Moz

APRIL 10, 2019

no clear dominant intent) The URL ranked at position #5 or better. Since MozCast only tracks page one, I wanted to reduce noise from a URL "falling off" from, say, position #9 to #11. I purposely removed queries with expanded sitelinks from the analysis, since those are highly correlated with dominant intent.

Google 57

Google SERP Long Tail Marketing Domain 57

Convince & Convert

APRIL 1, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years. Image via RankWatch.

Keywords 167

Keywords Lead Ranking Lead Scoring SERP 167

Outbrain

JUNE 16, 2022

High CTR also correlates with a lower cost per click and higher number of impressions, leading to more engagement and an even higher Quality Score. In short, good CTR has a ripple effect, creating a whole chain of positive results. But taken together with your other KPIs, CTR is even more powerful. Testing is the way to success.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Moz

AUGUST 6, 2020

Minor would be something like it just fell a couple positions, like position 3 to position 5. But if there's been a steady decline and it's been one week it's position 3 and then it's position 5 and then position 7, and it just keeps dropping over time, I would consider that a pattern of decline.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

QuanticMind

MAY 14, 2019

Restrictions arise when it comes to the amount of your business data that can be used for optimization (outside of the Google tracking ecosystem), or when it comes to long-tail keywords without enough traffic or conversions to get any optimization. This data is the key and the fuel to unlock and boost SEM. Optimization Blockers.

SEM 40

SEM Optimization Budget Programs Google 40

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market. They should contain the focus keyword.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Increases in web traffic can directly correlate to increases in revenue.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Convince & Convert

DECEMBER 24, 2015

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). A whole host of other factors have sprung up to dethrone keywords from their venerable position at the helm of SEO for years. Image via RankWatch.

Keywords 102

Keywords Optimization Lead Ranking Lead Scoring 102

seo.co

APRIL 1, 2021

Understanding SEO and how to use it properly will positively impact your business and allow you to draw in new patients more easily. There is a direct correlation to posting frequency and the number of leads and sales. Every business out there has a web presence of some sort, including doctors’ offices.

SEO 76

SEO Advertising Agencies Marketing & Strategy Marketing Strategy 76

Hubspot

MARCH 11, 2018

That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.". But that, Jacques explained, can actually make for better engagement, if marketers view this phenomenon in the long-tail. "To In a way, you are private, depending on how you use [it]," she said.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. Longtime patients are in the best position to write crunchy, detailed reviews, but you should encourage every patient to go into as much detail as they can. HVAC company?

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

accelerate agency

JULY 20, 2020

That understanding of their position is what can then tell them where they should be aiming and what they can do to get there. You will then be able to produce a list of possible headers, bodies and long tail keywords related to those topics. It is these snippets which are referred to as position zero.

SERP 52

SERP Lead Ranking Lead Scoring Best Practices 52

Hubspot

SEPTEMBER 28, 2016

If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. have shown correlations with increased social signals and a jump in ranking. What kind of sites are ranking first? case studies.

Organization 28

Organization Tips Correlation Domain 28

Outgrow

SEPTEMBER 23, 2022

Because yeah, there is just so much data there that if you go in with a predetermined outcome you’re looking to support, it’s just so easy to even fool yourself into like, somewhere finding some data that, basically correlates with that plan. Yeah, I guess I’d be curious what the counter my positive.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. Launch new paid campaigns to dominate the first few positions. The competition for your chosen keywords is too high. Go around them.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Then, we surveyed marketers about their specific approaches to updating an old blog post to improve its search position. Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Buzz Marketing for Technology

JULY 24, 2008

My own observations in watching my students doing collaborative writing is that there seems to be stages in the collaborative writing process that correlate to what both writing researchers and group communication researchers have identified as the "collaborative writing process". Long Tail Learning - Size and Shape : eLearning Te.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Lead Ranking 100

seo.co

NOVEMBER 1, 2021

If you have a high conversion rate but little traffic, you won’t be in a much better position than if you have lots of traffic, but almost no conversions. Wordstream examined the relationship between CTRs for given search queries and how they relate to a given search position. Image Source: Moz ). The Co-Dependency Problem.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Valasys

AUGUST 19, 2019

Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. . Moreover, if marketers can create high-quality pieces of content using alternative forms of keywords can also help them in gaining higher positions on the SERPs. Bringing It All Together.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Martech

JULY 7, 2023

Customer behavior beyond campaigns This long-tail metric involves tracking campaign-level metrics beyond the immediate campaign time period. It helps you account for every bit of revenue from email and benefits your program in the long run. That’s the long tail of email in action.

