B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Most searches resulted in videos and blog posts rather than eCommerce websites selling sugar cookies. Search Google for “how can I make sugar cookies”.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. You're probably more likely to order from a site you've used many times before, that has proved to be reputable, instead of trying out a brand new ecommerce option.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. But managing an ecommerce blog is time consuming, and it’s not always easy. Visual content is an effective way to make ecommerce blog articles more engaging and shareable. Image Source.

eCommerce 246

eCommerce Work Management Marketing Management Lead Scoring 246

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both. This is done by referencing the search queries your customers type in on Google.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". One of our B2B clients with a clear ecommerce vision launched not one, but four ecommerce sites and tapped into an audience they had never sold to previously.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JULY 30, 2013

And why are they so important, for ecommerce marketers, in particular? Implementing rich snippets -- especially on an ecommerce site with hundreds, even thousands, of products -- can have a huge impact on your website’s performance. Why Are Rich Snippets So Great for Ecommerce SEO? But in this case, the hype is justified.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

MARCH 25, 2020

Discover HubSpot CMS — the first and only combined CMS and CRM that offers the ability to easily build and manage a website optimized for every device and every visitor. These pages publish your business name, address, phone number, and other relevant store information; they also help you rank on local SERPs. Localize your website.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. As I mentioned above, eCommerce websites can have a lot of pages since each product should have its own page. Imagine that your eCommerce shop sells baseball bats.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

JULY 13, 2011

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Ecommerce companies can use PPC to reach extremely competitive markets while they build their more durable and enduring organic and social inbound marketing campaigns.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Hubspot

NOVEMBER 10, 2010

This recent enhancement comes at an opportune time for eCommerce companies who will be making a big holiday push, but need to act fast to take advantage of this opportunity and capture the attention of those already starting their shopping. Optimizing eCommerce Product Listings. Improving Your eCommerce Marketing Strategy.

eCommerce 28

eCommerce Google Product SERP 28

Hubspot

NOVEMBER 4, 2010

Now, how can you get people actively seeking the products you offer to land directly on that product’s page on your eCommerce site ? Determine what your target market cares about in making their purchasing decision and position your eCommerce website as the best solution. Free Download: Ecommerce Marketing eBook.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

MARCH 21, 2018

You can also pay to amplify your distribution on Facebook, which has the best targeting tools out of all the social media sites and is cost effective, or through paid search, which can thrust you to the top of a high-volume Google SERP, although some keywords are expensive. Market affiliate products. It’s a relatively simple process too.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. For example, look at HubSpot’s Buyer Persona Generator landing page. The HubSpot logo lives at the top of the landing page.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Google Shopping is most effective for ecommerce sites.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. Ecommerce (Lead Generation). HubSpot's CMS provides a full-service blogging feature that can help you get up and running, as well as check progress.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Hubspot

AUGUST 23, 2019

Any type of business — whether it’s focused on ecommerce, retail, technology, or services — can benefit from publishing and maintaining a blog. Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. What is this sorcery? Search type.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Google utilizes 810 rare SERP features. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JANUARY 15, 2014

A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog''s instant, daily, or weekly subscription. It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

DECEMBER 14, 2016

Choices that once occupied a few inches on a shelf at a retail store now expand endlessly on the infinite shelf of ecommerce sites. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

JANUARY 22, 2013

Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. Here, look at the ads that pop up in the SERPs for the search term "PPC Agencies."

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Marketing Insider Group

JANUARY 31, 2022

If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience. One of the keys to ranking on SERPs is effective keyword research. SEO Performance – Track SERP rankings and how they are changing over time.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Hubspot

JUNE 8, 2011

This is why many of the eCommerce elite, for example Amazon, prompt users to download their iPhone or Android app when the user is recognised as viewing the site from one of these devices. This is standard best practice in eCommerce anyway but it is particularly important for mCommerce because filling out details on a phone can be difficult.

CMS Development 28

CMS Development Marketing & Strategy Mobile Marketing eCommerce 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. SERP rankings are important to gauge how effective your SEO is.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

AUGUST 2, 2013

Here’s how you can stand apart from the competition in the SERPs, and convince searchers you’re worth more than just a couple seconds. There’s no way around it, particularly if you''re an ecommerce marketer. Chris specializes in PPC, ecommerce channel management, and web analytics. Price Competitiveness: Show Them Your Value.

PPC 28

PPC Paid Search Agency Ads Work Management 28

Hubspot

JANUARY 8, 2015

For example, ecommerce companies usually have a lot of different categories and options for visitors to search. Unlike an ecommerce company, the goal is likely entertainment or the very early stages of browsing a certain subject matter online. They aren’t selling anything specific like an ecommerce site does, so the layout works.

CMS Development 28

CMS Development Top of Funnel eCommerce SEO 28

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Keep content formatting consistent.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Hubspot

MAY 16, 2012

Today, Google announced the rollout of its Knowledge Graph , which will cause a big change to how results are delivered in the SERPs. Think of it kind of like the ecommerce recommendation engine. Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that.

Google 28

Google Wikipedia SERP eCommerce 28

Hubspot

MARCH 16, 2021

In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. This is particularly important if you work for an ecommerce website and you're posting visuals of your product. easier said than done, right? width: 100%; height: auto; }.

SEO 99

SEO Practices Best Practices Lead Scoring 99

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. How to Detect Keyword Cannibalization.

Keywords 98

Keywords Lead Scoring Lead Ranking SERP 98

Hubspot

OCTOBER 22, 2012

These are huge opportunities to optimize your presence in the SERPs for your mobile searchers and shoppers. This might be important if your business is a(n): Ecommerce company with a short sales cycle and low transaction amounts. They know what they're looking for, just not exactly where to find it. How general. Let me explain.

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Directive Agency

APRIL 15, 2022

Implement SEO tactics like researching SERPs, using relevant keywords, adding internal and external links, optimizing headings and more to craft content that’s more likely to rank for the chosen keywords. Using tactics like scarcity and urgency is just as effective in SaaS as it is in retail or eCommerce. Upselling & Cross-Selling.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Optinmonster

NOVEMBER 5, 2021

HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today! AIOSEO will give you tips to improve the content for better chances at jumping up the search engine page results (SERPs).

Promotion 87

Promotion Conversion Marketing & Strategy Lead Scoring 87

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. SaaS product design, ecommerce CRO, mobile app design, etc.) Overall score (based on our test and analysis): 6/10 G2 Rating: 4.9/5

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

MAY 12, 2022

For instance, Zazzle uses FAQPage schema to display frequently asked questions: And as you can see, it occupies more real estate on SERP (search engine results page), which means users are more likely to see it and click on it. Tip: Here’s Google’s documentation on Structured Data for Ecommerce Sites.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. As opposed to fast-win digital campaigns like eCommerce , B2B campaigns require multiple touches with your prospects over a long timeline. The B2B space is known for its elongated sales-cycle.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61