Trending Sources

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.

This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media

Junta 42

In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTube

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. Here’s a look at a complete profile: Notice that the example has all of the following: Business logo.

4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. The commitment is staggering.).

18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. 1) Coca-Cola: Drinkable Place Cards. Here's a great example of a simple, funny graphic that's perfect for social media. Here's an example of one of these emails done well.

How Should Our Staffing Firm Use YouTube?

Haley Marketing

YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences. Create videos!

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

Hubspot

Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform. For example, this YouTube video of theirs looks like a normal commercial, but turns into a "choose your own adventure" type game.). But what about videos? Speak ASL? WHOPPERsign. Honor your body.

This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter

Junta 42

We wrap up the show with a #ThisOldMarketing example: Merck Manuals. This Old Marketing Example of the Week (51:31). This is an outstanding example of content that is so good – independent of Merck’s products – that it has become a must-have resource. Content Marketing Examples Industry News and Trends Measurement and ROI Native Advertising PNR Social Media

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.

20+ Amazing Examples Of Content I Wish We Created

B2B Marketing Insider

As part of that process, I am always collecting examples and new ideas of content marketing. have already published some of my favorite slideshares  and best videos from brands  as examples. But here’s a few more examples of content I wish we created, gathered with the help of my team. Million people like them See one great example here. Amazing! Right? And 1.8

How To Reach Millennials + Moms – The YouTube Formula

B2B Marketing Insider

While no one really has an explanation for those,  Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Hero content example : Always’ “Run Like a Girl.” This was one of the top 10 ads on YouTube,” he said. What is Generation C? Want more?

7 Feel-Good Examples of 'Joy Marketing' Campaigns

Hubspot

We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. Examples of Joy Marketing From Top Brands. 1) McDonald's: #Imlovinit24. Look to the examples above when planning your content to stay inspired. What examples of joy marketing have you seen? But if there's one thing we know for sure, it's that emotions rule our decision-making.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

The Best Example of a Human Email…EVER.

Modern B2B Marketing

Take a quick glance at their YouTube videos. The Best Example of a Human Email…EVER. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. This was the opening paragraph from Eat24’s May 16 th weekly coupon email. Weekly coupon email.

10 Examples of Check-The-Box Marketing

B2B Marketing Insider

After reading this list of 10 Social Networking Don’ts  by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Are your marketing activities aligned to business objectives or a list of “cool” ideas?

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.

Six YouTube Tools and Tips For Social Media Success

WindMill Networking

Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Advertisers Playbook.

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?

View 40

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Here are 15 examples of B2B Google+ Pages we found and a brief outline of why they stand out ahead of the competition. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). Have a suggestion for one we missed? million.

How to Optimize Your Business YouTube Channel

KEO Marketing

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. For example, “Click me” may incorporate your call to action, and direct users to an outside link for more.

YouTube - What is LinkedIn? Part 2

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! practical example of how LinkedIn works. practical example of how LinkedIn works. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288.

This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

Junta 42

Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. This week’s #ThisOldMarketing example of the week: Pro Football Talk. This Old Marketing example of the week (53:39). and #ThisOldMarketing example. Walter Thompson.

This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)

Junta 42

We wrap up the show with a #ThisOldMarketing example from Karo Syrup. This Old Marketing example of the week (53:44). This is an excellent example of #ThisOldMarketing. Content Marketing Examples Email Industry News and Trends PNR YouTubePNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.

This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?

Junta 42

In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. We wrap up the show with a #ThisOldMarketing example from Fold Factory. YouTube Music. This Old Marketing example of the week (48:00). This week’s show. Sponsor (32:21).

7 Examples of Successful Reddit Marketing

WindMill Networking

Reddit Business Christian Marin Facebook HBO Lucid dream marketing reddit for business reddit marketing YouTube This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

Junta 42

Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. We wrap up the show with a #ThisOldMarketing example of the week: Komputronik buys Benchmark. This is an annual end-of-year recap video, which features many of the YouTube superstars re-enacting the year’s most popular memes.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Here are 10 examples of businesses mashing up technology and content by using old ingredients in weird and wonderful new ways: 1. A new angle. Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience.

