Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. To test what works for you and best integrates into your sales and marketing strategies. Let’s dive in.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences.

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. No matter the page, they should flow naturally as a next step for customers to submit their information. A/B testing allows you to make data-driven decisions that can improve your lead quality and conversion rates over time.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . And these interactions create more data that helps marketers understand what works and what doesn’t.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms. What did I learn from this test?

Work Management 112

Work Management Marketing Automation Services Marketing Management Marketing AI 112

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. The AI is informed by customer data and product data within the business. The AI is informed by customer data and product data within the business. Why we care.

SMS 112

SMS Marketing Automation Services Forecasting User-Generated Content 112

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. Choose either the Build or Test, then select Next. Using this method also generates a spam test (more on that later)!

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Ideal Customer Profiles 108

Ideal Customer Profiles Planning Work Management Paid Search Agency 108

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. As a marketing team, you need tools to help.

Email Marketing 132

Email Marketing Automation Tools Planning 132

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. This makes it easier for the whole team to spot opportunities to customize and strengthen the message,” Schwanke said. “It As part of the marketing automation audit, you need to test all of these conversion paths. “We’ve

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Tips 117

Martech

FEBRUARY 14, 2024

When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. An often overlooked feature of CX is sound. This is TD’s first sonic identity,” said Strawn.

Paid Search Agency 126

Paid Search Agency Touchpoints Work Management Marketing Management 126

Martech

APRIL 5, 2024

It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. RMNs are attractive to advertisers who can send targeted ads based on the retailers’ deep knowledge of their customers, especially loyalty customers. Why we care. Get MarTech! In your inbox.

Advertising Agencies 115

Advertising Agencies Media Verticals Paid Search Agency 115

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. These can be critical for incremental revenue because customers are already in the mood to buy.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Test independent identifiers outside of the walled gardens.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

Martech

JANUARY 22, 2024

It can be used to test mathematical models and to train machine learning models. “It’s It’s data that’s going to help make a better decision on your profile by filling in the gaps with the right data that’s customized for your profile,” said Shakti. Test your models Another part of it is technological.

Marketing AI 120

Marketing AI Ethics Ideal Customer Profiles Profiling 120

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Martech

OCTOBER 9, 2023

As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing.

Marketing AI 138

Marketing AI Marketing & Strategy eCommerce Banners 138

Salesforce Marketing Cloud

DECEMBER 6, 2023

The more you know about Salesforce and how it can help your business, the more valuable you are to your company. You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech

APRIL 15, 2024

Test and track performance: Before sending the push notification to your entire user base, thoroughly test the deep linking functionality to ensure it works as intended. Please include specific examples of where the deep link should take a customer in their journey and what messages should be in the push notifications.

Deep Linking 103

Deep Linking Best Practices Marketing AI Class 103

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. And it’s even better if you can test your sender names and email content. If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

The Marketing Blender

NOVEMBER 30, 2023

At the Marketing Blender, we understand the frustrations and questions that business owners have, and we’re here to help you find the solutions you need. Ignoring Existing B2B Customers Many B2B businesses focus on acquiring new customers but overlook the growth potential of their existing customer base.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Limited-edition products.

Email Marketing 125

Email Marketing Examples Urgency Marketing Merchandising 125

Content Standard

APRIL 22, 2024

In today’s noisy digital landscape, building strong connections with customers has become more challenging than ever. Tricia defines brand bonding as multiple frequent positive engagements with a brand that customers seek out and advocate for. Brands will often have a macro story that lives within the customer value proposition.

CMO 77

CMO Brand Identity Branding Storytelling 77

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” Most notably, her customer was able to close a $24,000 deal in just six days using lead generation on Meta properties.

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Martech

APRIL 5, 2023

What our customers think matters more — and right now, they’re pretty pessimistic. These four approaches make your email marketing program more effective, build stronger customer relationships, and use your resources more wisely. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

Optinmonster

JANUARY 18, 2024

of free trial users don’t convert into paying customers on average. Use a social notification tool to show other customers are buying from you. It can also help you underline the value of the paid versions, especially if you also include a feature list. Does your SaaS business have a free trial marketing strategy?

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. This includes things like personalizing campaigns and advanced testing. Why we care.

Small Business Marketing 126

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 126

Salesforce Marketing Cloud

MARCH 15, 2024

With 96% of manufacturing business leaders feeling like they should be getting more value out of their data , this is the right time to create a manufacturing data strategy to set up your organization for AI success — here are four steps to help you do that. Clean data will also help improve your organization’s decision-making abilities.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Good news: it “wasn’t a disaster.”

Marketing AI 112

Marketing AI Work Management Marketing Management Barriers 112

SmartBug Media

MARCH 18, 2024

Customer acquisition is critical to the success of your business. A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. What Is Customer Acquisition Cost? What Is Customer Acquisition Cost? I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Review customer personas for common interests and needs.

Work Management 105

Work Management Brand Identity Branding Marketing Management 105

Litmus

MARCH 27, 2024

We frequently use data to help us understand our own audience. Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. And when you’re ready to test, we have more than 20 Dark Mode email clients to preview your email in.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92