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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. These articles are celebrated for their sound reasoning, moral purpose and ability to influence public opinion. Do share the opinionated nature of the content.

Opinions 114
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How to Create Effective Thought Leadership Content

Marketing Insider Group

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. There’s no better time to get started than the present. It’s vital that the information presented in thought leadership content is accurate.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100
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How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100
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Thinking CDP? Keep these things in mind

ClickZ

It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. You can usually discover this through a demo, or by looking through a vendor’s documentation. Most CDPs also have extensive public documentation. Fortunately, people are usually happy to give their opinions on products.

Vendors 101
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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100
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Using Premium Content to Attract B2B Buyers

Hinge Marketing

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations. Second, it has inherent credibility because it is based on data, rather than opinion. White Papers/Executive Guides.