Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Did you help a “name brand” enterprise?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Tomorrow People

JULY 21, 2021

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards. That insight led them to develop new features and notifications to grow that ‘10 in 4’ KPI, for higher retention rates. Front-End Development. Experimental Process.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Zoominfo

AUGUST 1, 2023

“It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Chorus by ZoomInfo is helping to close that gap by using generative AI. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. Investing in human capital development is essential for attracting and retaining talent. But training budgets to develop talent are typically the first to go in a business down-turn.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Marketing Insider Group

MARCH 16, 2021

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Content Marketing Helps You Rank Well on Google. Content marketing provides you with a way to develop specific pieces for each stage of the buyer’s journey as well as for buyer personas.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Tomorrow People

JUNE 1, 2021

Magazine ). To help create yours, we’ve gathered eight practical ideas meant to drive better results from your B2B product launches. You must validate that the product you are developing will solve a real problem for those particular prospects. What challenges does it really help them overcome?

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. But 2021 begs a different question: How do you develop a great email newsletter?

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Outbrain

FEBRUARY 8, 2019

In response to this new way of consuming information online, Outbrain developed Smartfeed, a technology that helps publishers compete with the feed experience popularised by Facebook and Google. Magazine appeared first on outbrain.com. The post Smartfeed Technology Across the Daily Express, Daily Star, and OK!

CTR 24

CTR Social Media Facebook Studies 24

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Oktopost

FEBRUARY 10, 2022

As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine. Help us get the word out! Catch all episodes here. Like What You Heard?

Communities 116

Communities Transparency B2B Click Rate 116

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. With the first meeting coming up this week, I couldn’t be more excited to introduce the 14 people who will help us all get there. Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

SmartBug Media

JULY 28, 2021

Let’s examine some examples of how PR and inbound marketing have worked together to build brand awareness, accelerate growth, and help businesses reach their goals. A new website was created based on an inbound marketing strategy to increase lead generation, and a new PR strategy was developed to support it.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Getting published can help boost a brand’s visibility, credibility and reputation.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Biznology

FEBRUARY 22, 2019

However, with the emergence of digital marketing, all types of businesses have figured out how to use it to help their businesses succeed. For example, if you purchase an ad in a magazine, you will reach the people who buy the magazine. Help earn customer’s trust. Spend less money. It’s a win-win situation.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Stevens & Tate

NOVEMBER 30, 2023

Microsoft Advertising Shares Holiday Season Marketing Playbook Microsoft Advertising provides insights in its Festive Holiday Marketing Playbook to help businesses enhance holiday sales. The way that a person interacts with their phone is much different than how they interact with TV, magazine ads, or their computer.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? In my experience, you don’t necessarily have to have written for that audience before, but it does help. That helps us to understand our audiences, what they care about, and their behavior more than ever, particularly in digital.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Nov 1st, 2021. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. This will help your own posts be seen by more people. Marketing is an ever-changing subject for advisors.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Trade Press Services

JANUARY 29, 2024

To help you maximize the impact of your brand ambassadors, it’s vital to understand who they are, where they come from and how to best leverage their partnership for business growth. #1: When developing the program, consider who will be responsible for spearheading the program. Identify the program’s criteria and guidelines.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. Focusing more on developing authentic relationships. Focusing less on product promotion, and more on helping people. Here are 5 examples that will help you understand what content marketing for e-commerce should look like today: 1. What do they care about?

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Contently

OCTOBER 15, 2018

This quarter, we’re releasing a few key features and services that will help them be more efficient, create more engaging content, and ultimately drive more results. As a result, we developed a content requests feature that will make it easy for marketers to manage asks from other teams. Content requests.

Product 88

Product Content Paid Search Agency Work Management 88

Champion Communications

AUGUST 7, 2023

Check out July’s highlights: Ten10 Academies can help close the digital skills gap In an era where technology permeates every facet of our lives, the digital skills gap has emerged as a pressing concern. The Ten10 Academy emerges as a guiding light, focusing on closing the skills gap through recruitment, training, and development.

