Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. First things first. Who did we survey?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Marketing Insider Group

NOVEMBER 10, 2020

Marketers have spent most of the last year scrambling. With COVID-19 still hanging over our collective heads and no concrete end date in sight, marketers must accept that their professional development opportunities look a little different than they did last year. Marketers have a variety of great podcast options. Online Groups.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Martech

JANUARY 30, 2024

The center is intended to accelerate and optimize marketing decision-making. B2B marketers identify budget constraints as their main challenge. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. The driver behind the innovation is the finding that 50% of U.S.

Advertising Agencies 103

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 103

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways. Image: CMI.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. After all, before you can plot a course of action for your SEO process, you have to understand the current state of affairs.

Process 104

Process SEO B2B Marketing Lead Scoring 104

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 82

Marketing Budget ROI Marketing & Strategy Marketing Strategy 82

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

JULY 24, 2023

Track Your Keyword Rankings Last but not least, you need to keep an eye on your progress. Use an SEO tool (we like to use Semrush) to track how your pages are ranking for their target keywords. The post Keyword Clustering: The Only Guide You’ll Need appeared first on Marketing Insider Group.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

SmartBrief - Marketing

MAY 1, 2024

Moving pictures, faking conversations Celebrity video deepfakes have taken the media spotlight, of course. AI is adding a whole new dimension to phishing – and while many people are alert for suspicious phrasing or email addresses, fewer think to doubt the evidence of their own eyes.

Phishing 52

Phishing Paid Search Agency Eye-Tracking Advertising Agencies 52

Sage Marketing

NOVEMBER 27, 2021

Perhaps you opened this article because you’re a new marketer, or because you’ve heard about HubSpot and are unsure what it really does, or because you’re my friend and I sent you this link to show you the cool stuff I get to do at my new job. First off, let me just say: marketing is intricate. HubSpot for Startup.

Startups 98

Startups Hubspot Marketing Management Planning 98

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). They show if you’re on the right path or need course correction.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Webbiquity

OCTOBER 11, 2022

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Use a similar look and feel across all marketing materials to reinforce your brand’s value and create consistency among products, services, and communications. Track and Analyze Your Metrics.

Digital Asset Management 272

Digital Asset Management Product Branding Brand Identity 272

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Let’s dive in.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. It’ll give you a bird’s-eye view of what you’re paying to get results.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. This sets the course for your entire AI-driven strategy. This alignment enables you to effectively track progress and evaluate the success of your AI initiatives.

Marketing AI 108

Marketing AI Contingency Planning Work Management Digital Transformation 108

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 104

Event Marketing Paid Search Agency Marketing Management Storytelling 104

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 88

Sales Management ROI Planning Work Management 88

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Here are the tips you’ll want to follow to make your next email marketing campaign shine. Build a High-Quality Email List You know who opens marketing emails?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! Of course not!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. It depends on your business, of course. Improving your conversion rate is a moving target.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Martech

AUGUST 12, 2021

So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets. But a more compelling argument emerged around time-to-market: to keep executing ever-faster on marketing and engagement tactics, a firm needs to more pro-actively own its content processes and assets.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

SmartBrief - Marketing

SEPTEMBER 25, 2023

My focus is on changes in consumer behavior, habits and wants over the last five years or, said another way, since before the COVID-19 pandemic, and how those changes affect marketing efforts. All of the reading is interesting, of course. We need to recognize that waning component when we examine the current marketing landscape.

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. On the other hand, if you’re an established brand with plenty of eyeballs and clicks, your strategy might be centered on establishing authority through high-value content like eBooks and courses. More specifically it helps you: Track progress. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Salesforce Marketing Cloud

AUGUST 7, 2023

Get articles selected just for you, in your inbox Sign up now Using robots to augment security The security team trains each of the office robots to follow predesignated tracks throughout the office. The robot is like a Roomba moving around a predesignated track,” said Kory Turnbow, Salesforce manager of physical security. “It

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. In marketing terms, that conversion rate is a pretty epic feat. Kick-ass origin stories. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139