readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising Whether you’re running a large, well-established company or a fledgling startup , that’s a pretty sweet setup. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). If you make more money than you spend, you’re in positive ROI territory.

PPC 52

PPC Positioning ROI Advertisements 52

Tony Zambito

JANUARY 9, 2022

A look at any of the multitude of graphs on positivity rates, hospitalizations, etc. Correlating to variants and the migration of the virus. . We are two years into the Covid-19 pandemic. A few things about it have been consistent. shows waves, peaks, valleys, and the likes.

Buyer Personas 196

Buyer Personas Correlation Buy Spending 196

Kevin Indig

OCTOBER 30, 2023

View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).   Positions. Visualize all your rankings by positions in one chart. The two events seem correlated, but they’re not. Cannibalization tools.

Brand Identity 106

Brand Identity Branding CTR API 106

Optinmonster

MARCH 22, 2024

What they found about the correlation between blog posts and views/links was fascinating. As you can see, they found that there is no correlation between the number of comments on a post and the number of links that post got. There is also no correlation between the number of comments and the number of views that post got.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Binary Demand

FEBRUARY 23, 2024

32% note that targeted ads positively influence their view of vendors. This solidifies their position as a valuable asset, positioning their solution as the coveted solution. The duration of your sales cycle directly correlates with your company’s overall performance and potential for growth.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Nuvi

MARCH 4, 2021

” “Consumers use information they find online to make important healthcare decisions and we want that information to be meaningful, actionable, and to reflect the positive reputations of our hospitals and medical providers,” said Tomi Galin, Senior Vice President of Corporate Communications and Marketing at Community Health Systems.

Lead Scoring 40

Lead Scoring Lead Ranking Correlation Conversion 40

ANNUITAS

MAY 13, 2020

There are four elements to consider: Causality vs. correlation. One of the problems with the attribution mindset described above is that it leads to an environment where demand marketers attempt to show ‘correlation’ between marketing activities and positive outcomes. How do you assess this impact?

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

Top Rank Marketing

MAY 15, 2024

Click on the “average position” number above the line chart to see your average position for each query. By looking for correlations between SERP and performance, you can understand which of your SEO efforts are translating to greater success.

Lead Scoring 97

Lead Scoring Lead Ranking SEO SERP 97

Contently

MAY 15, 2017

Generally, if the content is relevant and the page is built to support a positive user experience, Google rewards the content with a high ranking. In the early days of search, savvy site-builders often found correlations between particular attributes and high rankings, so they tried to game the system even if it meant sacrificing quality.

Correlation 166

Correlation Lead Scoring Lead Ranking Content 166

Customer Experience Matrix

JUNE 27, 2021

It seemed that most organizations had accepted the default position of buying when possible and building only when necessary. The correlation is better for no-code although there are probably other, equally plausible explanations. This surprises me, since I had thought that debate was over.

Work Management 296

Work Management Marketing Management Buy Ad Building 296

InsightSquared

MAY 6, 2021

Reps learn to effectively position against the competition. Today, Machine Learning models can assess current activities and engagements to correlate them with historic scenarios to predict what is likely to happen. You have more data than ever ; it’s now time to analyze it in ways that help you take control of the journey. Consider:

Webinar Metrics 156

Webinar Metrics Lead Ranking Lead Scoring Forecasting 156

Oktopost

JANUARY 31, 2024

Lead Generation Lead generation is vital for employee advocacy as it directly correlates employees’ advocacy efforts with potential business opportunities. Content Performance Not all content is going to drive a positive response from your advocates’ audiences. Contact our experts to learn more.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Martech

MAY 10, 2024

The inspiration for the show was to tell positive stories as a counterweight to negativity in the culture. The company also announced a new partnership with Hello Sunshine, a media company founded by Oscar-winner Reese Witherspoon. One resulting podcast, “The Bright Side,” is hosted by journalists Danielle Robay and Simone Boyce.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 91

Martech

DECEMBER 4, 2023

Halo analysis allows us to look for a correlation between the independent variable(s) and the dependent variable to determine if there is a positive relationship between them (i.e., the tactic positively impacts revenue or leads). We need to provide a consistent, positive experience at every touchpoint.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Biznology

NOVEMBER 22, 2021

Plus, a Limeade Institute study revealed that employees practicing both gratitude and mindfulness strongly correlated to having higher levels of well-being, engagement, and productivity and low levels of stress at work. According to Positive Psychology , the majority of employees will leave if they do not feel appreciated and recognized.

Correlation 197

Correlation Opinions Organic Leads Organization 197

Marketing Insider Group

MAY 21, 2020

Everyone can be happier at work, even Directors of Marketing, by shifting to a more positive and customer-focused mindset. Looking at this list, there’s a strong correlation between the four “happiness habits” and the types of careers in which people feel satisfied. Quick Takeaways. Understanding the Science of Happiness.

