The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers?

Curation 100

Curation Copyright Peer-to-peer RSS 100

Contently

MAY 13, 2024

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. The thought is that users who’ve previously searched for a product or service are more likely to convert.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

BOP Design

OCTOBER 26, 2023

This curated social proof bolsters their credibility and provides tangible evidence of their product’s value proposition. The website’s rapid loading times and intuitive menu options make it a breeze to navigate.

Design 107

Design Marketing Websites B2B Ethics 107

Martech

MARCH 14, 2023

In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). Be directed to ask questions from a persona’s viewpoint. But this also means competitors can do the same.

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Salesforce Marketing Cloud

AUGUST 23, 2022

When people say they “trust” business, they are referring to two specific attributes: competence and ethics. The thing that stood out this year, though, is growth on the flip side of the coin: the ethical component. Now, people are expecting companies to do the right thing ethically to help build customer trust.

Ethics 98

Ethics Business Curation Communities 98

B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? Though he dislikes the term curation , he approves of the activity as it was originally practiced.

Curation 100

Curation Aggregators Act-On Guidelines 100

Marketing Insider Group

JANUARY 16, 2023

Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Valasys

JULY 27, 2023

By analyzing vast amounts of data, such as security footage, AI detectors can effectively curate and pinpoint potential threats, reducing human workload and response time. By curating customer data and understanding their preferences, AI detectors optimize store layouts and offer a more personalized shopping experience.

Curation 52

Curation Ethics Efficiency Traffic 52

Martech

FEBRUARY 8, 2023

But I feel interested when considering it as a research and content curation tool. I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. That will be Terminator 2.

Marketing AI 110

Marketing AI Advertising Agencies Ethics Copywriting 110

ClickZ

JULY 21, 2023

Actionable advice Learn from Walmart’s digital-first shopping experience and leverage the power of celebrity endorsements and personalized curation to enhance your own marketing strategies. This approach adds authenticity and trust, as consumers are more likely to trust recommendations from familiar faces.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

SmartBrief - Marketing

JANUARY 22, 2024

Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

Scoop.it

FEBRUARY 9, 2023

This is where artificial intelligence and machine learning can come in to help you reach your entire audience, and all your segments, with personalized messaging and curated content. What are the ethical concerns of AI in content marketing? The primary concern is the gathering and use of vast amounts of customer and audience data.

Marketing AI 102

Marketing AI Work Management Marketing Management Content Marketing 102

Martech

JULY 14, 2023

Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. For example, different apps do better with data analysis, content generation, or content curation. Address any ethical concerns Of course, depending on how you use AI software, you need to be transparent about your practices.

Marketing AI 93

Marketing AI Practices Tools Copyright 93

Salesforce Marketing Cloud

AUGUST 17, 2022

How to add ethical AI practices to your business. This requires business leaders to build ethical AI practices. Executives can start by hiring a diverse group of experts from many backgrounds in ethics, psychology, ethnography, critical race theory, and computer science. For example, in the U.S., Get a 360° view of success.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Martech

DECEMBER 26, 2023

Clear guidelines and ongoing accountability are crucial for ensuring ethical AI-generated content. Curate diverse and representative datasets using both data science tools and human feedback at all stages of model development and deployment, especially as fine-tuning of foundational models becomes more commonplace.

Marketing AI 114

Marketing AI Allocation Generation Planning 114

Martech

SEPTEMBER 1, 2022

Yes, there is some junk there, but it’s human-curated content.” M]arketers need to move slower than the tech and as fast as the ethics will allow. Ethics are the governor of the AI engine.”. “There are certain places you do not draw from.” Like Twitter, Buteneers noted. Instead, one should pull from news sites or Wikipedia.

Marketing AI 114

Marketing AI Ethics Paid Search Agency Phishing 114

QuanticMind

AUGUST 29, 2023

A massive 75% of consumers are not comfortable making a purchase from a brand that has poor personal data ethics. With the stakes so high—and awareness of these issues continually growing—the way FIs collect, store, curate, and activate consumer data, and handle privacy, can become a point of differentiation.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? Ultimately, this will help you build credibility and stay competitive.

Curation 109

Curation Ethics Copyright Content 109

Valasys

JULY 25, 2023

Stability AI and CarperAI Lab’s commitment to transparency is evident through their internal red-teaming to ensure the models’ ethical deployment. Adhering to a non-commercial license, both models are offered as open resources, fostering collaborative research within the community.

Advertising Benchmark 52

Advertising Benchmark Domain Ethics Sample 52

Thinkers360

MAY 19, 2024

Hired Brains Research LLC Hired Brains Research focuses on Quantitative/Predictive Analytics AIOps/AI Ethics, Data Modernization, Quantum/HPC, Healthcare, IoT/Edge ,and Complex Supply Chain analytics combined with organizational change for clients worldwide across many industries large and complex projects internationally.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Content Standard

FEBRUARY 20, 2024

Be a curator of nuanced and reliable knowledge. Remember, ultimately, the responsibility for producing meaningful and ethical content lies not with algorithms, but with the humans who guide them. Go beyond the surface: Dig deeper than headlines and explore diverse perspectives.

