Kevin Indig

OCTOBER 30, 2023

To see the number of pages fighting for one query and understand if you are losing the conversions here.  For content, positive engagement can be soft/hard conversions, time on page or scroll depth (for more depth: How the best companies measure content quality ). Cannibalization tools.   Positions.   Countries.

Brand Identity 106

Brand Identity Branding CTR API 106

Biznology

FEBRUARY 9, 2018

a structured database of the information in Wikipedia. If you don’t craft the right queries, you won’t listen to the right conversations, and your whole analysis will be skewed. This only captures conversations between people who know about your brands, not all the conversations related to your product categories.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

NOVEMBER 4, 2010

Image via Wikipedia. So, anyway, here is Steven's full question, followed by my answer: "I was wondering if organic and paid search efforts can actually hurt conversion rates. that were the case, # conversions would definitely go up, but rate of conversion may drop. Conversion rate is only a tool.

Conversion Rate 80

Conversion Rate Search Marketing Conversion Wikipedia 80

Envy

MAY 2, 2019

It opens up insights into their priorities for marketing and conversions, their target personas, and possibly give you hints about their plans for the future. Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

ClearVoice

FEBRUARY 4, 2020

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' It doesn’t sell. It teaches. It teaches.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Martech

MARCH 6, 2023

What ChatGPT can do today Launched by OpenAI in November, ChatGPT is built on top of OpenAI’s GPT-3 family of large language models (LLM) and enables interaction with a model via a conversational user interface. Users’ conversations with ChatGPT could be used for training new models and will be reviewed by trainers.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Biznology

FEBRUARY 16, 2012

Image via Wikipedia. Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site.

Google 80

Google Conversion Wikipedia Sales Qualified Leads 80

DemandBase

JUNE 18, 2020

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Only B2B

JULY 20, 2020

According to wikipedia definition of Sales Pitch is – In selling technique , a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. Eg 1 – Google.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Kevin Indig

SEPTEMBER 18, 2023

That signal can come by valuing sources like the New York Times (professionals) or Wikipedia (moderation) higher than UGC, like Quora responses. 84% of sites are likely to block ChatGPT. 790 of the top 1,000 sites have a business model that’s not incentivized to give generative AI their data.

Lead Ranking 73

Lead Ranking Lead Scoring Wikipedia High Quality Lead 73

Hubspot

MARCH 14, 2018

That decision, it seems, was largely a response to user demand for Twitter to resolve the use of its network to engage in negative, often hateful conversation on the platform. A conversation on #health [link] — jack (@jack). YouTube Will Add Information From Wikipedia to Conspiracy Videos. jack (@jack). March 1, 2018.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Buzz Marketing for Technology

JUNE 27, 2008

Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Conversation : Comments. Conversation. Ross Mayfields Weblog. Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Only B2B

DECEMBER 8, 2020

Whether it is for social or learning cause to increase conversion and build trust or for marketing and ROI. You can think your page as a Wikipedia. The content relevancy is the prominent point. . It is not mandatory to optimize every piece of content. It depends, for what you are writing content. SEO should be at the bulls’ eye. . #2

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Animalz blog

MARCH 21, 2024

This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. Their content is a must-read for anyone in the conversational marketing space, regardless of whether they use Drift’s product.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Heinz Marketing

MAY 18, 2020

That sales should serve as a constant source of content inspiration (based on their constant conversations with the market) and marketing should actively engage, triage and convert these nuggets into a more valuable editorial calendar. Tom’s take? It refers to the physical or psychological proximity between people.

Wikipedia 100

Wikipedia Thought Leadership Outreach Education 100

Kevin Indig

JANUARY 31, 2023

One boring but important factor makes a big difference in the conversation about how AI might change Marketing: copyright. Of the 45 terabytes of text GPT-3 was trained on, 60% came from Common Crawl*, 22% from WebText 2 (which is trained on outgoing links from Reddit), 8% on books and 3% on Wikipedia.

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

ViewPoint

JANUARY 16, 2018

And it opens up all these neuro pathways and your brain starts looking at things that it's done before and starts looking at that, and you overhear conversations or you might get an email newsletter that comes in your inbox and it's got such the answer you're looking for. How are you going to get in there?

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

Biznology

DECEMBER 12, 2011

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be.

Social Media 80

Social Media Wikipedia Media Transparency 80

seo.co

JANUARY 18, 2022

To populate its Knowledge Graph entries, Google scours the web for information, looking for microformatting on sites and pages with extremely high authority, like Wikipedia articles. Conclusion. That’s an extremist view, but it is likely that the Knowledge Graph will continue to rise in prominence.

