Martech

NOVEMBER 12, 2021

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Sellers are under constant threat of being de-listed.

Amazon 94

Amazon PPC Cross-Selling Aggregators 94

Biznology

DECEMBER 17, 2020

Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. She was named Teacher of the Year in 2018.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Litmus

NOVEMBER 2, 2021

In particular, many people are paying close attention to diversity, equity, and inclusion (DE&I) right now. While you don’t necessarily have to send out an email about your stance on DE&I, your emails should at least reflect the diversity of your audience and be inclusive in its language, imagery, and accessibility.

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

Martech

DECEMBER 19, 2023

As a blueprint, the book looks at events that weren’t necessarily designed to be memorable, such as a “Signing Day” ceremony for graduating high school seniors where they announced which college they were attending. It then de=constructs the event to see what exactly made it memorable.

Paid Search Agency 113

Paid Search Agency Classified Ads Advertising Agencies Work Management 113

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

Dreamforce is the crown jewel of the Salesforce event universe — and it was epic. Privacy Center will feature new data management policies where IT teams can delete stale data or de-identify at scale to protect the production org. But are you ready for the understatement of the year? That’s right – AI pretty much stole the show.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

OCTOBER 27, 2021

Close to two-thirds of marketers say that they change the tone of their email messages in response to world events. Specifically with regards to diversity, 27% of companies have sent an email detailing their stance on DE&I. Most of those who haven’t don’t plan to.

Search Marketing 105

Search Marketing Email Marketing Planning Privacy Protection 105

Scoop.it

FEBRUARY 22, 2024

Don’t forget to highlight important events and observances, like Black History Month, Pride Month, National Hispanic Heritage Month, etc. Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Heinz Marketing

SEPTEMBER 18, 2021

Bridging the Gap Between Live and Virtual Events. There’s a better chance for success when brands integrate events programming across the organization. As a recent survey shows the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events. 4 Mistakes New Leaders Make.

B2B 102

B2B Storytelling Content Enterprise Management 102

Salesforce Marketing Cloud

SEPTEMBER 21, 2021

The first annual event was in 1984, and since then companies and brands have hosted their own individual celebrations. In fact, 99% of the requests that Myra Golden , a customer experience designer who trains frontline agents, receives are for teaching agents de-escalation techniques. What to expect at Customer Service Week.

Work Management 98

Work Management Service Training Loyalty 98

chiefmartech

DECEMBER 7, 2022

Yesterday, my brother-in-martech Frans Riemersma and I gave a tour de force presentation of the current martech landscape as it stands at the end of 2022 (now officially over 10,000 solutions!), Their support has funded and enabled our research and made it possible for us to share the results with the martech community at no cost to you.

Marketing Management 70

Marketing Management Trends Aggregators Communities 70

Martech

DECEMBER 29, 2023

The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. They should de-emphasize one-off, interruptive marketing campaigns that could disrupt consistent shopping cycles and turn consumers away. sales hitting $16.4 billion this year.

Top of Funnel 98

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 98

Biznology

JANUARY 21, 2021

We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Martech

APRIL 28, 2022

currently leveraging immersive technology for events and marketing. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events. The smartest platforms are holding their own events within the platform with exciting speakers and exclusive content for their target profiles.

Paid Search Agency 81

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 81

Hinge Marketing

MAY 4, 2022

If they can see that they are being heard and changes are being made, they may not reach the snapping point and maybe you can get them to de-escalate from the active seeker stage to the passive seeker stage to eventually the satisfied employee stage. Keep in mind that these events must be in-person.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Trade Press Services

DECEMBER 18, 2023

Create a team-building opportunity by volunteering at a local soup kitchen, outdoor cleanup or other charity event. Organize a virtual or in-person physical activity or meditation session to help team members de-stress and re-energize. Volunteer locally. Organize a meal or snack. Encourage physical fitness and mental well-being.

Act-On 52

Act-On Press Work Management Thought Leadership 52

Vidyard

SEPTEMBER 27, 2018

Enter De Beers. De Beers and N.W. But De Beers had diamonds!! You might be thinking, “Well sure, De Beers had DIAMONDS. .” But they weren’t always. In the 1930s, only 10% of brides in the U.S. had a diamond engagement ring. Fast forward 50 years and that number shoots up to 80%. So what happened?

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Top Rank Marketing

NOVEMBER 8, 2023

Attending conferences and the social events surrounding them is how you build the relationships that will give you the connections to get your foot in the door at your dream company. Martin Hanna Carola de Jong has taken a new position as Strategic Field Marketing Lead, BNE , at Miro.

B2B Marketing 118

B2B Marketing Paid Search Agency B2B Demand Generation Agencies 118

Hubspot

SEPTEMBER 7, 2020

Live video can be an effective tool to highlight your business offerings and host engaging events for users to join. Lastly, consider tying Lives to current events to make your livestreams relevant to national or global conversations. In the below example, Chipotle’s executive chef shares how to make margaritas for Cinco de Mayo.

Marketing & Strategy 101

Marketing & Strategy Marketing Strategy Brand Identity Branding 101

Thinkers360

FEBRUARY 9, 2024

48 Johan de Beer First National Bank Contact Johan de Beer Score: 30.13 48 Johan de Beer First National Bank Contact Johan de Beer Score: 30.13 Tal Edgars M.Inst.D, PhD GBSH Consult Group Contact H.E. Dr. Ambassador. Tal Edgars M.Inst.D, PhD Score: 30.13 49 Ton Dobbe Value Inspiration Contact Ton Dobbe Score: 30.12

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Outreach

APRIL 23, 2021

The lineup includes Ralph de la Vega , Chairmen of the De La Vega Group, past vice chairman of AT&T Inc., This year, we will be bringing the fun (virtually) to you with our Unleash After Hours events! This “American Idol” style event will have you revved up. This is a hit event each year – our 90’s dance party!

