Hubspot

APRIL 13, 2017

In an effort to educate and inspire the world to create more effective content, I’m heading out on the road with my wife, Ariele, in our Airstream and DIY truck camper to travel 7,000+ miles over the next 100 days to perform a series of transformation workshops at various HubSpot User Groups across America. Why this hashtag?

Enterprise Management 70

Enterprise Management Work Management Paid Search Agency Marketing Management 70

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Here are more details on each of these four workshops: The Right Way to Buy Marketing Technology.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

Vision Edge Marketing

APRIL 27, 2021

To create an accurate CXM, you’ll need to document EVERY customer interaction and touchpoint. Check out our affordable Engagement and Experience Touch Points workshop. Build Skills With Workshops. Each of these interactions with the provider will impact the experience. These interactions should be captured in the CXM.

Touchpoints 225

Touchpoints Word of Mouth Work Management Customer Satisfaction 225

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Regular workshops, hands-on training sessions, and continuous learning opportunities are an opportunity to level up a team that’s not just AI-literate but AI-adaptive.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Marketing Insider Group

FEBRUARY 14, 2023

This can be anything from a great deal, the next hot style, an invaluable workshop, a secret hack, you name it! Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2. Craft your email subject lines to allude to the fact that you have something they are missing. and urgency (offer ends at midnight).

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. That was very clear attending the post-event workshop on competitive intelligence. Like everything in marketing and sales, a good process and framework is key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Anyword

AUGUST 11, 2022

With each of these features, you just highlight the copy that you would like to edit (this could be a partial copy variation or the entire thing) — right there in your Document! Check out our Anyword Workshop video for the full rundown of how you can easily edit your copy variations inline! Pretty easy, right?

Copywriting 98

Copywriting Communities Features Course 98

Martech

MARCH 28, 2022

A Collaborative Planning Workshop is used in agile marketing to bring together the stakeholders requesting a project or campaign and the marketing team responsible for executing the work. This workshop should begin with the project’s business owner coming to the team with goals or metrics that the company is trying to achieve.

Planning 105

Planning Work Management Paid Search Agency Lead Scoring 105

Martech

OCTOBER 27, 2022

The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Stakeholders participate in the Collaborative Planning Workshop and offer feedback during the Team Showcase.”. Stakeholders’ role at the Collaborative Planning Workshop. How to identify your team’s stakeholders.

Planning 97

Planning Work Management Paid Search Agency Marketing Management 97

Litmus

SEPTEMBER 30, 2020

Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops. We just wrapped up our first round of certification workshops and projects—and would like to congratulate the trailblazing, inaugural class of Litmus-Certified Email Marketers and Designers (cue the confetti)!

Email Marketing 116

Email Marketing VALS Multi-Channel Marketing & Strategy 116

Martech

DECEMBER 12, 2023

Documenting software usage and identifying improvement areas Encourage your team to meticulously document how they currently utilize software tools. Regular training sessions or workshops can help bridge any knowledge gaps and empower the team to use the software more effectively.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

InsightSquared

DECEMBER 20, 2017

We recently hosted a small customer workshop for sales ops leaders to compare their successes, and collaboratively develop the Pipeline Cleanliness Playbook: Four Lessons Learned. Lesson 1: Decide what you will look for, and when.

Forecasting 214

Forecasting Guidelines Validation High Quality Lead 214

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. My first recommendation– watch the FastFWD on-demand workshop. This event had over four hundred attendees made up of marketing professionals across several different B2B industries. Next steps.

Webinar Metrics 142

Webinar Metrics Planning Top of Funnel Marketing & Strategy 142

Martech

AUGUST 30, 2021

” User stories were created to get rid of heavy documentation and to spur a conversation with the team. . Story writing workshops. By holding a story writing workshop, the team can take on more ownership of the work. Stories that begin with “As a marketer….” or “As a graphic designer….”

Peer-to-peer 116

Peer-to-peer Planning Deliverability Work Management 116

Contently

FEBRUARY 23, 2018

Docalytics : Our unique document management solution, which gives marketers unparalleled insight into the performance of their documents, was enhanced with embedding functionality. Marketers can now embed documents within a piece of content–and still receive the same deep level of insights they’ve come to expect.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

ConvertKit

JANUARY 22, 2021

Erin Flynn moves from workshops to a signature course. As a marketing expert, he would often refer to a Notion document he’d created for himself—a curated list of mental models, frameworks, and principles with little notes to himself. Sometimes, when Haines was speaking to clients and friends, he would reference this document.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Marketing Insider Group

DECEMBER 19, 2016

It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […]. Don’t get me wrong; a solid content strategy is critical.

Paid Search Agency 100

Paid Search Agency Content Marketing Companies Content 100

Choozle

APRIL 9, 2024

This could involve attending workshops, reading relevant literature, or conversing with colleagues from diverse backgrounds. This guide will be a valuable resource for auditing language across various mediums, including websites, software applications, documentation, and verbal communication.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Contently

JULY 21, 2021

But here’s the thing that’s troubled me ever since I saw my first brand persona document at the tender age of 22: Most of them are kind of useless—at least from a creative perspective. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The problem with personas.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Process documentation can be daunting. First, rather than focusing on all the processes Brenda completes by herself, focus on documenting the inputs Brenda requires from others to accomplish her objectives. Second, document how Brenda’s outputs become the inputs of others. Sally would have LOVED that workshop!