Press 62

Press Barriers Verticals Training 62

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. Insightful thinking and a great group of B2B marketers make for a fine event.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

Martech

DECEMBER 5, 2022

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. From there she went on to be CMO at Help Scout, the Email Experience Council’s 2015 Email Marketer Thought Leader of the Year, VP of Marketing at Litmus and now head of marketing at Wildbit. followers).

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Biznology

APRIL 29, 2021

A new generation of poverty and debt is emerging (World Bank), and the IMF says developing nations risk getting set back by a decade. If you personally are dealing with any of these, get help. Put your own oxygen mask on before helping others. Some data suggest that divorce rates are on the rise. Do your homework. Then, thrive.

Case Studies 104

Case Studies Class Customer Surveys Demand 104

Salesforce Marketing Cloud

SEPTEMBER 12, 2022

With the right tools, employers can help improve workers’ overall physical, mental, professional, financial, and social wellness. This is where messaging platforms, like Slack , can help to schedule a message to send at a specific time. Held quarterly, the check-ins focus on wellbeing, performance, development, and feedback.

Work Management 98

Work Management Paid Search Agency Fulfillment Curation 98

Martech

DECEMBER 2, 2022

In this article, I’ll explain some of the common pitfalls and provide a checklist to help you with the decision. . Hire your own developers, or outsource the work to a development shop. A new team must learn your development process, business strategy, and systems. Beware of the dangers of either of those custom options.

Work Management 115

Work Management Marketing Management Budget Programs Software 115

Marketing Insider Group

JULY 13, 2020

Kathleen Schaub led this practice for many years and she and her team helped marketers of all kind by providing regular briefings, informative webinars and events, and their marketing track at the annual IDC Directions event. It’s incredibly challenging to develop an outside-in, empathetic, perspective. Creative jobs will also expand.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Stevens & Tate

DECEMBER 23, 2022

For example, a recent product launch or an interview in a magazine with their CEO. You can also just get to the point immediately by positioning yourself as a business that can help their company. For example, “Our product helps businesses like yours to achieve (this goal).” Flatter The Prospect. Get To The Point.

Work Management 93

Work Management Cold Calling Marketing Management Search Engine Marketing 93

Lake One

OCTOBER 24, 2023

Business Media today announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Biznology

SEPTEMBER 17, 2020

So much so that I developed radical new (but very fun!) Working with a fintech AI start-up founder to help him generate dopamine hits in his brain—ones that led him to his powerful company branding. Atlantic Magazine called me a “Silicon Valley branding executive turned neuroscience researcher.”

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

RebelMouse

NOVEMBER 9, 2023

What to Expect for the November 2023 Update Like any developing system, November's update shows significant signs of volatility, meaning sites performing well due to the October core update may experience drops in search visibility and rankings. In other words, create helpful, reliable, and people-first content.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Martech

JANUARY 4, 2023

These folks give real help based on their real experience. They always know the best practices and latest developments and they’re happy to share them. Jason wants to help SaaS companies get the funding they need. Fortunately, you don’t have to go it alone. Here’s our list of the top B2B marketers to follow. Shama Hyder.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

nDash

NOVEMBER 30, 2021

Her work appears in newspapers, magazines, and online resources including Investopedia, Businessweek.com, The Motley Fool, the Pittsburgh Post-Gazette, Multichannel Merchant magazine, Bloomberg Business, and Woman Engineer magazine. Get in touch with Colleen for a broad mix of business and writing experience.

Marketing Budget 52

Marketing Budget Ad brokers Content Marketing Ideal Customer Profiles 52

Biznology

DECEMBER 4, 2020

Here is a range of some of Kevin Jordan’s favorite reading and listening to help reflect on meaningful words and ideas that can help shape who we are. All pieces offer varied and thoughtful points of view on an array of topics, which we hope you find as helpful and engaging as he did. Both grow in value as a result.”

Thought Leadership 118

Thought Leadership Work Management Ideal Customer Profiles Lead Scoring 118

Stevens & Tate

JANUARY 6, 2023

For example, TV ads, radio ads, magazine ads, newspaper ads, and billboards are all forms of traditional marketing. The content you created years ago can still be relevant and help bring in leads. She leads an enthusiastic team in strategic planning, development, search engine marketing, online promotions and advertising for the web.

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Mobile Advertising 113