11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.
This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
OCTOBER 31, 2015
In this week’s episode, Robert and I question YouTube’s controversial decision to force content creators to be part of their new paid subscription program. companion article describes how this is already starting to happen to ESPN, which has already removed its videos from YouTube. Content Marketing Examples Industry News and Trends Paid Advertising PNR YouTube
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. 1. Your YouTube page is a representation of your business. Here’s a look at a complete profile: Notice that the example has all of the following: Business logo.
18 Brilliant Examples of Holiday Marketing Campaigns
DECEMBER 14, 2015
Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. 1) Coca-Cola: Drinkable Place Cards. Here's a great example of a simple, funny graphic that's perfect for social media. Here's an example of one of these emails done well.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!, YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity.
This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
JANUARY 17, 2015
We wrap up the show with a #ThisOldMarketing example: Merck Manuals. This Old Marketing Example of the Week (51:31). This is an outstanding example of content that is so good – independent of Merck’s products – that it has become a must-have resource. Content Marketing Examples Industry News and Trends Measurement and ROI Native Advertising PNR Social Media
17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
MAY 18, 2016
Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform. For example, this YouTube video of theirs looks like a normal commercial, but turns into a "choose your own adventure" type game.). But what about videos? Speak ASL? WHOPPERsign. Honor your body.
Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
AUGUST 16, 2016
stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
7 Feel-Good Examples of 'Joy Marketing' Campaigns
DECEMBER 17, 2015
We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. Examples of Joy Marketing From Top Brands. 1) McDonald's: #Imlovinit24. Look to the examples above when planning your content to stay inspired. What examples of joy marketing have you seen? But if there's one thing we know for sure, it's that emotions rule our decision-making.
20+ Amazing Examples Of Content I Wish We Created
B2B Marketing Insider
FEBRUARY 26, 2014
As part of that process, I am always collecting examples and new ideas of content marketing. have already published some of my favorite slideshares and best videos from brands as examples. But here’s a few more examples of content I wish we created, gathered with the help of my team. Million people like them See one great example here. Amazing! Right? And 1.8
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. YouTube’s new focus on engagement. Advertisers Playbook.
The Best Example of a Human Email…EVER.
Modern B2B Marketing
MAY 28, 2014
Take a quick glance at their YouTube videos. The Best Example of a Human Email…EVER. Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. This was the opening paragraph from Eat24’s May 16 th weekly coupon email. Weekly coupon email.
15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest
JULY 5, 2013
Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Here are 15 examples of B2B Google+ Pages we found and a brief outline of why they stand out ahead of the competition. Standout Tactic(s): Crisp cover image & use of hashtags in updates ( example ). Have a suggestion for one we missed? million.
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. For example, “Click me” may incorporate your call to action, and direct users to an outside link for more.
10 Examples of Check-The-Box Marketing
B2B Marketing Insider
SEPTEMBER 29, 2011
After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Are your marketing activities aligned to business objectives or a list of “cool” ideas?
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
DECEMBER 22, 2014
Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame. Ah, the great mystery of viral content. Right? Well, not exactly. That music you hear?
This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)
NOVEMBER 7, 2015
Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. This week’s #ThisOldMarketing example of the week: Pro Football Talk. This Old Marketing example of the week (53:39). and #ThisOldMarketing example. Walter Thompson.
This Week in Content Marketing: The Coming Opportunity in Email (Yes, Email)
JANUARY 23, 2016
We wrap up the show with a #ThisOldMarketing example from Karo Syrup. This Old Marketing example of the week (53:44). This is an excellent example of #ThisOldMarketing. Content Marketing Examples Email Industry News and Trends PNR YouTubePNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
How This Agency Built a Viral YouTube Channel From Rejected Ideas
SEPTEMBER 6, 2016
That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said. The question remains: How does Denizen balance running a full-service creative agency and a hit YouTube channel?
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
How To Reach Millennials + Moms – The YouTube Formula
B2B Marketing Insider
JUNE 10, 2015
While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Hero content example : Always’ “Run Like a Girl.” This was one of the top 10 ads on YouTube,” he said. What is Generation C? Want more?
