YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
10 Impressive Examples of Influencer Marketing Campaigns
MARCH 6, 2017
10 Influencer Marketing Examples. The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. million Instagram followers and 2 million subscribers on her YouTube channel. But is this buzzword-laden tactic actually worth your time and energy? That's great news for marketers -- right?
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. A companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. This Old Marketing example of the week (54:10). What should content marketers do? link].
4 Marketing Lessons from YouTube Giants
Modern B2B Marketing
JANUARY 29, 2016
Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? I have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. t=3m39s ).
What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
MARCH 20, 2017
You’ll see what that looks like in some the examples below. Again -- you’ll see what that looks like in some of the examples below. 7 Guerrilla Marketing Examples to Inspire Your Brand. That's why we love things like DVR and ad-free options on streaming services like Hulu and YouTube. The word "guerrilla," in its written form, seems very intense. Roots of Warfare. Spill.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
18 Brilliant Examples of Holiday Marketing Campaigns
DECEMBER 14, 2015
Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. Here's a great example of a simple, funny graphic that's perfect for social media. million views on YouTube within a week of posting. They evoke emotions and promote sharing.
The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
DECEMBER 27, 2016
Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content. To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2016.
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads. You may only be using YouTube for paid media. Even YouTube itself says so.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
We wrap up the show with a #ThisOldMarketing example: Merck Manuals. This Old Marketing Example of the Week (51:31). This is an outstanding example of content that is so good – independent of Merck’s products – that it has become a must-have resource. Content Marketing Examples Industry News and Trends Measurement and ROI Native Advertising PNR Social Media
The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
DECEMBER 28, 2016
Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube. The video below shows an example of what a YouTube viewer would experience. Want more video examples? The Best 30 Examples of Personalized Video.
17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
MAY 18, 2016
Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform. For example, this YouTube video of theirs looks like a normal commercial, but turns into a "choose your own adventure" type game.). But what about videos? 1) Oreo. 2) Burger King. Speak ASL?
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
AUGUST 16, 2016
I stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.
20+ Amazing Examples Of Content I Wish We Created
B2B Marketing Insider
FEBRUARY 26, 2014
As part of that process, I am always collecting examples and new ideas of content marketing. I have already published some of my favorite slideshares and best videos from brands as examples. But here’s a few more examples of content I wish we created, gathered with the help of my team. Million people like them See one great example here. Amazing! Right? And 1.8
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We Brands agencies YouTubeAt some agencies, rejected ideas get scrapped and disappear for good.
7 Feel-Good Examples of 'Joy Marketing' Campaigns
DECEMBER 17, 2015
We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. 7 Examples of Joy Marketing From Top Brands. Look to the examples above when planning your content to stay inspired. What examples of joy marketing have you seen? In the world of marketing, there's no shortage of new strategies designed to engage audiences and inspire purchases.
The Best Example of a Human Email…EVER.
Modern B2B Marketing
MAY 28, 2014
Take a quick glance at their YouTube videos. The Best Example of a Human Email…EVER. Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. This was the opening paragraph from Eat24’s May 16 th weekly coupon email. Weekly coupon email.
Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
JANUARY 9, 2017
Ad run times that once pushed the 30-minute mark on late night TV have been cut down to a more YouTube-friendly five minutes. You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views. The infomercial is no longer reserved for bacon bowls and Snuggies. 1) Purple. 2) Chatbooks.
10 Examples of Check-The-Box Marketing
B2B Marketing Insider
SEPTEMBER 29, 2011
After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Are your marketing activities aligned to business objectives or a list of “cool” ideas?
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. In fact, YouTube gives marketers everything they need to succeed as video creators.
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. For example, “Click me” may incorporate your call to action, and direct users to an outside link for more.
15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
JULY 5, 2013
Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Here are 15 examples of B2B Google+ Pages we found and a brief outline of why they stand out ahead of the competition. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). Have a suggestion for one we missed? million.
This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)
NOVEMBER 7, 2015
Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. This week’s #ThisOldMarketing example of the week: Pro Football Talk. This Old Marketing example of the week (53:39). and #ThisOldMarketing example. Walter Thompson.
How To Reach Millennials + Moms – The YouTube Formula
B2B Marketing Insider
JUNE 10, 2015
While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Hero content example : Always’ “Run Like a Girl.” This was one of the top 10 ads on YouTube,” he said. What is Generation C? Want more?
10 New Examples of Marketing So Useful, You’d Pay For It
Modern B2B Marketing
FEBRUARY 13, 2014
I chronicled many examples of companies creating Youtility, my book by the same name. Here are 10 new examples of highly valuable marketing campaigns. To watch this video on YouTube, click here. To watch this video on YouTube, click here. Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. Genius!
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? I believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
JANUARY 23, 2016
We wrap up the show with a #ThisOldMarketing example from Karo Syrup. This Old Marketing example of the week (53:44). This is an excellent example of #ThisOldMarketing. Content Marketing Examples Email Industry News and Trends PNR YouTubePNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Here are 10 examples of businesses mashing up technology and content by using old ingredients in weird and wonderful new ways: 1. Streaming video + YouTube + Blog + Slideshare. I uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Taco Salad.
CPA Content Marketing: Four Examples of Superb Content by Accountants
MAY 16, 2013
Below, I’ve shared examples of four different types of great accounting content. For my favorite example of Goodfield’s unique style, please read “Are Accountants Really Boring?” Do you have a favorite example of accounting firm content marketing? What does this mean for your business? Blogs: The Blunt Bean Counter by Mark Goodfield. The results?
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Bonus: Examples of quotes that work can be found here. Add some multimedia elements (images, YouTube videos etc.) Great Press Release Examples. Useful tips on finding good press release examples: Check out releases published by press release distribution services (e.g., Search for releases related to your business – they may serve as examples. Follow their lead.