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ZoomInfo Partners with Google Cloud to Speed Up Data Processing

Zoominfo

In a world where speed matters, bulky data processing tasks that can take weeks or months to complete, slow down the entire process and lead to missed opportunities. “Enabling customers to gain superior insights and intelligence from data is core to the ZoomInfo strategy,” ZoomInfo CEO Henry Schuck says. .

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Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern

Search Engine Journal

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.

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Google Streamlines Ad Creation Process via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

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Google Updates Keyword Matching Processes for Phrase & Broad Match via @sejournal, @hoffman8

Search Engine Journal

Google Ads has announced updates to the way that queries are matched to keywords. The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal. Here's what advertisers need to know!

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Why Natural Language Processing (NLP) Matters for Your SEO Content Strategy

Contently

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.