ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. While this source of traffic is great because it's high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce. Different Ecommerce Channels. This chart represents ecommerce businesses overall. For example, maybe your ecommerce business is made up of 100% direct. Lessons to Learn from Multichannel Ecommerce. Build a portfolio of ecommerce channels. Connect with HubSpot MORE >>

For your ecommerce business, this can be nothing if not advantageous, at least if you're adhering to ecommerce holiday marketing best practices. Ways to Maximize Ecommerce Holiday Marketing. How else can you maximize the effectiveness of your ecommerce website this holiday shopping season? Connect with HubSpot Say "Happy Holidays" to a shopper, and they'll most likely interpret it as, "Congratulations! Here's your giant headache. You're welcome." After all, what is a holiday shopping trip mean, anyway? Incorporate a countdown on your website. MORE >>

An optimized e-mail campaign that re-engages consumers after they’ve abandoned a cart has been shown to more than double eCommerce conversions. Here are 5 ways to improve your eCommerce conversion rate by using optimized Abandoned Cart Nurturing: Do the Two-Step: Any conversions are directly affected by the complexity – or “resistance” – in the conversion event. This holds equally true for eCommerce. Learn how to think smart and gain more ecommerce customers with less spend. Connect with HubSpot MORE >>

Previously we’ve discussed successful blogging topics for eCommerce companies as well as must-measure eCommerce blogging strategies. By now you probably understand how important blogging is for you eCommerce website in terms of generating more qualified traffic and creating more opportunity to get found, but how can it help those critical product pages ultimately rank higher in search engines? Join Us for a Live Webinar: Blogging for eCommerce Sites. Grow Your eCommerce Business Using Inbound Marketing. Connect with HubSpot MORE >>

As was very nicely predicted in an Social Commerce Today article from January 2010 regarding Facebook’s integrated payment system, online retailers are definitely taking notice and looking for ways to take advantage of the massive social media giant Facebook and its expanding ecommerce capabilities. What was once considered a small time scam player called Offerpal , the renamed and reinvented company Tapjoy has legitimized itself by helping Facebook power its ecommerce capabilities, particularly for online gaming and more. How does this relate to ecommerce strategy? MORE >>