Directive Agency

AUGUST 8, 2017

The vast majority of clicks went to the first few positions. So getting into the first three positions meant everything. Even the third position would receive exponentially more clicks than positions six through ten. SERPs are personalized to each individual. All without changing positions necessarily.

CTR 40

CTR SERP Activities Google 40

Directive Agency

DECEMBER 13, 2019

In a recent Directive study, 112 software categories were included in a search engine results page (SERP) analysis. The analysis also uncovered that 89 SERP pages out of the 112, 79% of the pages studied, were comprised of either a third party directory or a comparison article of software options in the top three organic search rankings.

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

Contently

JUNE 14, 2022

After a while it hits Page One in the SERP. Before you take action, benchmark the webpage’s new position from its last-known ranking to confirm that your ranking truly fell. It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website.

Paid Search Agency 216

Paid Search Agency Urgency Marketing SEO Eye-Tracking 216

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Every client needs evidence that your SEO techniques and efforts bring in a positive ROI for the company. The clients pay you to drive their business by identifying trends and understanding the correlation between metrics. Organic Positions.

SEO 105

SEO Template SERP Keywords 105

LeadSquared

FEBRUARY 4, 2021

We knew for sure that there is a correlation. But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. However, when we tested a set of keywords for different audiences, we did not find any difference in the new organic results positions.

Organization 52

Organization Google Ads SERP 52

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs. Analyze the First Page of SERPs. So, where do you begin? Outline the Content. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. If your brand is in Google’s Knowledge Base (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

EMagine B2B Blog

MARCH 5, 2019

Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year. Average Position. Average Position has been around since the earliest days of Google Ads. Google has introduced two new ways of thinking about where ads show on the SERP called Top and Absolute Top.

Google 78

Google SERP Impressions CPC 78

Moz

MARCH 2, 2021

The idea of analyzing thousands of local SERPs sounded like too much fun to pass up. I found some surprising correlations, and just as importantly, built a methodology and data set that can be updated quarterly to show changes over time. Who are banks actually competing against in the SERPs? Is it primarily other banks?

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Moz

SEPTEMBER 17, 2020

Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. Subsequently, we have good reason to believe that improving your hosting environment could have a positive influence on your search rankings. Correlation. Posted by rjonesx. It would be indirect.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Results with sitelinks in the #1 position have a massive 80% average CTR, with a steep drop to #2. We have to do better.

Stats 49

Stats SEO SERP CTR 49

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. Tools like Data Cube and Site Report from BrightEdge allow you to track your rankings over time and correlate changes with new optimization strategies. Keep testing - There is no substitute for in-house testing.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. That understanding of their position is what can then tell them where they should be aiming and what they can do to get there. It lets you know who you ought to be looking to outrank on SERPs.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Directive Agency

FEBRUARY 28, 2022

Run a report of your current customer list and enrich it with a 3rd party tool like Zoominfo, Crunchbase, or Clearbit to identify trends that correlate to contract value. . Where should you be positioned? Use the SERP as if you were a potential customer looking for your solution. Nail your Positioning. Building Reviews.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. SERPs will become more interactive.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Moz

APRIL 10, 2019

While deindexing would naturally cause ranking flux, as pages temporarily fell out of rankings and then reappeared, SERP-monitoring tools aren't designed to separate the different causes of flux. no clear dominant intent) The URL ranked at position #5 or better. Can we isolate deindexing flux? So, how did those URLs perform over time?

Google 57

Google SERP Long Tail Marketing Domain 57

seo.co

MAY 19, 2020

You’ll identify and study the companies and individuals most likely to compete with your business in search engine results pages (SERPs), learning not only how they’re performing, but which tactics they’re currently using. From there, you’ll be able to open the “Organic Research” tab on the left, and click on Positions.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Conductor

JUNE 4, 2020

There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 Target keywords that already have answer boxes in their SERPs. See where you’re ranking behind Youtube in the SERP. You can use the information on the SERP to optimize your content. 7 Miriam Bornstein with Conductor.

SEO 64

SEO Tips SERP Forrester 64

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Moz

NOVEMBER 15, 2018

So it turns out these are both very well correlated and in Justin's opinion probably causal with higher rankings. Number five, the videos that perform best -- I like that this correlates with how Whiteboard Fridays do well as well -- 10 to 16 minutes in length tend to do best in the rankings. In fact, some of them work the other way.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Moz

AUGUST 6, 2020

Minor would be something like it just fell a couple positions, like position 3 to position 5. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. Longtime patients are in the best position to write crunchy, detailed reviews, but you should encourage every patient to go into as much detail as they can. HVAC company?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Moz

APRIL 22, 2019

As search marketers, we are keenly aware that both Google’s evolving landscape and the rise in new, rich results impact our bottom-line — more SERP enhancements and growth in “ position 0 ” means less organic traffic for everyone else. Weather forecasts, things to do, jobs, flights, and other Google SERP features.

Customer Surveys 63

Customer Surveys Google SERP Ad Frequency 63

KoMarketing Associates

MARCH 3, 2015

For campaigns that fall within the top advertising positions Sitelinks should be utilized to gain additional real estate on the SERPs and to bring attention to related products and services. The Callout extension can be used to add time sensitive messaging or information with ad copy.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Respond to both positive and negative reviews.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Because we didn’t allow “content marketers” to publish with us, our content had a positive reputation, since it was coming from highly respected practitioners.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

KoMarketing Associates

NOVEMBER 18, 2014

Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. It provides insight into how B2B vendors need to reconsider digital marketing initiatives to keep up with buyer demand and expectations.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Directive Agency

MARCH 26, 2019

Keywords in the top five on the search engine results page (SERP). It takes your estimated click-through-rate for the position you rank for a keyword, plus the average customer click. You can draw correlations between increasing referring domains and what happens to your opportunities. Referring domains. Organic Traffic.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

Leadspace

FEBRUARY 19, 2018

More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month. Known for its positive results for the lowest costs, email marketing is one of the most popular B2B lead generation strategies. Send high-yield cold emails. Optimize your site for mobile speed.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. It’s a quick fire way to get ranking on a higher page of SERP. For example, they’re commonly directory and review sites, like Yelp and Clutch, that function almost like mini-SERPs.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. In short, good CTR has a ripple effect, creating a whole chain of positive results. But taken together with your other KPIs, CTR is even more powerful. Conclusion?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Moz

JULY 16, 2019

With so much talk about Google taking clicks away from our websites, Mary posited that Google’s actually giving local businesses a ton of opportunity to increase our conversions on the SERP itself. While both are important, Mary says that local businesses really need to concentrate on owning our branded SERPs.

SERP 46

SERP Lead Ranking SEO Lead Scoring 46

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. In many cases, your screen can also be covered with a Google Shopping ad.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

AUGUST 6, 2019

On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs). This is to avoid results that look like this in SERPs: (three dots in front of your titles constitutes bad UX — which Google frowns at).

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

seo.co

APRIL 1, 2021

Understanding SEO and how to use it properly will positively impact your business and allow you to draw in new patients more easily. Beyond the SERP, map and business listings help potential patients when they are trying to find your particular practice or are searching through listed doctors rather than just clicking on websites.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

Directive Agency

MARCH 16, 2018

As an agency and a third party, we like to directly correlate ourselves to opportunities created. We’ve found that clients find us more valuable and are more likely to retain us if our efforts are always correlated to: Leads going into their pipeline. Opportunities being created. Deals being closed. Revenue being generated.

Funnel Advertising 40

Funnel Advertising Top of Funnel Sales Management Advertising Agencies 40