Marketing Insider Group

SEPTEMBER 16, 2015

Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture? What the management of some companies pass as good judgment makes the truth weirder than fiction.

Content Marketing 194

Content Marketing Planning Paid Search Agency Work Management 194

Writing on the Web

SEPTEMBER 16, 2015

It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing. And now I’m stuck. I’ve got Blogger’s Block. (Yes, even experienced bloggers can get stuck from time to time.). So I pull out my bag of great blog post tricks, and determine where I’m stuck in the process.

Blogger 162

Blogger Tips Creativity Relevance 162

Convince & Convert

SEPTEMBER 16, 2015

Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic. Lee is the Founder of the magazine/journal Creative Nonfiction. He is also the author & editor of more than 25 books, a Distinguished Writer-In-Residence at the Consortium of Science, Policy and Outcomes at Arizona State University, and a professor at the Hugh Downs School of Human Communication.

Business 152

Business Creativity Education Order 152

Kaon

SEPTEMBER 16, 2015

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create. Throughout this session she discussed how the use of brain science can help your audience remember exactly what you want them to.

Hubspot 116

Hubspot Conference Inbound Marketing Tagging 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. When you got on the bus in the morning, commuters were catching up on current affairs by reading articles in a newspaper rather than articles on their phone. The use of the internet used to be a privilege; today – with smartphones, tablets, laptops and their multiple device variants – we find ourselves constantly submerged in the world of technology witho

Social Media 110

Social Media Social Marketing Work Management Marketing Management 110

Hinge Marketing

SEPTEMBER 16, 2015

In today’s digital world, spending time on social media has become almost second nature for many professionals and firms. (If that doesn’t sound like you, it’s time to reconsider and get on the social media bandwagon.). With just a few clicks of the keyboard, we’re able to send out a tweet or share content to our LinkedIn connections.

Social Media 90

Social Media Allocation Media Content 90

JotForm

SEPTEMBER 16, 2015

As the name implies Chrome Developer Tools is a tool that allows web developers to interfere and manipulate applications via the browser. With this tool you can: Manage interface problems Debug Javascript Code with using breakpoints Optimize your code To open DevTools, you can.

Optimization 86

Optimization Tools 86

SWZD

SEPTEMBER 16, 2015

Since 2010, Google searches for “infographic” have increased by 800%. With the popularity of infographics so high, it is more important than ever to make sure your infographic stands out. So keep these three fundamentals in mind. Infographics are here to stay. Since 2010, Google searches for “infographic” have increased by 800%. That trend shows no signs of stopping anytime soon.

Effectiveness 70

Effectiveness Google Trends Resources 70

Hubspot

SEPTEMBER 16, 2015

Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want. Lucky for us, there are still a multitude of great marketing blogs that welcome our comments.

Opt-out 60

Opt-out Marketing Analytics Tools Paid Search Agency Opt-in 60

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

xiQ

SEPTEMBER 16, 2015

The post Kellogg School of Management Alumni Club of San Francisco and Silicon Valley Taps xiQ for Custom Private Network App appeared first on xiQ inc.

Press 62

Press 62

Hubspot

SEPTEMBER 16, 2015

Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news. Does your organization have a social media presence? If not, you’re not reaching anywhere near as many potential customers as you could be.

Social Media 59

Social Media Media Multi-Channel Intent 59

LeadSquared

SEPTEMBER 16, 2015

Yes, you read that right! It’s time for change folks… and I don’t mean that nursery rhyme (or even the new google logo). I am referring to your online presence. Being in the Health and Wellness business, I am sure you are wondering “Why?! Most of my leads are walk –ins or word of mouth referrals anyway”. Well, the reason for that could be that you don’t have a convincing online presence yet!

Marketing Websites 52

Marketing Websites Word of Mouth Lead Scoring Lead Ranking 52

xiQ

SEPTEMBER 16, 2015

The post Kellogg School of Management Alumni Club of San Francisco and Silicon Valley Taps xiQ for Custom Private Network App appeared first on xiQ inc.

Press 48

Press 48

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Webinar Metrics

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. The attendees had several questions, most of which were answered by Adwords expert and co-founder of AdNabu , Salil Panikkaveettil.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

i-Scoop

SEPTEMBER 16, 2015

This post is a sligthly modified version of a post originally published on the Wunderman EMEA blog. Brands are increasingly focusing on digital storytelling. It’s part necessity as geting the attention of consumers is harder and storytelling is an other way of engaging people that proves to be effective. This doesn’t mean that storytelling in […].