Storytelling 86

Storytelling Transparency Trust Marketing Opinions 86

SalesIntel

AUGUST 23, 2023

This approach also always aligns with regulations like GDPR and CAN-SPAM, ensuring your marketing practices are ethical and lawful globally. Purchasing a list introduces a potential minefield of legal and ethical challenges, particularly if the contacts have had their data gathered inappropriately.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Martech

AUGUST 9, 2022

To do this, organizations must establish a process for assessing the risks of AI-driven algorithms and their ethical usage. Selecting and curating the data for an AI model is the first place where bias can enter the algorithm. The goal of any AI governance effort is simple — mitigate the risks attached to using AI.

Marketing AI 116

Marketing AI Planning Work Management Paid Search Agency 116

Contify

NOVEMBER 3, 2020

It enables users to collect, curate, and share information across the organization. It is a global non-profit community of Intelligence Strategists with leaders who leverage insights, best practices, and unimpeachable ethics to drive growth and reduce risk in strategic choices.

Peer-to-peer 52

Peer-to-peer Lead Scoring Lead Ranking Ethics 52

DrumUp

SEPTEMBER 16, 2020

Reading Time: 5 minutes What if there were a way to legally and ethically “steal” other people’s content so you never have to fret about keeping your content current ever again? Now, obviously, you don’t want to cross the gods of Google ranking or legally infringe on anyone’s hard.

Ethics 119

Ethics Content Google Curation 119

Martech

OCTOBER 18, 2022

While the ethics behind collecting user data is universally shifting (i.e., A strategic technical partner can design compliance workflows utilizing tools like OneTrust, a cloud-based security and governance solution, to implement a dedicated model for creating a curated backlog of requests. Get MarTech! In your inbox. Processing.

Enterprise Management 106

Enterprise Management Privacy Marketing & Strategy Work Management 106

seo.co

FEBRUARY 15, 2022

In a startling move, she immediately laid off several content “curators” responsible for generating this type of material, and hired replacements who serve as quality, talented writers. Sensational headlines are ethical when they’re true. Hook people with headlines ethically. Sensational?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Contently

OCTOBER 24, 2019

Curate your content into segments for specific audiences. Finimize, a financial advisory company, curates content in several different email newsletters. It’s okay to point out the ethical flaws in, say, subprime lending programs, while writing honestly about the helpful products your bank offers.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Salesforce Marketing Cloud

JANUARY 8, 2024

Curated experiences. Develop ethical standards around your use of AI, and discuss them openly. At a time when only 13% of customers fully trust companies to use AI ethically, this should be top of mind for businesses delving into the fast-evolving technology. They want straightforward, exclusive offers. Relevant rewards.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Sharpspring

SEPTEMBER 16, 2022

Make sure your outreach managers go through detailed training, know business correspondence ethics and have brand communication policies to follow. Curate what they are saying online and turn it into content (generate more customer reviews this way as well). Your brand’s communication policy should include: Topics to avoid (e.g.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

ClearVoice

OCTOBER 18, 2018

In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. To me, ethics really mean thinking about what is right or wrong, and choosing what is right,” she explains. 'To

Ethics 105

Ethics Blogger Copywriting Rules 105

The Customer

JUNE 15, 2021

Corporate social responsibility efforts and sustainability matter now more than ever as well, with 54% of respondents saying they are more likely to be loyal to a brand that has sustainable and ethical business practices.”. For more on this topic, here is a curated list of articles we have published on this theme. DATA & PRIVACY.

Ethics 52

Ethics Privacy Loyalty Urgency Marketing 52

Sprout Social

MAY 23, 2023

From an ethical standpoint, I don’t think you’re ever going to put your social on autopilot,” Jeff explains. You need to make sure what’s happening on your social channels is human-fed and human-curated. You’re going to be steering the ship…I think that’s where the line will be. We’re going to see AI as an assistant.

Marketing AI 130

Marketing AI Social Media Trends Work Management 130

Sprout Social

APRIL 3, 2024

Ethical dopamine dressing, of course. YouTube: 1.28K Efe Efeturi proves curating your sense of style is like fine wine–it simply gets better with time. She’s a Fashion Nova Curve ambassador and provides styling tips curated for plus size women. He’s also known for his strategic color placements and unique styling. K TikTok: 1.5

Advertising Agencies 92

Advertising Agencies Lead Ranking Youtube Blogger 92

Martech

JUNE 23, 2022

In-market Audiences are curated lists of users who are in-market for a specific purchase category. They seek eco-friendly, inclusive, ethical small business-oriented brands, and they vote with their wallet. Your ads meet consumers where they are, and reminds them to reengage with your brand. Empowered Activist. Digital Nomads.

Top of Funnel 87

Top of Funnel Campaigns Funnel Advertising Work Management 87

Salesforce Marketing Cloud

DECEMBER 1, 2021

Companies recognize this value as an essential lever to achieve business objectives, as well as the opportunities it provides to create ethical, equitable, and sustainable solutions that benefit both businesses and communities. And expanding design capacity leads to an increase in customer satisfaction and product adoption.

Design 98

Design Peer-to-peer Customer Satisfaction Paid Search Agency 98

Contify

SEPTEMBER 24, 2020

Information advantage can be well-balanced with combining the best market intelligence tool from Contify and Fletcher/CSI’s proven ethical primary data research platform. It enables users to collect, curate, and share information across the organization. To watch this informative on-demand webinar, please click here.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52