SEO 105

SEO Google Optimization Lead Scoring 105

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   Although it received tremendous notice, it seems that it was just not conversational enough and was a bit too academic.    Although it received tremendous notice, it seems that it was just not conversational enough and was a bit too academic.    Join in the conversation………….write

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Parse.ly

AUGUST 1, 2019

3) Make your content accessible: Wikipedia-like entry points and (gasp!) To establish that kind of domain authority, Booth said you need to “become the Wikipedia of your industry.” . IMPACT’s conversion rates didn’t suffer when the agency openly shared its expertise. Outside voices, too, play a key role in the IMPACT community.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

Biznology

JUNE 26, 2018

It’s all about momentum, it’s all about keeping the conversation rolling, it’s all about building trust and recognition enough in the impersonal and highly-competitive email Inbox to get a response, make a connection, and to build a rapport. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Valasys

OCTOBER 19, 2023

The database generates results from all major web platforms like Wolfram Alpha, Wikipedia, Academic Literatures and research papers, YouTube, Reddit and more. Generates results from multiple sources: With Perplexity AI, you can select the type of information to pull in from.

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Biznology

APRIL 3, 2020

While we are separated for safety, there’s more time for contemplation and deeper, real conversations. . The phrase “cabin fever” is synonymous with “stir-crazy” — from the use of stir to mean “prison,” according to Wikipedia.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

KoMarketing Associates

AUGUST 28, 2018

Four Ways to Move Traffic to Conversion. Conversely, search results that primarily contain vendor solution pages may be more transactional in nature, reflecting search intent that is more sales-oriented as well. Image via The B2B Buyer’s Journey. A Keyword-Based, B2B Buyer Journey Mapping Example.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. ” Prioritize conversation. Rather than rattling off your list of questions, focus on having a conversation. Even if you ask the right questions, the order you ask them can derail a good conversation.

Tips 145

Tips Wikipedia Press PR 145

Biznology

APRIL 21, 2017

Pavan had a better way of explaining the challenges than I ever did in those conversations. It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. Let me share two highlights.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). Wikis: they showed the potential behind a more “social” model of authorship, and Wikipedia is still proof that the model can be very effective under ideal conditions. They are great for broadcasting messages, but not that good for promoting two-way conversations.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

6sense

AUGUST 28, 2021

That sales should serve as a constant source of content inspiration (based on their constant conversations with the market) and marketing should actively engage, triage and convert these nuggets into a more valuable editorial calendar. Tom’s take? It refers to the physical or psychological proximity between people.

Features 48

Features Wikipedia Thought Leadership Outreach 48

TrustRadius Marketing

OCTOBER 27, 2022

TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . Some will even talk about how some unsavory clauses like auto-renewal were never discussed in their conversations with experts. A great way to avoid this is never let them have control of the conversation and to never buy right after.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Biznology

NOVEMBER 7, 2012

Photo credit: Wikipedia. Wikipedia stats for their English language site indicate that they have 22 editors for every million users (0.0022%). Being the 6th most popular website in the world, Wikipedia is hardly a failure, but still is several orders of magnitude worse than the 1% rule.

Wikipedia 80

Wikipedia Business Social Media Distribution 80

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. One of the most important, and often overlooked, points of the conversion funnel is the awareness phase. What Is Top-of-Funnel Content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Anyword

FEBRUARY 16, 2022

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. What’s more – seeing low conversion rates might mean that those valuable leads are getting tired of bland, ho hum texts. An example: Your email conversion rates are, um, sad. That email copy needs to be done, now.

Copywriting 56

Copywriting AIDA Marketing AI Lead Scoring 56

Marketing Insider Group

SEPTEMBER 13, 2012

Wikipedia describes content strategy as “…the practice of planning the content creation, delivery, and governance. If your content is great, your conversions will be too. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+.

Marketing & Strategy 100

Marketing & Strategy Wikipedia Content Custom Publishing 100

KoMarketing Associates

APRIL 19, 2018

Wikipedia) or scholarly publications? Are you seeing conversions or increased time on site? For example, is your content not driving conversions? Later, if you decide to optimize or create content, you’ll have a framework to improve/build that asset. Site Authority. Next, look at the websites themselves.

SEO 149

SEO Top of Funnel SERP B2B 149

Animalz blog

NOVEMBER 28, 2023

But this chore is unavoidable if you want to understand: A topic’s fundamentals What others have already said How you can add to the conversation (what we call information gain ) AI tools let you survey the current content landscape instantly, so you have more time to uncover nuance and a unique point of view. Simulate interviews.

Marketing AI 78

Marketing AI Research Tactics SME 78