Thought Leadership 52

Thought Leadership Enterprise Management Gartner Class 52

ClearVoice

JANUARY 25, 2021

friends) or in momentous events (e.g., In “Train de Nuit” (Night Train), with Audrey Tautou and Travis Davenport , directed by Jean-Pierre Jeunet, Tautou runs through the historic Gare de l’Est to catch the Orient Express to Istanbul. She boards a train of bygone days, retro, circa 1930s. Why does this happen, you might ask.

Effectiveness 78

Effectiveness Training Demographics Positioning 78

LeanData

MAY 6, 2022

Forrester bills its B2B Summit North America as “the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward.” Had Liz and her team gotten lucky this time around, with this lead and this account?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

KoMarketing Associates

MAY 5, 2015

If you’re anything like me, when you hear the words “Cinco de Mayo,” your mind immediately veers in the direction of a margarita. Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. But, of course, this holiday celebrated in the U.S. Salt or no salt?

Education 120

Education Tactics B2B Marketing Practices 120

Salesforce Marketing Cloud

DECEMBER 5, 2023

Security information and event management Security information and event management (SIEM) helps companies identify and address potential security threats and vulnerabilities before they have a chance to disrupt business operations.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Modern B2B

MARCH 1, 2024

In 2023, I led a survey to collate our teams’ DE&I data so we could discover what our current baseline was and which identity categories we wanted to focus on to make us a more inclusive workforce. The analysis and findings of the “Diversity at Modern” survey were shared in July 2023 at the summer edition of our employee event, ModFest.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Conductor

FEBRUARY 18, 2020

The two most notable events were Google’s Core update that dropped on January 13th and the Featured Snippet (FS) update on January 22nd. Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree.

De-duplication 71

De-duplication CTR SERP Comparison 71

Webbiquity

APRIL 21, 2020

TD: We totally bootstrapped our venture and partnered with Coplex , a high-growth tech start-up accelerator company, to create an app and followed the Lean Startup methodology to rapidly de-risk our business model, drive revenue, and turn concepts into an investable enterprise. Start with smaller, more obscure events and work your way up.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

chiefmartech

MARCH 13, 2024

The second and third are harder to quantify, but that cuts both ways: the expected costs of those issues may be small or large, and may only be revealed over time or from a probabilistic “Black swan” event. One step is to de-couple technical approval and financial approval for apps used by individuals and teams.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

ClearVoice

AUGUST 6, 2021

Current : In 2019, Google seemingly de-emphasized in-depth articles. Those articles usually cover current events, and their sources tend to be well-known news outlets. Refined : In 2015, Google made in-depth articles indistinguishable from traditional organic results. They now favor the scholarly articles and top stories SERP features.

Google 98

Google SERP SEO Domain 98

Hubspot

FEBRUARY 10, 2020

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers. Email event invitations, however, shouldn't be stressful. Answering the questions your audience will have about your event is a great place to start when writing an email invitation.

Template 93

Template Budget Programs Click Rate Marketing Management 93

Champion Communications

NOVEMBER 2, 2021

What matters now for the retail industry is how they learn from the events of 2021 and look to future proof their operations going forward.”. TM Forum’s annual event, Digital Transformation World Series, was covered in Vanilla Plus’s October Magazine. Hoptroff . TM Forum . Smart Recruiters .

Fulfillment 62

Fulfillment Work Management Digital Transformation Marketing Management 62

Moz

NOVEMBER 4, 2019

If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Our pages were marked for de-indexing. But how many pages were actually de-indexed so far? But was the whole site de-indexed? Are you ready? August 4th, 2019. All of them.

Google 51

Google Landing Pages Traffic Validation 51

Outbrain

JANUARY 25, 2023

Dedicated as the event is to consumer technology, CES is just as meaningful for those in the advertising and media space. The event brought together stakeholders from all sides of the ecosystem to tackle an important issue: how brands can support independent news and other important initiatives while still delivering results.

Allocation 49

Allocation Media Ad Exchange Advertising Agencies 49

Only B2B

NOVEMBER 28, 2019

It is very uncommon that we stumble upon a program that does not use the combination of inbound marketing, social media, third-party lead generation, digital, live events and more. If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. Problem #4: Lead Quality Ignorance.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

ClearVoice

NOVEMBER 5, 2020

As freelancers and solo consultants, it was infrequent that clients ever invited us to their office parties, happy hours or other team-building events. But in this new world, not only are we on the invite lists, but we can actually earn money supporting the creation and execution of virtual team-building events. Click To Tweet.

Ad Building 77

Ad Building Work Management Lead Scoring Lead Ranking 77

Brandpoint

JULY 8, 2022

Feature Articles Give your client or organization more depth to address topical events and issues, as well as a newsworthy piece unique to the business. Read more about our dedication to client elation here.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Biznology

AUGUST 1, 2018

The brand is the county, the influencer marketer is the Sheriff, and the online influencers get deputized and are deputy Sheriffs, representing not only the power of the Sheriff/marketer but also, de facto, represent the county/brand as well. Girl, You’ll Be a Woman Soon. Judge Not Lest You Be Judged. You Ain’t the Boss of Me!

Paid Search Agency 91

Paid Search Agency Advertising Agencies Press Marketing 91