Case Studies 90

Case Studies Case Study Studies Planning 90

BOP Design

MARCH 23, 2022

It’s been well documented that diversity, equity, and inclusion initiatives help employees feel safe, respected, and connected while also driving innovation and excellence. It’s been documented the companies that prioritize inclusivity are more profitable and generate higher revenues. It Benefits Your Employees & Your Business.

Brand Identity 78

Brand Identity Branding Business Gartner 78

Contently

SEPTEMBER 18, 2017

This week, I’m focused on two key tasks: completing a set of strategy proposals and preparing to launch a new content strategy workshop. The workshop will give companies a chance to learn how to analyze the tone of their current content and determine if they should shift their brand voice to reach their target audience.

Marketing Proposals 155

Marketing Proposals Content Enterprise Management Paid Search Agency 155

Sana Commerce

FEBRUARY 6, 2024

For more intricate products, consider automating technical emails that include specific documentation, such as comprehensive guidelines on preparing for product delivery. During the follow up process, you can also use MailChimp to invite customers to write a review on specific products.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Jackie Walts

NOVEMBER 20, 2019

I’ve recently taught some workshops on writing for Demand Generation and thought I’d share my tips: . Document punctuation styles, how the company and product names are spelled and anything else you hear from the approval team like “too much marketing speak” or “we want lots of humor”. Contact me and let’s set up a workshop.

Copywriting 68

Copywriting Tips Landing Pages Webinar Metrics 68

Anyword

JANUARY 4, 2023

From online courses and books to workshops and more, these resources will help you become a better copywriter. It’s important to note that the AP Stylebook is a living document and is regularly updated with new rules and changes to reflect current language use.

Copywriting 98

Copywriting Resources Press Course 98

ClearVoice

FEBRUARY 5, 2024

Automation tools help content creators implement version control and document management systems. Consider the following AI integration training and adaptation strategies: Provide AI literacy resources, including documentation, guides, examples, and tutorials. Implementing version control mechanisms.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Litmus

JUNE 15, 2022

Litmus Live workshops and sessions are so valuable that 96% of attendees said they’d attend Litmus Live again, and 99% would recommend Litmus Live. We recommend visiting the form and noting the fields, pulling your proposal together in a separate document, and pasting the information back.

Marketing Proposals 87

Marketing Proposals Work Management Deliverability Thought Leadership 87

Contently

MAY 3, 2018

Most were hoping to write a moody, allegorical novel at the Iowa Writers’ Workshop, and the comparison felt like an insult. These women are aware, of course, of the people from my college workshop who roll their eyes at prolific romance writers who can churn out a novel a year. Document it, if you can. Have a strategy.

Buzz 157

Buzz Paid Search Agency Aggregators Comparison 157

Contently

JULY 15, 2019

In most cases, a solid and documented content strategy was not even requested nor was it ever put in place. But in one of the most important sections of their research, the two authors demonstrate that over the longer term, this short-termism will rapidly deteriorate the overall impact of marketing. Eventually the tree stops growing.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Avitage

OCTOBER 30, 2013

Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. This post addresses related, but different, content outsourcing and in-sourcing project best practices. Content vendors often prefer it this way. Probably pretty soon.

Content 120

Content Vendors Webinar Metrics Optimization 120

Avitage

OCTOBER 30, 2013

Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. This post addresses related, but different, content outsourcing and in-sourcing project best practices. Content vendors often prefer it this way. Probably pretty soon.

Content 120

Content Vendors Webinar Metrics Optimization 120

Sprout Social

AUGUST 10, 2021

We make smarter, more strategic decisions about the types of sessions we build (for example, a keynote speaker versus more in-depth workshops) when we look at our audience’s needs and wants using social data. Alysha: But this is an incredible boost to our program development too. It’s that time. SproutSessions is back!

Social Media 124

Social Media Work Management Advertising Agencies Social Marketing 124

nDash

DECEMBER 23, 2021

Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. Attendees have access to breakout sessions, interactive breaks, keynotes, and workshops. Attendees receive access to workshops, keynotes, networking receptions, and more. Where: Las Vegas and Online.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

B2B Digital Marketer

MARCH 14, 2024

Key Tips and Takeaways Align Strategy with Execution: Ensure your marketing strategy is not just a document but a guide for daily operations. Conduct training sessions or workshops to build their competence and confidence in using the new tools effectively.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Modern B2B

JUNE 28, 2023

Identify the technology vendors As part of the journey, it’s always good to document the vendors at each stage. The role of technology and the data points are already documented above, but this gives a quick-glance, visual cue to the technologies involved along the full customer journey.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Marketing Qualified Leads Lead Ranking 52

ANNUITAS

SEPTEMBER 30, 2014

Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. Once you have documented and have these buyer insights, the real work begins: – Developing the Content Marketing Architecture that aligns to each step in the buyer’s journey.

Demand Generation 100

Demand Generation Demand Generation Peer-to-peer 100

ClearVoice

NOVEMBER 5, 2020

From post-work mixers to Friday night pizza night to inclusion workshops with a fun twist, all sorts of activities and exercises have been moved to the virtual spaces. Create run-of-show, contact list and other necessary documents. 5 virtual #teambuilding events that you can get paid to produce as a #teamlancer. Comedy night.

Ad Building 77

Ad Building Work Management Lead Scoring Lead Ranking 77