article thumbnail

Content Curation vs. Creation: Finding the Right Balance

Scoop.it

Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Content curation is convenient and easy, but content creation tends to be more personal and reach your specific audience with more effect. Creating awesome content can be quite tough.

article thumbnail

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]

Content Marketing Institute

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? Today, I want to show you how you can use content curation to improve your content marketing strategy and grow your business. We will start by defining content curation and sharing a few examples so you can see how it works. What is Content Curation?

article thumbnail

Should You Curate Content In Your Newsletters?

Scoop.it

If you can relate to either of these scenarios, then it’s time to stop wasting time and energy on creating original content and switch to what’s already working – curating content instead! In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

article thumbnail

8 Content Types to Curate For Your Brand Awareness

Scoop.it

Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done. Here are the 8 types of content you can curate to increase your brand’s awareness. Our brains process images 60,000 times faster compared to text-based content.

article thumbnail

5 Ways To Curate Content Like a Pro & Keep Your Blog Fresh?

Scoop.it

Turns out, there is – content curation. Let’s break down 5 ways to curate content and keep your blog fresh. First – Why Curate Content? Many marketers and brand owners wonder why they would bother curating content when they can create it instead. Let’s take a look at 5 ways you can curate content effectively.

article thumbnail

Google gives advertisers new generative AI tools for the holidays

Martech

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. Business email address Subscribe Processing.