article thumbnail

What Are YouTube Tags & Why Are They Important?

Hubspot

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

Tagging 93
article thumbnail

YouTube Analytics: A Comprehensive Guide

seo.co

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

Youtube 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best B2B Marketing Campaigns – With Actionable Examples

Directive Agency

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Check out these examples of the 9 best B2B strong>marketing campaigns 1. This is an excellent example of how to reach potential customers that go beyond best practices.

article thumbnail

The implications of Google using click data in ranking

Kevin Indig

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. YouTube uses watch time. Let's say Google is using CTR, pogo-sticking and long clicks the way we've suspected for years. Where and how does Google use clicks?

article thumbnail

The marketer’s guide to reporting on social video engagement

Sprout Social

Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Cut out the manual calculation that goes into CTR. Stand-out YouTube video metrics. Playlist: can link to a public YouTube playlist.

article thumbnail

Google Ads Retargeting: Everything You Need To Know

Optinmonster

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. A high CTR indicates that your ads are relevant and engaging to your audience.

article thumbnail

How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Reach YouTube viewers . For example, if this campaign is about getting demos, choose that option.