Heinz Marketing

JANUARY 27, 2023

By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. To create the greatest clarity and consistency for not only your sales reps, but the marketing and customer success teams that bookend the sales process, it’s imperative to define and map every stage of a buyer’s life cycle.

Sales Qualified Leads 111

Sales Qualified Leads Top of Funnel B2B Sales Forecasting 111

Webbiquity

MARCH 2, 2021

Content marketers, on the other hand, are focused on understanding customer questions, doing research, developing content like blog posts and ebooks that answers those questions, and optimizing that content for organic search. Customer stories, use cases, research-based presentations and how-to sessions all make great digital content.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. You deliver the lead magnet.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Seismic

FEBRUARY 27, 2024

With Quick Access Search, when a seller is searching for something, they will be presented with a history of their searches that will give access to previously searched or access documents. See the latest features and updates in action Want to see our Fall ‘23 Release for yourself? Get a demo today !

Generation 59

Generation Marketing Analytics Tools User-Generated Content Work Management 59

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. Look at your existing social media audience, your blog subscribers, and your actual paid customers.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Modern B2B

JANUARY 10, 2024

As good as you feel your content might be, do your potential customers feel the same way? Benefits to your website SEO strategy You’ve worked hard on this eBook, it’s got loads of relevant industry and product messaging which you know will resonate with your audience.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Hubspot

MARCH 14, 2018

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. And although it is put together like an ebook, the two are written quite differently. And although it is put together like an ebook, the two are written quite differently.

FAQ 99

FAQ Case Studies Case Study Comparison 99

Inbox Insight

MARCH 22, 2023

Whitepaper lead generation is a key part of every successful demand generation strategy, and while it’s been well-documented that engaging content plays a key role in lead generation, there are so many different options available, it can be hard for marketers to know where to start. And how can they be used for lead generation?

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Generation 52

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

ConvertKit

JULY 20, 2021

You open up a document, your fingers are hovering above the keyboard and…you freeze. After getting your thoughts out of your head onto the paper, you’ll feel much lighter and you’ll have a document packed with ideas and potential phrases for your content. Notice she doesn’t say, “ you’ll get a 30 paged ebook ”.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Unbounce

NOVEMBER 13, 2021

On the customer side, 71% of B2B buyers use white papers to inform their purchases. A white paper is a marketing document that explores a topic in-depth using research and expertise. It aims to educate customers, raise awareness about a brand, and build that brand’s authority. What’s a White Paper?

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Rev

NOVEMBER 2, 2018

Treat your Sales Team like a Customer. Therefore, to win over your sales team, treat them as your most valuable internal customer. Open direct lines of communication with your customer and take feedback to continuously improve your product. The better the product, the happier the customer, and, in turn, a happy sales team.

Marketing AI 113

Marketing AI Sales Qualified Leads Cost per Lead B2B Sales 113

SmarkLabs

JUNE 13, 2022

Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires. While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Check out ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. This allows you to offer a variety of products to your customers. eBook: Write a book about a topic you’re passionate about and sell it as a PDF or on Amazon Kindle.

Examples 90

Examples Product Work Management Marketing Management 90

Engagio

JANUARY 27, 2020

Usually this includes: What kind of content the piece falls under (is it an ebook, a blog post, a white paper, or something else). Create customer personas for these people and survey them or dig into your data to discover their key pain points, buying objectives, and biggest challenges. Where they can access the piece.

Account Based Marketing 103

Account Based Marketing Inbound Marketing ABM Work Management 103

Litmus

APRIL 6, 2021

Don’t forget about your email audit document. If you’ve done your email audit correctly, this document will house everything you need to migrate over to your new ESP. If you don’t have one, you can get our template in our ESP migrations ebook. This is where adding priorities to your email audit document comes in handy!

CAN-SPAM 100

CAN-SPAM Template Paid Search Agency Automation 100

Hubspot

FEBRUARY 9, 2018

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Hubspot

DECEMBER 21, 2020

How was the customer service? To give our customers the best [product or service] we focus on [value proposition #1], [value proposition #2], and [value proposition #3]. Company name] takes pride in working with people like you to provide quality [product/s or service/s] and exceptional customer service. How much did it cost?

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Launch Marketing

JUNE 30, 2021

It is important that you have a strategy around branding your company and products/services so that your business is perceived to be the best and only choice for your prospects and customers. Download our Brand Identity eBook for a complete guide. What makes brand consistency so important? Conduct Research.

