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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 100
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

B2B 155
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200+ AI Prompts for Influencer Marketing To Supercharge ROI

SocialPilot

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

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29 Types of Trigger Events and How to Track Them

Hubspot

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track sales trigger events with: Earnings Calls : Earnings calls are open to the public.

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Focusing on the Most Valuable Metrics

Terminus

For most marketers, there are a few questions that always come up in meetings with the C-suite that make you roll your eyes so hard you worry they’ll get stuck… . Oftentimes, people will bust out a dashboard with 20 KPIs being tracked…but can 20 metrics really all be key? Of course not. Site visitors?

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Starting a Freelance Business: A Step-by-Step Guide

Hubspot

You have to ask yourself some burning questions, including — Am I ready to commit as much as I possibly can to this? When it comes down to it, you have to believe in yourself, believe in your business, understand it might not pan out, and know you’re willing to stay the course to successfully start a freelance business.

Business 100
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Make Sure Your A/B Tests are Foolproof with Quality Assurance: The Complete Guide to QA-ing Your A/B Tests

Convert

An A/B test can burn through a significant amount of time, money, and resources for optimizers. And, of course, no one wants their hard work to go to waste. A second pair of eyes on A/B testing and its design can uncover unexpected flaws. Track patterns and QA your test elements (for those devices) accordingly.