Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Let’s dive in.

Analytics 84

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 84

SendX

JUNE 10, 2020

While this is true that people might open the emails but will hardly click through your content. Because, according to GetResponse, the average click-to-open rate for emails sent in Asia alone is, 13.74%. Of course, email marketing is working at a top-notch rate. Don’t worry! We are here to your rescue.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. It’ll give you a bird’s-eye view of what you’re paying to get results.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Reach and Exposure With all content marketing, step one is to see if people are reading it.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. With a unique blend of skills and strategies, Steven has consistently achieved success in the competitive field of digital marketing. What is Digital Marketing?

Top of Funnel 40

Top of Funnel Personalization Work Management Marketing Management 40

Unbounce

MAY 27, 2021

The same goes for marketers. It’s fascinating to learn how the marketing heroes of today became the pros we all know, love, and aspire to be. Enter Daniel Parscal, marketing specialist and PPC extraordinaire. We’re talking about conversion rates upwards of 37%, lasting months at a time. Kick-ass origin stories.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Here are the tips you’ll want to follow to make your next email marketing campaign shine. Consider KPIs like conversions, open and click-through rates, etc.

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Your strategy should help you keep your eye on the prize (hint: the prize is revenue and sales) and provide a roadmap for decision making. Build an ecommerce marketing plan.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like. External Data.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Here’s are a few things you should track: Clicks.

Social Media 134

Social Media ROI Social Marketing Media 134

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Webbiquity

OCTOBER 29, 2019

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. However, traffic might be a better determination of how well your digital marketing campaigns are going. However, traffic might be a better determination of how well your digital marketing campaigns are going. Here are a few to really keep an eye on.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Optinmonster

MAY 29, 2023

Do you want your digital marketing agency to earn more revenue? The digital marketing landscape is always changing and getting more competitive every day. In this article, we’ll go over 7 ways that you can use OptinMonster to give your digital marketing agency a boost in the marketplace. Let’s get started!

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Marketing professionals at small businesses wear many hats and are often unable to give all their attention to social media. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. In our Q1 2024 Pulse Survey, Sprout reached out to over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future.

Advertising Agencies 93

Advertising Agencies Lead Ranking Youtube Blogger 93

accelerate agency

MAY 24, 2023

Of course, you might already be using it. Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? Google Analytics is a clever tool that allows website owners to track, analyze, and report data about their site.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

QuanticMind

JULY 18, 2023

Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy. As a result, it can be tough to know which metrics to track and tougher still to gain a holistic view of video ad performance. Video Completion Rate (VCR) VCR is the legacy metric for measuring digital video.

Video Marketing 52

Video Marketing Impressions Eye-Tracking Click Rate 52

Anyword

AUGUST 18, 2022

But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy? Increased engagement and conversion rates. Nowadays, no marketer can get away with not having a foolproof SEO plan.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. One of the most important, at least for affiliate marketers, is EPC.

Cost Per Click 121

Cost Per Click CPC Advertising Agencies Landing Pages 121

Optinmonster

DECEMBER 19, 2022

Exit intent popups are great for reducing bounce rate and preventing cart abandonment in Shopify and other eCommerce sites. The popup software tracks cursor movement and launches the popup when website visitors move toward closing the window or tab. We like how the popup clearly states the free course’s value proposition.

Intent 95

Intent Top of Funnel Examples Conversion 95

Lake One

MAY 14, 2020

Engagement is a key goal for many marketers. Research has found that getting target customers to engage with a brand is the top challenge for B2B marketers. Related Reading: Lake One’s Guide to LinkedIn Marketing. Click here for more on the Dos and Don’ts of B2B SEO. Brand Market Share. The downside?

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 97

ClearVoice

MAY 18, 2021

What is closed-loop marketing? Closed-loop marketing is the steps you take from first connecting with your potential customer to securing them as a sale. . Closed-loop marketing is one the most effective ways to make that happen. Closed-loop marketing is one the most effective ways to make that happen.

Work Management 69

Work Management Marketing Management Marketing Analytics Tools Touchpoints 69

Liveintent

DECEMBER 2, 2019

It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. In fact, 89% of marketers say the email address is their most important piece of data. It’s a digital passport, allowing them to track and target audiences across devices and sites. Think about it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

BenchmarkONE

MAY 6, 2021

This is exactly why automation is a hugely important part of our daily lives – sales and marketing work is no exception. . Here are five marketing and sales pitfalls you can avoid by using marketing automation : 1. Here are five marketing and sales pitfalls you can avoid by using marketing automation : 1.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Top of Funnel 59

Adobe Experience Cloud Blog

JULY 12, 2019

Marketers have argued about the viability of email campaigns ever since email became widely adopted as a marketing channel. And it’s true that email no longer has the insanely high open rates it used to. That’s why effective modern marketers can continue to connect the dots from their email campaigns to quantitative ROI.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

BenchmarkONE

NOVEMBER 4, 2021

Like so many areas of business, in recent years, the field of marketing has evolved to make use of the major advances in technologies of automation, such as artificial intelligence, machine learning, and more. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

Optinmonster

AUGUST 5, 2020

Do you want to increase your revenue and web traffic with SMS marketing? By the end of this article, you’ll learn exactly how to use popups to get mobile phone numbers for your SMS marketing campaigns. What is SMS marketing? SMS marketing is a strategy that allows businesses to send messages to customers via text.

SMS 102

SMS Marketing Websites API Click Rate 102

accelerate agency

FEBRUARY 21, 2022

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. By tracking both MRR and ARR, you can gauge your company’s capacity for growth.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52