DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. There are over 160 search engines in the world.

Statistics 94

Statistics SEO POS Lead Scoring 94

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

AUGUST 27, 2021

Then we use display as our mid-funnel channel, trying to push people further down the funnel. Finally, at the end sits paid search and all of our SEO efforts.”. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

APRIL 21, 2022

When launching your very first paid search campaign using Google Ads, getting your text ads to stand out can seem like a daunting task. In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA).

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

DAGMAR Marketing

APRIL 5, 2022

Increases website traffic Better control over your budget and ad campaign Insightful data that can improve your SEO strategy. Display Ads. What are display ads? Display ads, also referred to as banner ads, are visually enticing digital advertisements used to promote your brand online. How effective are display ads?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). On a long list of Amazon search results, product imagery can help your product stand out.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” A padlock is displayed on all pages within your eCommerce site, which increases trust for site users, who see the padlock as a necessary security measure. Start with the website structure and its design. Photo Credit: XCart. No, thank you.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

FEBRUARY 5, 2018

Here's how search is changing. Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. Featured snippets drive traffic -- but not always.

Features 76

Features Google Work Management SERP 76

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. This algorithm develops search predictions according to the following factors: The keywords users enter into the Google search bar.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Method and Metric

JANUARY 3, 2020

As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. It’s important to be proactive in staying current as well as anticipating changes, trends, and new information when it comes to search engine optimization.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. To help you get started the right way, we're breaking down the basics of how to use paid search below. How to Use Paid Search. Let's take a look at some of the useful things you can do with paid search. Landing Page Testing.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

MAY 7, 2019

But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Statistics 98

Statistics Google Click Rate Adwords 98

Hubspot

FEBRUARY 28, 2018

At the same time, HubSpot's research has indicated plans to increase the use of LinkedIn among a similar demographic -- ages 18 to 34. Searching for jobs, says Franco, is just the latest integration to that trend, which he predicts could significantly cut into traffic previously earned by existing job listing sites.

Facebook 75

Facebook SERP Linkedin Network Marketing 75

Hubspot

AUGUST 2, 2018

Paid Search Advertising. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. They also drive traffic to your product pages.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Really small. Image Source.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 8, 2020

Google will show the accurate text of my blog posts in search results," I thought, "So there's no need for me to add meta descriptions, right?". A meta description is the snippet of information below the blue link of a search result. Any words that match the search term are bolded in the description. Not necessarily.

Work Management 99

Work Management Marketing Management SERP Keywords 99

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 17, 2018

Display personal and professional titles above your answers. Use links in your answers to bring traffic to your website. Display Professional Titles to Establish Authority. In addition to design, Quora's community provides rich and relevant answers to the things people are searching for and talking about.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Outbrain

JULY 3, 2019

Banner ads are a common form of online display advertising. They are delivered to web pages by an ad server or ad network, such as Google Display Network. Banner ads are hyperlinked, and are used to drive traffic to the advertiser’s website or landing page. Display Advertising. Display Ad Networks. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. Duplicate content is also not penalized by most search engines -- rather, it's filtered. For example, “the U.K.,” “uk,” “England,” and “G.B.”

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

FEBRUARY 9, 2016

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for.

Features 28

Features Google CTR SERP 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Optimize for Voice Search. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 15, 2018

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. 10 Blog SEO Tips to Search Engine Optimize Your Blog Content. The title (i.e.,

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Moz

MAY 1, 2019

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. We want to make sure that you have the most up-to-date information when displaying your credentials online and to stakeholders.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Hubspot

JULY 30, 2013

Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. It can help you see: Higher rankings in search results. Better clickthrough rates from search results. More qualified traffic and better conversion rates. That’s great news.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

FEBRUARY 27, 2011

At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. Recently, Google took action to reduce the rank of lower-quality sites such as "content farms," and, in turn, improve the results displayed to their users. Marketing Takeaway.

Google 28

Google Lead Scoring Lead Ranking SERP 28

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

JANUARY 14, 2011

If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. “Website Grader – Free SEO tool from HubSpot that provides an Internet Marketing Report for your website.”

SERP 28

SERP SEM Keywords Internet Marketing 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

MAY 24, 2010

Over the last few years, "real estate" for organic searches has been increasingly hard to come by. Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. Why or Why not? Why or Why not ?

Lead Scoring 28

Lead Scoring Lead Ranking SEO SERP 28

Hubspot

FEBRUARY 12, 2014

I can''t tell you the number of search results for companies I''ve come across that lack the one thing that might bring me to their websites: an effective meta description. The meta description is one of your last hopes on search engine results pages (SERPs) to attract a searcher to come to your site. Let me show you how!

Effectiveness 28

Effectiveness SERP Clickthrough Click Rate 28

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. The point of "Search Engine Optimization" is to get organic exposure through search engines — it doesn't necessarily have to be your website. Tactic #1: How to compete against HubSpot.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Hubspot

NOVEMBER 18, 2011

Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. This update affected a whopping 12% of searches.

Google 28

Google SERP Paid Search Agency Advertising Agencies 28