Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. also feel that I could capture leads if we had steady blog traffic, but we don’t. Sound good? Thanks!
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). But 3.1
Best Cool SEO Tools of 2011
MARCH 1, 2012
Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Single-Tool Reviews.
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). What's a Featured Snippet?
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit. First, let''s start off with some good news. SEO Social Media
How To Get A Positive Return On Your Marketing Investment
B2B Marketing Insider
JUNE 15, 2015
If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. Calculating return on a marketing investment (ROMI) is something of an art form. Give it Some Elbow Grease?
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.” Depth of subject matter expertise.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. As a result, this doesn't offer us any absolute answers on one element of the blog post causing an increase in traffic, links, or social shares.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. As marketers, we're always thinking about the most optimal way to target our potential customers.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. HubSpot on. Image Credit: Medium.
What Is an Inbound Link? [FAQs]
JULY 10, 2014
If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. Reason #2: Referral Traffic. But what exactly are inbound links?
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on.
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. organic traffic and Google referrals. That means there's a lot of content. and also, a ton of noise.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. Search engine traffic is valuable. listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! How do you get your website to the top of SERPs? Many businesses blog solely for traffic.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. Although Google doesn’t recognize page descriptions as part of its search algorithms, they are important in helping drive traffic.
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." These books were not like other books you may stumble upon. Instead of flipping pages, we type.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs. Among Daniel’s advice: “Videos that are meant to drive traffic to your site should ONLY be hosted on your site. But change is.”
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Conducting research is an essential part of writing quality blog content.
Why You Should Create More "Boring" Content
MAY 1, 2015
Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Most marketers have seen the serpIQ graph below showing how top SERP’s are dominated by long-form content. divided all the posts into various categories by length and checked their SERPs. The result? How to Create Better "Boring" Content. Listen.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
Hubspot does a great job explaining what SEO really is. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. SEO: 6 Ways to Craft Better Meta Descriptions That Rock The SERPs. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. Practical System For Writing Snappy Headlines That Grow Traffic, Every Time. What Is SEO?
The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
OCTOBER 17, 2014
We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. If your title is too long, your SERP CTR could plummet. Congrats!
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Their social media traffic ranged from 4% to 9% of total traffic. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Or that 73% of U.S. Oh yeah.
The Ultimate Online Editing and Proofreading Checklist
APRIL 24, 2015
Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Then make sure you're converting all that traffic by doing some conversion optimization as well. If it's a blog post or web/landing page, is there a catchy, concise, and clear meta description to encourage clickthroughs in search engine results pages (SERPs)? Topic Selection.
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. That can benefit you in terms of your positioning in the SERPs and, ultimately, your costs. You use a template. Handy, right?
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field. But SEO is changing. Example: “2.) 90s SEO is not on that list.”
Lessons From the Best Marketers of the 2012 Inc. 5000
OCTOBER 4, 2012
HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs. Let's dive in! 5000 rank. UTest.
8 Excellent Reasons to Redesign Your Website
JANUARY 30, 2014
Functionality should be a paramount focus for you -- if it''s not, your traffic and lead gen efforts could suffer. More than 17% of all web traffic comes from mobile devices. If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high. Awesome!
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business. Fortunately for you, they are most definitely wrong.
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Connect with HubSpot
The Ultimate Guide for Mastering Long Tail Search
NOVEMBER 17, 2011
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. Analyze how useful the long tail traffic is.
7 Ways to Speed Up Your Content Creation
FEBRUARY 16, 2015
Successful content marketing teams don''t just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.The great thing is, once that content''s written, it''ll work for you over time by accumulating traffic and generating leads. But the trick with content marketing is that it''s a long game.
Everything Marketers Need to Know About Google's Panda Updates
NOVEMBER 18, 2011
Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. Now, marketers are rewarded in the SERPs for staying on top of news and being the first to pontificate.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Use the Proper Image Dimensions for Social Profiles and Posts.
4 Critical Ways Google+ Is Changing Search
NOVEMBER 29, 2011
Google+ photos and bylines are beginning to appear next to content in search results, and searchers who click through via the photo or byline are sent to a SERP that delivers only content authored by the owner of that Google+ account that's related to the original search query. This brings more traffic to your Google+ profile, expanding your reach and getting more eyes on your content.
You???re Taking These Marketing Maxims Way Too Literally
AUGUST 8, 2014
” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. If yours is a visual-first or visual-only content strategy, you will struggle to generate highly qualified traffic and convert prospects.
How to Breathe New Life Into Your Google Search Results With Rich Snippets
APRIL 15, 2013
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Google rich snippets. What the heck are those? Bet I got your attention now, right? Well to answer your question, let me first pose another question to you. If you didn''t, you must really not like apple pie.
Answers to Your Top 7 Questions About the State of SEO in 2012
AUGUST 23, 2012
SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic you're driving by ranking for them is more targeted. Think about it. Less competition.
20 Common Social Media Marketing Myths BUSTED
OCTOBER 19, 2012
Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. As the former dark horse of the marketing world (I think we're past those days though, right?), so I could officially bust them in this blog post. Poppycock.
11 expectations to have from a great SEO proposal
NOVEMBER 24, 2014
DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. So an analysis of competitor’s keywords, web traffic, and links should be present. How do you know?