Work Management 269

Work Management Marketing Management Customer Satisfaction Correlation 269

Biznology

APRIL 28, 2017

However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. After a few months, my client was positioning for long-tail and head keyphrases. He went from nowhere in Google to positioning in the top ten for some key terms. Yes, my client tried to blog.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

seo.co

APRIL 29, 2022

And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. No, the most correlated ranking factor is that you have diversity among all the other top correlated factors. Correlation vs causation. Spearman correlations.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

ClickZ

MAY 25, 2023

AI and user experience (Ux) AI can detect similarities and correlations among different data points and use these patterns to make accurate predictions or provide recommendations. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Biznology

MARCH 6, 2017

When thinking about SEO, don’t just focus on your ranking positions. You have to look past that and analyze if you are getting any business value out of that ranking position. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well is just the beginning.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. They reported that the ability to develop, deliver, and scale new products, services, and processes positively impacts business and financial performance.

Peer-to-peer 185

Peer-to-peer Work Management Marketing Management Planning 185

Zoominfo

APRIL 20, 2022

As you develop new KPIs, be sure to consider important marketing metrics such as air coverage, volume of MQLs , and ultimately, the correlation between engagement rate and win rate. This may cause a positive culture shift in B2B organizations. So, what can we expect from this change in reporting?

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Marketing Insider Group

JULY 28, 2020

There are other content and tech-focused positions that are usurping traditional CMO positions. According to marketing talent experts , the most sought-after positions relate to growth marketing, data science, customer experience, and machine learning. Last, the authors correlate the results of the acquisition trend.

CMO 308

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 308

Marketing Insider Group

AUGUST 13, 2020

Our position is to create customer-centric content consistently. The correlation is that it must be interesting to the audience. However, what all this online activity also tells us is that there is an opportunity: people are actively seeking solutions to their questions. that need solutions are eagerly seeking them out.

Traffic 280

Traffic Cost Per Click Organization Lead Scoring 280

SmartBrief - Marketing

JANUARY 22, 2024

This governance is key to building trust in AI, as well as showcasing its correlation with positive business outcomes, improved productivity and efficiency and successful pilots. A good AI governance framework includes data handling, privacy concerns, model validation processes, brand guidelines and transparency.

Marketing AI 93

Marketing AI B2B Marketing Trends Planning 93

Martech

MARCH 11, 2024

Below is a short list of the primary digital marketing IDs and frameworks that are positioned to replace third-party cookie tracking: Unified ID 2.0 (UID These alternatives aim to balance user privacy with the need for personalized advertising and measurement. First launched by The Trade Desk, UID 2.0

Cost per Acquisition 125

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 125

ANNUITAS

AUGUST 30, 2018

While Sales is oriented toward revenue, marketing is likely caught up in what is often termed as ‘vanity metrics’ that — while great for measuring activity — have a very tenuous correlation to actual business outcomes. You Can’t “Hack” Demand Generation.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Biznology

JULY 22, 2019

The correlation between social media and the steady increase in mental health issues is very concerning. But, social networks can also have a positive effect. They can serve as positive reinforcements. Establishing and maintaining healthy, positive relationships with people online can help ease the symptoms of depression.

Social Media 128

Social Media Media Correlation Social Networks 128

Marketing Insider Group

APRIL 5, 2021

Positive website and creator reputation (could correlate with domain authority). Main content has descriptive or helpful titles. Information on the website about who creates the content or customer service information for shopping pages. Best Practices to Achieve E-A-T.

SEO 324

SEO SME Lead Ranking Content Marketing 324

Heinz Marketing

JULY 21, 2023

The Journal of Experimental Psychology conducted a study in 2017 that showed a direct correlation between mindfulness and creative thinking. When mental health is nurtured, you can approach challenges with clarity and composure, enabling you to make well-informed decisions that positively impact marketing strategies.

Work Management 98

Work Management Paid Search Agency Marketing Management Creativity 98

chiefmartech

AUGUST 14, 2020

Speaking of stirring discussion… Ben’s report had a simple but brilliant premise: map brands on a two-dimensional graph by their Digital IQ on the y-axis and the size of the martech stack on the x-axis and see if there was any correlation. It reveals a positive correlation between martech stack size and digital IQ.

Marketing Management 106

Marketing Management Gartner Correlation Paid Search Agency 106

Hubspot

NOVEMBER 20, 2023

Moreover, you can tell AI about your product, then ask it to directly correlate its features and benefits to your new audience’s needs. You can use AI to write specific content that addresses the needs of your audience and correlates it with the benefits of your product or service.

Marketing AI 72

Marketing AI Work Management Top of Funnel Marketing Management 72

ANNUITAS

MAY 21, 2020

Lax rules that allow too many false positives to come through. I.e., did demand marketing activities lead to a positive sales outcome, versus occurring in tandem with (or after) the positive sales outcome. Sadly, the majority of Marketing Attribution models that I’ve seen are built favoring correlation as opposed to causation.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

Heinz Marketing

JUNE 29, 2022

Preparing buyer-facing teams to exceed buyers’ expectations, have value-based conversations, and personalize the most relevant content for buyers have direct correlations with positive revenue growth.

Buy 106

Buy Research Correlation Training 106

Sprout Social

JANUARY 23, 2024

This unexpected boost on social correlated with an increase in sales by 2,800 units year over year. The response has been overwhelmingly positive. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment. oliviadirienzooo ♬ RGF – Macky Zoo ?

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. But beyond that, there’s also a clear correlation between your values and your bottom line. Make aligned decisions.

Lead Scoring 127

Lead Scoring Lead Ranking Effectiveness Brand Identity 127