7 Examples of Successful Reddit Marketing
NOVEMBER 25, 2013
Reddit Business Christian Marin Facebook HBO Lucid dream marketing reddit for business reddit marketing YouTube This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
10 New Examples of Marketing So Useful, You’d Pay For It
Modern B2B Marketing
FEBRUARY 13, 2014
chronicled many examples of companies creating Youtility, my book by the same name. Here are 10 new examples of highly valuable marketing campaigns. To watch this video on YouTube, click here. 6. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lowe’s Fix in Six. Genius!
This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
NOVEMBER 21, 2015
In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. We wrap up the show with a #ThisOldMarketing example from Fold Factory. YouTube Music. This Old Marketing example of the week (48:00). This week’s show. Sponsor (32:21).
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Here are 10 examples of businesses mashing up technology and content by using old ingredients in weird and wonderful new ways: 1. A new angle. Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience.
This Week in Content Marketing: FTC in No-Win Situation with Native Advertising
JANUARY 2, 2016
Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. We wrap up the show with a #ThisOldMarketing example of the week: Komputronik buys Benchmark. This is an annual end-of-year recap video, which features many of the YouTube superstars re-enacting the year’s most popular memes.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Bonus: Examples of quotes that work can be found here. Add some multimedia elements (images, YouTube videos etc.) to your press release but be sure to optimize them: provide clear file names that describe the image, and include a keyword (e.g., “New_Company_Service_Name.JPG” instead of just “image_596.jpg”). Great Press Release Examples. Wondering how to write a press release? Great
CPA Content Marketing: Four Examples of Superb Content by Accountants
MAY 16, 2013
Below, I’ve shared examples of four different types of great accounting content. For my favorite example of Goodfield’s unique style, please read “Are Accountants Really Boring?” Do you have a favorite example of accounting firm content marketing? What does this mean for your business? Blogs: The Blunt Bean Counter by Mark Goodfield.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. There are wonderful communities dedicated to photography, cars, and tech, for example. Let me give you an example of how difficult this platform is to master. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. It does not. Not easy.
This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
AUGUST 8, 2015
Rants and raves include the social media mob mentality surrounding the death of Cecil the lion and why YouTube’s top stars aren’t making as much money as you think. We wrap up the show with a #ThisOldMarketing example of the week from American Bee Journal. Robert declares this an epic fail and an example of how not to handle this type of corporate communication.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. While doubling your search traffic from a YouTube video certainly isn’t guaranteed, the thumbnail appearing in the search results is more likely to capture the users’ attention than a standard search result. The script can actually be uploaded to YouTube as a transcript.
YouTube - What is LinkedIn? Part 2
Buzz Marketing for Technology
JULY 2, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! practical example of how LinkedIn works. practical example of how LinkedIn works. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? YouTube is releasing a new feature it calls a “channel gadget” that will bring some of that functionality to your video viewing experience. Read more about YouTube''s ''shoppable'' videos at Mashable.
This Week in Content Marketing: Content Marketing Now Definitive Industry Term
JUNE 27, 2015
We wrap up the show with a #ThisOldMarketing example from Game Theory. This Old Marketing example of the week (51:41). So he launched the Game Theory channel on YouTube to combine his passions of education and gaming, and published one video per week about the quirky things that happen in video games. This week’s show. Recorded live June 22, 2015; Length: 1:01:05).
20 Examples of Great Facebook Pages
MARCH 4, 2011
Skittles launched a "Win the Rainbow" contest asking it's fans "what they would do for a Skittles vending machine," which garnered entries that racked up hundreds of thousands of views on YouTube. 2. Redbull's page is another great example of an incredible CTA. REI REI's page is another great example of CTA usage and customer education. Skittles. Zappos. McDonalds. iTunes.
This Week in Content Marketing: Google Lays Down Pop Over Punishment
SEPTEMBER 3, 2016
We also ask a trick question about the future of bad advertising and discuss whether or not YouTube’s new Backstage service will give it a hall pass to play with the big boys. We wrap up with an example of the week from Bloomingdale’s. This Old Marketing example of the week (50:07). This week’s show. Recorded live on August 28, 2016; Length: 56:32).