P2P 115

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

chronicled many examples of companies creating Youtility,  my book by the same name. Here are 10 new examples of highly valuable marketing campaigns. To watch this video on YouTube, click here. 6. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lowe’s Fix in Six. Genius!

How to Write a Press Release in 4 Easy Steps [+Examples]

Writtent

Bonus: Examples of quotes that work can be found here. Add some multimedia elements (images, YouTube videos etc.) to your press release but be sure to optimize them: provide clear file names that describe the image, and include a keyword (e.g., “New_Company_Service_Name.JPG” instead of just “image_596.jpg”). Great Press Release Examples. Wondering how to write a press release? Great

Press 30

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

Junta 42

Rants and raves include the social media mob mentality surrounding the death of Cecil the lion and why YouTube’s top stars aren’t making as much money as you think. We wrap up the show with a #ThisOldMarketing example of the week from American Bee Journal. Robert declares this an epic fail and an example of how not to handle this type of corporate communication.

CPA Content Marketing: Four Examples of Superb Content by Accountants

Marketri

Below, I’ve shared examples of four different types of great accounting content. For my favorite example of Goodfield’s unique style, please read “Are Accountants Really Boring?” Do you have a favorite example of accounting firm content marketing? What does this mean for your business? Blogs: The Blunt Bean Counter by Mark Goodfield.

CPA 38

20 Examples of Great Facebook Pages

Hubspot

Skittles launched a "Win the Rainbow" contest asking it's fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube. 2. Redbull's page is another great example of an incredible CTA. REI REI's page is another great example of CTA usage and customer education. Skittles. Zappos. McDonalds. iTunes.

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Junta 42

We wrap up the show with a #ThisOldMarketing example from Game Theory. This Old Marketing example of the week (51:41). So he launched the Game Theory channel on YouTube to combine his passions of education and gaming, and published one video per week about the quirky things that happen in video games. This week’s show. Recorded live June 22, 2015; Length: 1:01:05).

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. There are wonderful communities dedicated to photography, cars, and tech, for example. Let me give you an example of how difficult this platform is to master. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. It does not. Not easy.

How To Turn Video Marketing Into a Successful SEO Strategy

Webbiquity

YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result. The script can actually be uploaded to YouTube as a transcript.

Video 139

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

Build 96

10 B2B Social Media Case Studies and Examples

Social Media B2B

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Below are some recent examples that have been written about. Catchy ad music aside, this could be one of the best examples to date of social media utilization for B2B. Back then you could find the company on Facebook, Twitter and YouTube. Case studies give us examples to learn from and situations to study. What are some other examples that you seen that have influenced your social media plans?

This Week in Content Marketing: Content Marketing Now Scientifically Proven

Junta 42

Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. This week’s This Old Marketing example is from ­­­­­­­­­Thomas Chippendale. This Old Marketing example of the week (52:15). This is an awesome example of This Old Marketing.

3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From

WindMill Networking

Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Insightful Influencer Marketing Examples Brands Can Learn A LOT From by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. As someone who has been on the receiving end, I can attest to the fact that too many […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Influence

Buzz 23

This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

We also agree that YouTube’s move to offer streaming TV channels could make it a formidable competitor to Netflix and Amazon. We wrap up the show with a This Old Marketing example of the week from OBEY. The project, for which YouTube has already overhauled its technical architecture, is one of the online video giant’s biggest priorities and is slated to debut as soon as 2017.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

YouTube subscribers. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. Just look at how many people are making millions off of personal YouTube channels. So for example, Joe is stating that email is the very best way to deliver reliable reach while Facebook is the worst. Is anybody reading it? Pinterest.