Paul Gillin

JUNE 18, 2013

A good rule of thumb is to make about 90% of your contributions relevant to your audience’s needs, regardless of whether they promote your products or company. Each social network has a different culture and style. On a practical level, they also have different length limitations. Be helpful and sales will come.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 19, 2011

In other words, experiment with different offers and incentives to build fans and then measure those that deliver engagement and return visits. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. Buy ads against pages of competitors or similar products.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. The PC didn’t get rid of office workers did; it made them do things differently. McAfee : Don’t we need to shrink the caregiver team to improve the productivity of the system? What this has led to is manufacturing jobs getting higher tech.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

MAY 4, 2012

I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. What follows is an engagingly uplifting read that focuses on making the most of your productive time so that you can maximize the value of your downtime. Multitasking actually makes us less productive. Follow your passion.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 29, 2012

Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before. It respects its audience.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MARCH 13, 2012

Many US vendors assume that success in emerging markets is a matter of selling their North American products at a lower price, but this ignores the different ways in which IT is evolving in these growing economies, Ng said. She listed five common misperceptions and realities.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

OCTOBER 12, 2011

The result will be a transformation of corporate productivity fueled by deep insights into customer needs. It used to be product-centric vs. customer-centric. I will create this product and you will buy it.” At companies that do this well, how is the organization different? We haven’t had to do this before.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

FEBRUARY 7, 2011

It is vaguely reminiscent of the Pets.com sock-puppet ads of the late 90s, the difference being that the sock puppet was at least amusing. Deforestation is a great tie-in to product discounts. These ads aren’t, and Groupon would be well advised to run screaming from them as quickly as possible.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

JANUARY 20, 2011

There are plenty of opportunities to apply social media tactics, but the context is different. As Eric and I began to dig into this topic, we put some thought into how B2B and B2C markets differ. We came up with six major areas of divergence, and we were surprised to realize how really different these two flavors of marketing are.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 4, 2011

It’s done with an application called Static FBML (Facebook Markup Language) but there is little difference between FBML and HTML. Earlier in the week it used an in-line poll app to ask “ What content are you most excited to see on our Facebook page? &# Interestingly, videos and product announcements topped the list.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. The difference between these devices and PCs is that they are designed specifically with the needs of the mobile user in mind. I tend to be a late adopter, too.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

OCTOBER 5, 2011

Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free? Each of these daily newsletters spotlights a different category of goodies I can get for nothing. It’s a prime source for my Newspaper Death Watch blog.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). The difference is that the IT organization manages by exception rather than by rule. “If million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Last October, the company announced a major overhaul of its product line and its approach to software development.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

SEPTEMBER 15, 2011

Topaz Partners has developed the "Circle of Influence" to depict the different factors that go into decision-making (Click to enlarge). Online actions have different gravity depending upon the stakes and the effort involved. Their basic message is that influence and audience are two different things. TopazPartners.com.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

MARCH 22, 2016

Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. The results showed that engagement rates for social media accounts owned by brands and teams were very different. Instagram: 2.261%. Twitter: 0.02%.

Social Media 50

Social Media Media Social Marketing Click Rate 50

Paul Gillin

JANUARY 24, 2013

This means that content posted to these channels should be created differently depending on when people are most likely to discover it. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

AUGUST 4, 2012

He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. I was teaching social media and he had a small agency, Morrissey & Co., with a young staff who were eager to learn.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

JUNE 24, 2010

With split testing, you can try two different experiments, each targeting a different segment of your customer base. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. PUTTING IT ALL TOGETHER.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

OCTOBER 31, 2011

Panel discussion: How Will Technology Affect Productivity and Employment? What we see is a decline in operative production jobs and clerical/administrative support jobs. The difference between people and horses is that horses don’t accrue wealth from the internal combustion engine and we do. Should we be worried about that?

Enterprise Management 50

Enterprise Management Training Work Management Education 50