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JANUARY 15, 2024

Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. In fact, a LinkedIn survey found that 96% of marketers expect to see some impact from their marketing campaigns within two weeks. In the past, companies have chased cost per lead (CPL), aka the opposite of brand awareness.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

NetLine

AUGUST 9, 2023

Often companies ignore their users, skipping direct feedback and overlooking qualitative methodologies (interviews, focus groups, etc.) As long as the cost-per-lead (CPL) works for your organization and helps you accomplish your goals, paid channels are a great way to build a sales pipeline.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions. but also psychographic information like interests or values.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52