Budget Programs 119

Budget Programs Long Tail Marketing Ad Frequency Click Rate 119

QuanticMind

OCTOBER 17, 2018

There are a combination of correlated factors that affect and help illustrate ROI. Target new keywords — Predict keyword value and automatically optimize long-tail bidding for greater market share. The post How to Drive Marketing Revenue: The Correlation Between Visibility, Insight, and ROI appeared first on QuanticMind.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. In the B2B space there’s a good chance that your end customers aren’t necessarily searching your primary or even long tail keywords. Why is this? Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

OCTOBER 6, 2020

Ultimately, there was no correlation between the percentage of text changed and the success or failure of a post. One idea I wanted to create a statistic around is the correlation of keywords and traffic/rank increase. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Here's what I found.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Blue Flame Thinking

NOVEMBER 15, 2023

This release will immediately shift the landscape for organic traffic, and organizations not positioned to take advantage of it will see large drop-offs in their site traffic. Lean into optimizing for long-tail, conversational search rather than a single keyword. What can businesses do to prepare for this major shift?

Marketing AI 72

Marketing AI Paid Search Agency Companies Long Tail Marketing 72

Moz

JANUARY 12, 2021

People like my friend Rand Fishkin, the founder of Moz, used to do correlation studies that would discover what factors seem to correlate with rankings, and we'd publish these kinds of reports. Let's consider the average click-through rate for every ranking position in the search results. That's kind of what we expected.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Hubspot

SEPTEMBER 10, 2012

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. 92% of companies who blog multiple times per day have acquired a customer from their blog.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

ClearVoice

JULY 7, 2022

If your page isn’t optimized for mobile users, your chances of snagging a high position in search results are slim. Dwell time may not be officially recognized by Google as a ranking factor, but SEO experts have proven a strong correlation between this metric and high search engine rankings. How can you measure page views?

Dwell 52

Dwell Lead Ranking Lead Scoring Google 52

Parse.ly

JULY 25, 2019

If your organization is accustomed to the immediate return of most marketing and advertising metrics, then investing in the long-tail metrics of a content program can seem like a competing priority. . I want to know if all these things I’m saying from a marketing and positioning perspective are true. The null state.

Multi-Touch Attribution 45

Multi-Touch Attribution Correlation Content Long Tail Marketing 45

seo.co

JANUARY 31, 2022

Suppose that your website stood on the 55th position for a particular keyword, and the said keyword has a decent following. Fast forward three months, thanks to your solid SEO initiatives, you now rank on the 5 th position, i.e., the first page. Therefore, you must keep a close eye on your keyword positions. Key Takeaway.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

MAY 4, 2023

This article will help you understand what keyword tracking is, why it is crucial for enterprise-level SEO success, and how you can use keyword tracking tools to determine the average position of your target keywords to monitor your site’s performance. Let’s begin! Work With Us What Is Keyword Tracking?

Keywords 52

Keywords Budget Programs SEO Tools 52

Moz

NOVEMBER 18, 2019

Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. Content attracts and engages visitors, building positive associations with your brand and inspiring them to take desired actions.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Ranking 60

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. What type of content is a waste of time?

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Moz

OCTOBER 25, 2019

If you rank on page one for a keyword that triggers a featured snippet (in positions 1–10), you're a contender for stealing that featured snippet. It might be tougher with a new website, but you're in a position to be competitive if you're on page one — regardless of how established your site is. Great question!

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Conductor

OCTOBER 28, 2020

We’ve got several different graph views here showing the number of keywords it ranks for, the amount of traffic modelled on search volume, and click through rates based on the ranking positions. Retain your position. We also get a visualization of where those keywords are ranking: top 3, rest of page 1, page 2 etc. Optimisation.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Directive Agency

NOVEMBER 8, 2018

Step 3: What is the Long-tail Opportunity? . Long tail opportunity refers to “secondary” keywords or words that are correlated to your primary keywords. Long Tail Pro. Answer the Public. SEMRush Content Tool. Moz Keyword Explorer. Uber Suggest. Step 4: Topical Connectivity? .

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Hubspot

FEBRUARY 18, 2014

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. Quality Score (QS) is one of the AdWords metrics that correlates most strongly with PPC success. Yet that''s only average!

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28

Referral Rock

OCTOBER 9, 2019

Tasks that agencies can support often include growth strategies, partner recruitment, long-tail program optimization, campaign management content creation, and so on. There exists a correlation between performance marketing and affiliate marketing.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51