Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. Improving organic ranking on Google. The good thing is that all these objectives are measurable. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. SMART goals and KPIs are critical in understanding success.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. Download the template 3.

Social Media 80

Social Media Template Work Management Marketing Management 80

ClearVoice

APRIL 24, 2020

An executive summary is a short recap of what is presented in lengthier reports but still includes all of the necessary facts, figures and content to help him or her make an informed decision. Everyone is busy — our clients, our editors and ourselves — so the ability to read, digest and understand on the fly is essential.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. Before you begin stressing over GDPR, there is one very simple step you can take.

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Martech

DECEMBER 2, 2022

For example, many online stores don’t provide all the variables necessary to manage subscriptions. Now you need to worry about changes to operating systems, security threats, new devices and protocols, emerging technologies and trends, and you need to retain the staff to stay on top of all those things. You have two options.

Work Management 110

Work Management Marketing Management Budget Programs Software 110

ClearVoice

JUNE 30, 2020

You saw yourself sitting on a sunny coffee shop patio with your laptop, sipping on a latte while you knocked out your favorite kind of work, without anyone telling you what to do and when to do it. You’re working all hours of the day and on the weekends, chained to your stand-up desk. Do track your time all the time.

Work Management 140

Work Management Marketing Management Marketing Proposals Business 140

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. How to Write a Requirements Document 3.1 Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Litmus

JUNE 15, 2022

This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). That means you can share your best ideas about all things email, straight from the comfort of your home or office! Present your 30 minute session on your approved topic live. What topics will Litmus Live 2022 speakers cover?

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

Martech

SEPTEMBER 23, 2022

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Do you take the time to run a thorough selection process, or do you find the first one that fits your ‘right now’ need and your budget and push ‘buy’?

Work Management 103

Work Management Marketing Management Ad Building Budget Programs 103

SmartBug Media

JANUARY 4, 2021

Benefit #1: Sales Engagement and Documentation Tools. According to studies outlined in Forbes , sales reps spend, on average, less the 36 percent of their time selling and less than 18 percent in a customer relationship management (CRM) tool. Sales documents. Benefit #4: Product Library and Proposals. Call transcripts.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Hubspot

APRIL 1, 2021

While all those stories are, of course, inspirational, a huge element that they leave out is that every business started because someone felt the project justified spending time and money on it. In a business case, you might include the background on a project, expected benefits, costs, risks, and opportunities.

SWOT 78

SWOT Business Marketing Proposals Budget Programs 78

Martech

SEPTEMBER 1, 2023

One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) AI-based technology applications will roll out like most technology, one product at a time. showing 120 generative AI tools.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Martech

FEBRUARY 15, 2024

If those objectives and success metrics don’t exist, propose them. Get everyone aligned on timelines. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. It’s rare to have totally honest and in-depth conversations with competitors or exemplars.

Work Management 91

Work Management Brand Identity Branding Marketing Management 91

Hubspot

APRIL 12, 2023

Streamlined Processes Focusing on sales activity management means identifying actions that result in deals and cutting out the rest. Boost Team Morale If your reps know exactly what activities they need to focus on for success, it’ll make the day-to-day more manageable — and they will be delighted as the deals start flowing in.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This is crucial as it provides a clear, company-specific roadmap, ensuring all team members follow a consistent, effective sales strategy. Tools details and resources Information on CRM systems, sales enablement tools, and other technologies that support the sales process are important inclusions in your sales playbook.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

What Works - What Doesn't

APRIL 24, 2023

Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. And you need to deliver a professional-sounding document, although none of your subject matter experts were hired for their writing skills. Here, based on painful personal experience, are tips for doing better.

RFP 65

RFP Tips Terms and Conditions Intent 65

B2B Marketing Directions

SEPTEMBER 3, 2023

The planning process in large enterprises can be quite formal, and the output is often a lengthy document replete with spreadsheets containing budget details and financial projections. Regardless of whether your planning is formal or informal, one key to having a sound planning process is to start the process in the right way.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Webbiquity

AUGUST 29, 2019

Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right. One aspect is that is to pay as much attention to the letterhead on your company stationery as you would to a corporate email signature. What should be included in your company’s letterhead?

Business 168

Business Paper Marketing Proposals Design 168

Hubspot

APRIL 13, 2021

However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required. A Request for Proposal is a formal request for the selected vendors or suppliers to respond to a specific contract opportunity. Best Practices for RFI Documentation.

