Marketing Insider Group

SEPTEMBER 12, 2023

Robots aren’t here to take our jobs. But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% will have tried it by the end of 2023. So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Lenny's Newsletter

SEPTEMBER 12, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Welcome to part five of our ongoing series on how to kickstart and scale a B2B business: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea Part 3: How to identify your ICP Part 4 : How to find and win your first 10 customers P

CPO 145

CPO Product Work Management Enterprise Management 145

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Sprout Social

SEPTEMBER 12, 2023

Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.

Social Media 121

Social Media Social Marketing Media CMO 121

Martech

SEPTEMBER 12, 2023

Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It allows users to ask questions in natural language, regardless of the product they are using. This means that users can get information without having to know how to navigate the software or search for it. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a custo

Marketing AI 119

Marketing AI Work Management Marketing Automation Services Marketing Management 119

CopyBlogger

SEPTEMBER 12, 2023

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

Copywriting 111

Copywriting SEO Tips Keywords 111

HG Data

SEPTEMBER 12, 2023

HG Salesforce Connector: Salesforce Integration In Support Of Sales And Marketing Teams! In this step-by-step video, Kelcie Des Jardins, Associate Product Marketing Manager, illustrates how global businesses use HG Salesforce Connector to review customized technology insights alongside their existing Salesforce account information for more effective targeting.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Content Marketing Institute

SEPTEMBER 12, 2023

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.

Content Marketing 104

Content Marketing Content Paid Search Agency Marketing 104

Square 2 Marketing

SEPTEMBER 12, 2023

In the rapidly evolving world of digital marketing, businesses are constantly searching for tools and platforms that help them streamline their operations, enhance customer interactions and ultimately drive growth. HubSpot has emerged as a powerhouse in the realm of marketing automation and customer relationship management (CRM). With its user-friendly interface and comprehensive suite of features, migrating your marketing automation and CRM to HubSpot can be a game-changer for your business.

Hubspot 96

Hubspot Marketing Automation Services CRM Marketing Automation 96

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. They’re clearly different, but where one stops and the other begins. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger.

SEO 96

SEO Content Marketing Content Marketing 96

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

SEPTEMBER 12, 2023

In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business.

Ethics 117

Ethics Examples Marketing Business 117

Litmus

SEPTEMBER 12, 2023

And we’re back, with another fabulous update—September edition! This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. We’re invested in using all the latest tools at our disposal to help you send better emails, and that’s what this month’s release is all about.

Marketing AI 90

Marketing AI Template Email Marketing Features 90

EveryoneSocial

SEPTEMBER 12, 2023

When LinkedIn Elevate shut down in 2021, there’s a reason why LinkedIn redirected traffic from that page to EveryoneSocial — and it’s not just because we’re the best employee and brand advocacy solution on the market. It’s also because switching to our platform is as easy as, well, activating your employee influencers. “Clients coming over from existing platforms is a pretty easy transition,” says Alisa Switzler, EveryoneSocial senior implementation manager.

Eye-Tracking 76

Eye-Tracking RSS Advertising Benchmark Training 76

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. However, COVID-19 wasn’t the only impetus for changes in higher ed. Not only had undergraduate enrollment declined for eight consecutive years pre-pandemic, but colleges and universities must now prepare for an undergr

Education 75

Education Rules Budget Programs Planning 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SendGrid

SEPTEMBER 12, 2023

Your Black Friday email subject lines can help or hurt your holiday sales. However, with so much on your plate already, coming up with creative, compelling campaign ideas this late might feel like starting a 10K at the marathon finish line (woof). Black Friday has grown from a one-day, in-person shopping event to a week-long […] The post 105+ Best Black Friday Email Subject Lines (Templates and Examples) appeared first on SendGrid.

Template 73

Template Examples Best Practices Creativity 73

Salesforce Marketing Cloud

SEPTEMBER 12, 2023

In 2022, over 422 million people were impacted by data breaches in the USA, alone. Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Data masking can help protect you and your customers against cybersecurity threats. Let’s find out how.

Practices 72

Practices Best Practices Phishing Privacy 72

Navigate the Channel

SEPTEMBER 12, 2023

Social media influencers can play a critical role in your marketing strategy. Partnering with the right one can give you access to the influencer’s blog and social media channels, and connect you to a precise audience segment that your business otherwise may not be able to reach. However, there’s a misperception that collaborating with social media influencers is only for consumer brands – fitness, fashion, video games – not B2B industries such as building products.

Tips 65

Tips Social Media FAQ Demographics 65

Marketri

SEPTEMBER 12, 2023

Episode #3: How to Evolve Your Company’s Marketing Efforts Marketing is an essential aspect of any business, but it’s also an area that many companies struggle with. In today’s rapidly evolving business landscape, it can be challenging to keep up with the latest marketing trends and technologies. As a result, companies often find themselves stuck in a cycle of stagnant or declining returns on investment (ROI) from their marketing efforts.

CMO 62

CMO Advertising Agencies Planning Paid Search Agency 62

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Fortunately, you’re not alone. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time. Since B2B buyers primarily research solutions on their own, effective marketing is crucial.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

The Daily Egg

SEPTEMBER 12, 2023

Large corporations and enterprises have their hands full when it comes to tracking spending—from travel expenses to general business and SaaS costs, The post Mesh Payments Review appeared first on The Daily Egg.

Cost 64

Cost Spending Business 64

SmartBug Media

SEPTEMBER 12, 2023

Using AI for SEO is exciting, but make sure you’re managing your expectations and know what you’re doing up front. If you’re not confident you’re doing those things, we’ve got you! Let’s cover some basics. AI for SEO 101 What is AI for SEO, anyway? AI for SEO refers to the art and science of using artificial intelligence tools to boost a website's search engine results page ranking.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

The Daily Egg

SEPTEMBER 12, 2023

3D design could take you months or even years to learn. And we aren’t just talking about the fundamentals of design—we’re talking. The post SelfCAD Review appeared first on The Daily Egg.

Design 64

Design 64

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Digilant

SEPTEMBER 12, 2023

Ahead of the upcoming holiday season, it’s helpful to look back at 2022 and understand critical patterns and factors that moved the needle for consumers. When analyzing last year’s trends and data, one thing is clear: online shopping continues to take a leading role. In 2022, consumers spent $211.7 billion online from November 1 to December 31, growing 3.5% year-over-year.

Eye-Tracking 59

Eye-Tracking Banners Advertisements Advertising 59

Parse.ly

SEPTEMBER 12, 2023

In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the … The post Unveiling the Future of Marketing Technology: Insights from the Martech Trends 2023 Report appeared first on Parse.ly.

Marketing Report 52

Marketing Report Trends Marketing Features 52

Benchmark Email

SEPTEMBER 12, 2023

When it comes to business, one thing remains constant: change. The past few years have shown us just how quickly circumstances can shift, presenting unforeseen challenges to even the most established brands. During these times, the value of agility and flexibility in marketing strategies has never been more evident. Embracing these qualities not only helps… The post Adapting to Change: Marketing Strategies for Times of Uncertainty appeared first on Benchmark Email.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Advertising Benchmark Marketing 52