WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Trade Press Services Newsletter

JULY 6, 2023

Your resume should be a living, breathing document that showcases your accomplishments and brings your story to life. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Personalization 130

Personalization Tips Brand Identity Branding 130

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. However, it is not applicable to all document types. e-signatures are legal in the Philippines.

Act-On 114

Act-On SMS Validation Work Management 114

Biznology

SEPTEMBER 6, 2017

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

WriteSpark

AUGUST 12, 2009

Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" Does this mean I think white papers are no longer effective as marketing documents? But they do need to change in length, content, and presentation. No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

Biznology

JUNE 23, 2021

Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers. The value of this approach goes beyond virtual events.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Further, lack of documentation about collection methods can make it hard for users to dig in and analyze the data correctly. Let’s take a look at some of the main sources.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. The outline should be casual yet informative, formatted for editing in a Word document. It can also summarize your analyses and presentations into executive summaries for easy sharing.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Today, the outputs of ChatGPT are impressive in documentation areas. Updating social posts.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn''t mean leaving traditional print documents behind.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

JANUARY 14, 2014

Is this company trying to push prospects away (unlikely) or is it simply caught up in the trend-du-jour of web interfaces and content presentation that view a downloadable PDF document as belonging in the dark ages? Moving marketing content to the web shouldn't mean leaving traditional print documents behind.

Paper 120

Paper Content Marketing Case Study Case Studies 120

Kevin Indig

JULY 3, 2023

Google’s documentation is clunky. But it’s not enough to just present the strategy. As described in Colin Bryar and Bill Carr’s book Working Backwards , written narratives provide more context, allow meeting participants to comment, and don’t rely on the presenter rehearsing the deck.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. As the saying goes, failure to plan is a surefire plan for failure.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Lead Liaison

NOVEMBER 14, 2022

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

KoMarketing Associates

FEBRUARY 20, 2018

This document serves as the bedrock of the program, as it allows us to gather critical information pertaining to the client’s business and industry. We frequently refer back to this document as we get the online marketing program launched. These documents typically include factors such as: Logo Variations / Usage. Color Schemes.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. They provide a source of truth.

Social Media 129

Social Media Template Campaigns Media 129

Content Standard

NOVEMBER 27, 2014

More and more nonprofit organizations are investing time and money into building out their content marketing practices, according to the 2015 Nonprofit Content Marketing white paper from Content Marketing Institute (CMI). “Last year, we asked marketers for the first time whether or not they had a documented content marketing strategy.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Paid Search Agency Paper 40

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. There’s no better time to get started than the present. It’s vital that the information presented in thought leadership content is accurate.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Heinz Marketing

MAY 1, 2022

When your collaboration session is done, present your work to the larger group and automatically sync it all back to the main board. So, for those moments, when a brilliant idea occurs, simply start a new Lucidspark board directly from your Slack channel to keep those creative juices flowing and put your ideas to paper, so to speak.

Work Management 106

Work Management Planning Creativity Display 106

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

thePoint

FEBRUARY 4, 2020

If you only use messaging in advertising or in a powerpoint or document that you want sales to share, you will miss an important step. company brochure, product brochures, white papers, nurture emails). So remember that a final messaging document is NOT an end result. value proposition) document, then you can start there.

Paper 52

Paper Paid Search Agency Creativity Buy 52

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

ClickZ

OCTOBER 28, 2020

Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible. Learn more by downloading their free white paper from ClickZ. Virtual events present a huge opportunity to repurpose audio content beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

Martech

MAY 2, 2022

“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve Persch, director of technical marketing at Pantheon, in his presentation at The MarTech Conference. What the tools do.

Digital Asset Management 105

Digital Asset Management Cost per Lead Work Management Paid Search Agency 105

WriteSpark

FEBRUARY 2, 2010

Like women's fashion, some marketing documents are trendy for awhile, then considered unhip.only to emerge again a few years later in a new form. Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. Consider a long-form white paper or report instead.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

ClickZ

FEBRUARY 13, 2020

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. You can usually discover this through a demo, or by looking through a vendor’s documentation. Most CDPs also have extensive public documentation. The main takeaway is this: CDPs might look similar on paper, and even in their demo.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations. And finally, it builds trust in ways that product sheets, white papers, and guides simply can’t.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

AccuData

MARCH 20, 2021

t surprising how effective such services are when it comes to managing professional and academic documents. Often, individuals would seek help from such sources when they are stuck or are stuck with their academic or professional documents. A mental health service is one such source that you can hire to manage your papers.

Work Management 40

Work Management Marketing Management Service Paper 40

AccuData

JUNE 14, 2021

For instance, it would be best if you can handle an E- document if you are a software developer. It helps a lot to learn the necessary steps to present worthy reports to earn better grades. With this article, we will see how necessary it is to rely on referencing any paper that youâ??ll Traits of an Online Expert. abilities.

Work Management 40

Work Management Marketing Management Sample Paper 40