RFI 80

RFI RFP Marketing Proposals Vendors 80

ClearVoice

OCTOBER 12, 2021

Find others whose opinions you’d trust and ask them to give you feedback on past content. It might be tempting to work on all your writing or content marketing weaknesses simultaneously. It’s usually better to focus on one area of improvement at a time. It’s crucial to stand out in a crowded field.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Hubspot

DECEMBER 19, 2019

If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line. How to Write a Consulting Proposal. They’re interested in working with you.

Consulting 69

Consulting Template Marketing Proposals Deliverability 69

PureB2B

MAY 30, 2022

Your sales team has one priority: secure new revenue. You need to ensure your sales team make the most of their time on the job. From workflow automation to email collaboration tools, you need to adopt tools that allow your team to focus on what they do best: selling. Document and Asset Sharing. Let's get started.

Product 62

Product Tools Work Management Best Practices 62

Hubspot

MARCH 5, 2021

In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services. These documents help businesses decide which vendor they want to buy from. Then, you need to create the RFQ document (see template below).

RFP 98

RFP Terms and Conditions Vendors Template 98

Sprout Social

DECEMBER 6, 2023

The impacts of B2B influencer marketing, on the other hand, are harder to quantify because it primarily drives brand awareness and affinity. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). It’s not just a trend—it’s a proven strategy.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. But no matter the company size, moving from one platform to another is an intricate dance. You have to get all the steps right to succeed from the start. Which one applies to you? You learn through experience.

RFP 100

RFP Paid Search Agency Advertising Agencies API 100

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. Still, tools like ChatGPT have raised the bar by creating draft copy and briefs on par with interns or entry-level employees — potentially making their skills redundant. This article was co-authored by Nicole Greene.

Marketing AI 126

Marketing AI Enterprise Management Paid Search Agency Work Management 126

Circle Studio

DECEMBER 19, 2018

Move beyond a proposal-centric, project-pursuit only approach to A/E/C marketing. In the A/E/C world, proposals are synonymous with marketing. Outside of the A/E/C world, proposals are a product of the sales department, not the marketing department. Put strategy before execution. Strategy should drive everything you do.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Salesforce Marketing Cloud

JUNE 12, 2023

For agents working on several cases all at once, contact center AI can be a real timesaver. Katie has a few messaging windows open from customers, one of them is Jane. This makes the wrap-up summary your agents do after a case is closed one of the most crucial pieces of service data your business can collect.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Zoominfo

JULY 25, 2022

This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. Remote Onboarding The success of a remote work culture relies heavily on a well-executed onboarding process for new employees. Productivity One of the most widely discussed concerns about remote work is employee productivity.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Kevin Indig

JULY 3, 2023

Google’s documentation is clunky. Luckily, Brie Anderson published a kick-a** course called “ Get to Know (and use the sh*t out of) GA4 ” If you’re struggling with GA4 - and I know you are - you should consider signing up! ” This is a question I get from ICs and mid-level managers all the time.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Valasys

FEBRUARY 27, 2024

Similarly, when you are looking for the right software, it’s important to find one that fits your requirements and is easy to use. 6 Factors to Consider When Choosing Subscription Management Software Here are all the factors that help in determining the apt subscription management software for your business. #1

Software 40

Software Business Customer Satisfaction Paid Search Agency 40

Salesforce Marketing Cloud

MARCH 4, 2022

That’s where customers expect all their data to come together without friction. According to Morgan Stanley Research, that included a seven to 10 times increase in engagement across all digital channels and a four to five times increase in digital research consumption. The secret behind WEG’s success?

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98

Sprout Social

AUGUST 26, 2020

While you might not always get all of these qualities in one really awesome social media team member, here are a few great skills and qualities to keep an eye out for in your hiring process. This one is a given, but we’d be remiss if we didn’t still mention it. Creative copywriting. Social media expertise.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139

Martech

JULY 23, 2021

This doesn’t all come as a complete surprise,” I said, “but it’s a refreshing reality check.”. Whether it’s ensuring that each change or update to a tool or process is meticulously documented, or ensuring that the cash in their wallet is all in order and facing the right way (they can get a debate out of that).

Order 115

Order Marketing Automation Services CMO Marketo 115

SalesIntel

DECEMBER 6, 2023

Selling is all about hitting the numbers consistently. Some of them are free while others are paid – but all bring in enormous value to the sales process. What Type of Software do Salespeople Use to Track All Aspects of Customer Interaction? However, today, how quickly you get to your numbers is more important.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Things are about to get real.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

ActiveDEMAND

MARCH 10, 2021

Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Great proposals. Effectively set expectations on what you’re going to do and what you’re not going to do. For any high-value proposal, a title page of some kind is expected.

Marketing Proposals 60

Marketing Proposals Paid Search Agency Advertising Agencies Marketing Agencies 1 60