Storytelling 43

Storytelling Effectiveness Brand Identity Branding 43

Brandfolder

SEPTEMBER 16, 2015

They say a picture is worth 1,000 words. Looking at the massively popular photo-based social platform, Instagram, it’s hard to disagree. With over [300 million active users]([link] a month, and.

Brand Identity 40

Brand Identity Branding B2B Activities 40

i-Scoop

SEPTEMBER 16, 2015

This post is a modified version of a post published on InformationDynamix. What’s the problem with predicting the future? We’re used to look at it through the lens of the past. And that’s where we get stuck. Those are the words of Thomas Koulopoulos, founder of Delphi Group, author of several books and …a futurist. […].

Generation 40

Generation Digital Transformation Effectiveness Business 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

E-Spirit

SEPTEMBER 16, 2015

The number of marketing technologies is exploding at an astonishing rate -- from 947 vendors supplying marketing technologies in the last analysis by chiefmartec.com in 2014 to more than 1876 vendor identified this year. One on hand, this is great news for organizations with the ability to tap into these technologies. On the other, it's a cause for fear if you don't have the right infrastructure in place.

Vendors 40

Vendors Analysis Marketing Organization 40

Blend Marketing

SEPTEMBER 16, 2015

We’re delighted to announce the launch of Reading HUG, Thames Valley’s first Hubspot User Group. Whether you’re an experienced Hubspot user or just interested in inbound and content marketing, our first meeting on October 8 th 2015 will be a fantastic opportunity to meet with other inbound marketers, to share knowledge and ideas for remarkable content.

Hubspot 40

Hubspot Inbound Marketing Content Marketing Content 40

Content Standard

SEPTEMBER 16, 2015

A recent study reveals that on mobile, users are more likely to tap on ads than share branded content via social sharing buttons. The findings suggest digital marketing pros need to rethink how to encourage social sharing as part of mobile content optimization. Social sharing buttons are the small, button-like icons that allow users to easily share blog posts, articles, images and other content to their social network of choice.

Optimization 40

Optimization Mobile Advertising Mobile Marketing Content 40

Biznology

SEPTEMBER 16, 2015

As organizations progress through their digital transformation journey, one of the areas that have the biggest potential to be revolutionized by a novel approach is Enterprise Learning. However, many of the attempts of reinventing learning fall victim of a well know pattern: copycatting what is happening in the consumer internet. It’s a reocurring model with a less-than-stellar story of successes: Organizations invest many resources to create a comprehensive intranet but readership and eng

Lead Ranking 133

Lead Ranking Peer-to-peer Digital Transformation Wikipedia 133

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Social Media

Content Standard

SEPTEMBER 16, 2015

Now that marketers can pay for admittance into the upper echelon of publications, the use of native advertising is growing. But why? Why do marketers who are living in uncertain times for the media business choose to invest in experimental native ads in digital publications—ads placed within editorial—instead of easily measured advertising like digital display?

Paid Search Agency 40

Paid Search Agency Ads Doubleclick Ethics 40

Hubspot

SEPTEMBER 16, 2015

Every savvy marketer knows how important it is to track, test, and measure different metrics. It helps you figure out your baseline performance and ensure you're improving over time. But it doesn't make sense for every person on your team to track every single important metric individually. Each different role should be responsible for measuring and analyzing certain metrics over others, and then reporting on them to the rest of the team.

Top of Funnel 58

Top of Funnel Clickthrough Work Management Planning 58

Convince & Convert

SEPTEMBER 16, 2015

Last week, I spent an afternoon in Cleveland conducting a workshop on content atomization with my colleagues Brad Walters from Lowe’s and Jani Byrne from IBM. Content atomization (a term first coined by Todd Defen from SHIFT Communications) as defined in our workshop means: Content atomization = Taking a strong content marketing platform or theme, and executing it in many, strategically sound ways.

Tactics 167

Tactics Content Marketing Webinar Metrics Content 167

Hubspot

SEPTEMBER 16, 2015

I've always had a love affair going on with data. Any campaigns that I've worked on in the past have revolved heavily around number crunching and analysis. So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic.

Studies 61

Studies Correlation Paid Search Agency Keywords 61

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Hubspot

SEPTEMBER 16, 2015

All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report , Facebook now drives 25% of all traffic to its publishers' websites.

Facebook 61

Facebook Stats Forrester Mobile Marketing 61