Brand Identity 62

Brand Identity Branding Guidelines Differentiation 62

Litmus

AUGUST 24, 2020

As the marketing team picks up and customizes these pieces, they have confidence that the message isn’t picking up hidden errors or issues that become tangled and unable to solve over time. Document, document, document. Each set of templates are tested at points along the way to ensure consistent rendering.

Efficiency 76

Efficiency Template Clickthrough Bandwidth 76

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. Follow our timeline whether you plan to launch physical products, digital products ( like courses or ebook ), or services. Talk with potential customers to validate your idea. Surveying past customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Animalz blog

FEBRUARY 13, 2023

As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. The systems and processes I’ve created have all come from mishaps that I recorded in this document.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Litmus

JANUARY 8, 2021

Our subscribers and customers (folks like you!) So this year, we want to spend more time talking to our subscribers to see what kind of articles, webinars, events, ebooks, and yes, emails, they really need from us. With that in mind, we resolve to…. Get to know our subscribers better. We know we’re not alone, either.

Communities 101

Communities Webinar Metrics Planning Efficiency 101

Kapost

NOVEMBER 11, 2016

” Some additional tips that can help: Create company-wide messaging pillars document and a style guide that one team owns and maintains. The key is to survey your stakeholders from sales to account management, marketing, and customer success. Ensure that content marketing decisions live in one central place at your company.

Rules 113

Rules Planning Paid Search Agency Work Management 113

Litmus

NOVEMBER 19, 2020

November’s Litmus Live Day provided insights on not only selecting the platform that best fits your needs but also real-world perspectives on organizing project work and documentation, identifying the “why” to move platforms, and helpful tips on managing questions and ideas. The biggest takeaway from the panel was a focus on documentation.

Work Management 68

Work Management Marketing Automation Services Marketing Management Organization 68

Hubspot

MAY 17, 2010

For our new eBook, Generating Small Business Customers With Social Media , we interviewed four small businesses to understand how they were using social media to have a direct impact on business growth. Download the free eBook. Small Business Social Media Marketing eBook View more documents from HubSpot Internet Marketing.

Small Business Marketing 28

Small Business Marketing Social Media Generation Media 28

Martech

APRIL 28, 2023

High-quality and relevant content that delivers value results in customer trust and loyalty. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Companies must always prioritize content to thrive in the highly competitive digital landscape.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

SnapApp

DECEMBER 27, 2018

Since the launch, our customers have consistently seen incredible results with their interactive content. And that’s exactly why we built SnapApp for PDF—to help marketing and sales teams uncover more about their potential customers so they can personalize every interaction and close more deals. Montage Talent.

Marketing AI 54

Marketing AI Top of Funnel Sales Qualified Leads Examples 54

LeanData

APRIL 22, 2021

An SLA agreement is built on specific, quantifiable goals, and documents the commitment of each functional group to support one another and drive toward overall revenue goal attainment. . It often does not make sense to contact them before they’ve had an opportunity to read the ebook or attend the webinar/watch the recording on-demand.

Work Management 78

Work Management Marketing Management Product Marketing Analytics Tools 78

Hubspot

APRIL 17, 2018

autoCrat : When you’ve finalized a spreadsheet and want to send it to someone else, this add-on enables you to merge your spreadsheet data into a document and email your data as either an attachment. Autocrat can also mass-generate personalized documents. Image credit to Document Studio add-on. Image credit to autoCrat add-on.

Google 72

Google Lead Ranking Allocation Work Management 72

Hubspot

JANUARY 15, 2019

Ebooks are the most popular lead magnet , with 27.7% The average Ebook length is between 5k and 10k words. Barely anyone writes an Ebook that is larger than 10,000 words, and the most common length is between 5,000 and 10,000 words. Takeaway #8: Ebooks are the most popular lead magnet. with no documented process.

Lead Capture 75

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 75

SalesIntel

APRIL 17, 2024

When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers. This saves time and increases the chances of converting the leads into customers. Value Emails: Subscribers expect value from your emails, whether or not they convert into paying customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Smarte

SEPTEMBER 27, 2021

Whenever you cold call your prospects, meet them while networking at events, there are proven strategies to turn prospects into customers that have always worked for ages. You ask your loyal customers for referrals. Cold calling is one of the most effective ways to reach out to potential customers. Cold Calling. Email Marketing.

Cold Calling 98

Cold Calling Opt-out Opt-in Contact Marketing 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

It’s also critical to look at your own database and leverage the sales and customer success teams for insights as well. Here are some good questions to answer to get a better understanding of the market: How many existing customers in the vertical do you have? Pipeline: The total value of opportunities created in the segment.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132