SendX

MARCH 7, 2024

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase. This method focuses on building relationships with leads through targeted content that addresses their specific needs and interests at each stage of their customer journey. The goal is to gently steer the recipient towards making a decision, such as purchasing a product or subscribing to a service, by providing them with valuable

Campaigns 354

Campaigns Top of Funnel Purchase Contacts 354

Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

Paper 311

Paper Thought Leadership Planning Storytelling 311

SendX

MARCH 7, 2024

In emails, the little summary below the subject line is called a preheader. It's like a sneak peek that can make people curious about what's inside. Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions.

Practices 326

Practices Best Practices Open Rate Conversion 326

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 297

Advertising Benchmark Email Marketing Deliverability Domain 297

33Across

MARCH 7, 2024

The Customer Data Platform Institute featured 33Across' Q4 2023 Programmatic Trends Report, which showed a 9% quarterly increase in investment in cookie alternatives on its ad exchange. Retail advertisers allocated. The post Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers appeared first on 33Across.

Allocation 113

Allocation Advertisements Advertising Ad Exchange 113

Content Marketing Institute

MARCH 7, 2024

Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.

SEO 115

SEO Content Optimization Practices 115

Salesforce Marketing Cloud

MARCH 7, 2024

Personalize, personalize, personalize. We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

MARCH 7, 2024

Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Deprecation has been postponed again and again. It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 billion default users have already been permitted to opt out.

Privacy 112

Privacy Advertising Agencies Work Management Marketing Management 112

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

MARCH 7, 2024

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out.

SEO 130

SEO Best Practices 130

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Ahrefs

MARCH 7, 2024

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it.

Content 109

Content Efficiency Marketing Organization 109

Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. Let’s dig into it. Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly.

Features 103

Features API Customer Satisfaction User-Generated Content 103

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons.

ROI 99

ROI Content Marketing Content Cost 99

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. It’s a must. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions.

Marketing AI 92

Marketing AI Work Management Marketing Management Vendors 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MARCH 7, 2024

AI-driven technologies are revolutionizing how brands communicate and engage with their customers. But do you have an AI brand voice? Continue reading.

Brand Identity 114

Brand Identity Branding 114

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. Good news: it “wasn’t a disaster.” Bad news: it was “mostly useless.” Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” She did commend its guardrail functions. When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument.

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. You need to consider user intent, pain points, and motivation before mapping out strategic campaigns to nurture your customer from awareness to purchase. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

CMSWire

MARCH 7, 2024

Learn how an agile approach to upgrading your website saves time, generates more leads and delivers an impressive return on investment. Continue reading.

Marketing Websites 110

Marketing Websites Impressions Generation Leads 110

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

MarketMuse

MARCH 7, 2024

If you're tired of tracking of all your content assets by hand, here are some alternatives. These options go beyond spreadsheets to automating the inventory procedure. One even uses artificial intelligence to augment the content audit process so you can find those elusive content gaps.

Content 80

Content Automation Process 80

RDW Group

MARCH 7, 2024

Look, we get it. Since the advent of artificial intelligence (AI), it has been met with a range of reactions … The post AI in Marketing… Let’s Talk About It appeared first on RDW Group.

Marketing 76

Marketing Design 76

HG Data

MARCH 7, 2024

Last year we hit an exciting milestone — HG Insights was granted its first patent! Invention identifies comparable sections of resumes and predicts which ones pertain to the same individual. Technology Intelligence leader HG Insights has recently been granted its first patent (US 11,829,386 B2). Titled “Identifying Anonymized Resume Corpus Data Pertaining to the Same […] The post HG Wrapped 2023: HG Insights Granted Its First Patent appeared first on HG Insights.

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Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Televerde

MARCH 7, 2024

Every year, as the calendar turns its page to March, an air of excitement sweeps through Televerde’s unique prison-to-workforce centers in Arizona. These centers, which, at a glance, operate with the efficiency and professionalism of any top-tier contact center, are where remarkable transformations unfold. The individuals at the heart of these operations?

Communities 59

Communities Efficiency Contacts Organization 59

SmartBug Media

MARCH 7, 2024

Welcome to our blog series, where we highlight the latest updates from Klaviyo! As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Televerde

MARCH 7, 2024

As we celebrate International Women’s Day , underscored by the theme “Inspire Inclusion,” I feel compelled to share my story—a journey of resilience, transformation, and the relentless pursuit of gender equality and social inclusion. While unique in its contours, my narrative is a testament to the transformative power of investing in women, especially those of us navigating the complex journey back into society after incarceration.

Communities 59

Communities Training Positioning Segmentation 59