marketing strategy agency comes into play.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 78

Litmus

JUNE 30, 2023

Welcome back! We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Search Engine Journal

JUNE 30, 2023

Having trouble logging into ChatGPT? Find out the status of a brief outage that affected logged out users, including Plus subscribers. The post OpenAI Experiences ChatGPT Outage: Login Unavailable For All Users appeared first on Search Engine Journal.

Tools 72

Tools Generation 72

Top Rank Marketing

JUNE 30, 2023

CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say they are confronted by pressures to do more with less, while 49 percent expect to increase their influencer marketing spending — the area least likely to see budget cuts, according to newly-published CMO survey data.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

JUNE 30, 2023

Looking for different ways to access Google Analytics after UA deprecation? Leverage ChatGPT with this plugin to navigate your GA4 data with an AI assistant. The post Try This ChatGPT Plugin To Learn About Your New GA4 Property appeared first on Search Engine Journal.

Marketing Analytics Tools 72

Marketing Analytics Tools Analytics Google Generation 72

New North

JUNE 30, 2023

In the competitive tech industry, B2B companies struggle with various specific challenges, such as standing out from the competition, keeping up with the fast-changing technology, and managing limited resources. With inbound marketing services, even the smallest teams can stay ahead of these challenges and grow their business. This marketing approach allows you to build a unique brand identity and get recognition from your clients.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

Search Engine Journal

JUNE 30, 2023

Take a look inside the redesigned Google Ads platform with streamlined navigation, comprehensive campaign tools, enhanced insights, and additional tools for optimized ad management. The post Google Ads Introduces New, Streamlined Design appeared first on Search Engine Journal.

Design 69

Design Ads Google Optimization 69

Drew Neisser

JUNE 30, 2023

This episode was brought to you by AI (with a healthy dose of human oversight, of course). Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips , Chief Growth Officer of Marketing AI Institute.

Product 52

Product Tools Generation B2B 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

JUNE 30, 2023

Discover why Google and Meta removed news links from search and social for Canadian users in response to Bill C-18's "link tax." The post Google Removes Canada News Links In Response To Online News Act, Bill C-18 appeared first on Search Engine Journal.

Google 62

Google Act-On SEO 62

Valasys

JUNE 30, 2023

Google to Block Canadian News in Response to the new law. Google has said it will block links to Canadian news from its search engine and other products in the country in response to a new law that would require tech giants to pay news providers. The move comes after Meta, the parent company of Facebook, announced it would also restrict news content for its Canadian users.

Google 52

Google Marketing Proposals Act-On Transparency 52

QuanticMind

JUNE 30, 2023

What’s new in the realms of paid search and social media? This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. Reddit Pay-As-You-Go API Results in Protests [:03] Thousands of subreddits went private this month as users protested Reddit's decision to eliminate free API access for developers, replacing it with a pay-as-you-go model.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Valasys

JUNE 30, 2023

Introduction Midjourney AI is an innovative technology company specializing in AI solutions to enhance human experiences and revolutionize industries. They leverage cutting-edge machine learning, natural language processing, and computer vision techniques. Their solutions include virtual assistants, chatbots, recommendation engines, sentiment analysis, and image recognition.

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Guidelines Terms and Conditions Pricing Price 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging. Panic starts to set in. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Square 2 Marketing

JUNE 30, 2023

This show was released on June 22, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we’re going to talk about how you need to get your prospects to FEEL if you want to get them to choose you, do it quickly and do it more frequently.

Generation 52

Generation Marketing Prospects Demand Tactics 52

HG Data

JUNE 30, 2023

HG Insights Recognized As A Leader In Both Sales and Marketing Account Intelligence and the ‘Easiest To Do Business With’ In addition to earning awards for its market-leading Sales and Marketing Account Intelligence, HG Insights has been named the ‘Easiest To Do Business With’ by G2, the world’s largest and most trusted software marketplace.

Business 52

Business Trust Marketing Software Marketing Leads 52

Method and Metric

JUNE 30, 2023

When it comes to the fundamental pieces of SEO, we often think of keywords, content, and links. But one component that is often overlooked is our site architecture.

SEO 52

SEO Ad Building Keywords Content 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bluetext

JUNE 30, 2023

Ever wish you had a magic tool to help communicate trends, patterns, and insights based on complex data sets? Luckily, that tool exists, and it’s something you’ve already seen and used in its most simplistic form – data visualization. It’s believed that around 65% of people are visual learners, so it’s not surprising that data visualization tools are so effective and widely used in many industries.

Marketing AI 26

Marketing AI Storytelling User-Generated Content Lead Ranking 26

Martech

JUNE 30, 2023

CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. However, many CMOs deal with multiple insight-generation micro-teams across the function that do not collaborate well. This can leave them struggling with managing disparate teams that do similar work.

Planning 106

Planning Enterprise Management Paid Search Agency Work Management 106

SmartBug Media

JUNE 30, 2023

AI is transforming marketing , equipping professionals with a growing suite of tools to create content more efficiently. With its increasing integration into daily business, numerous opportunities arise to harness the power of AI, such as HubSpot's new AI Content Assistant tool. Creating content is crucial for generating revenue and attracting visitors, but it can be resource-intensive and time-consuming.

Hubspot 98

Hubspot Tools Content Click Rate 98

ClearVoice

JUNE 30, 2023

Today’s digital era is heavily reliant on social media for your brand. It’s no longer just for personal use, it’s become a powerful marketing tool for businesses. But is it right for you? Although most brands could benefit from social media marketing, sometimes the resources could be better spent elsewhere. This means it’s crucial to determine if social media is right for your business before jumping in.

Social Media 97

Social Media Brand Identity Branding Media 97

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Valasys

JUNE 30, 2023

ChatGPT, the double-edged sword, has been described as impressive as well as misleading at the same time. People have been divided in deciding whether it is a boon or a bane. And, exploiting these opportunities, new ChatGPT detecting software has been launched in the market, and one such software is Turnitin. Does Turnitin detect ChatGPT? Can you outsmart Turnitin?

Internet Marketing 52

Internet Marketing Training Education Paper 52

Salesforce Marketing Cloud

JUNE 30, 2023

As more businesses and people seek faster internet connectivity than cables can provide, fiber is a popular investment. With the global fiber market expected to reach $31.3 billion by 2030 , it’s clear that the fiber to the home boom is here. AI can help you capitalize on this — scaling your efforts to gain new customers and helping you better serve current ones.

Work Management 52

Work Management Allocation Bandwidth Marketing Analytics Tools 52

Inbox Insight

JUNE 30, 2023

Make your revenue goals a reality with these Account-Based Marketing (ABM) strategic plays – here’s 5 approaches that can be used to create an overarching ABM campaign that delivers engaged leads from the accounts on your hit list. What’s more, they don’t rely on heavy tech investment and can be easily scaled – making them perfect for businesses of all sizes and ABM capabilities.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92